La-Z-Boy, "Chairs that Make a House a Home," 1965-1968
Add to SetSummary
In 1927, cousins and business partners Edwin Shoemaker and Edward Knabusch established a successful furniture company through a combination of invention and marketing savvy. By the mid-1960s, La-Z-Boy marketing attempted to persuade consumers that its furniture could fit any lifestyle. This cozy image suggested how La-Z-Boy chairs, combined with other furniture and decor in a specific style, could "make a house a home."
In 1927, cousins and business partners Edwin Shoemaker and Edward Knabusch established a successful furniture company through a combination of invention and marketing savvy. By the mid-1960s, La-Z-Boy marketing attempted to persuade consumers that its furniture could fit any lifestyle. This cozy image suggested how La-Z-Boy chairs, combined with other furniture and decor in a specific style, could "make a house a home."
Artifact
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Subject Date
1965-1968
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2015.78.1.72
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Fome-Cor (TM)
Technique
Printing (Process)
Mounting
Color
Multicolored
Dimensions
Height: 8.5 in
Width: 15 in
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