Floral City Furniture Company Showroom with Goldfish Pond, 1934-1941

Summary

In the 1930s, Edward Knabusch -- La-Z-Boy's co-founder and marketer -- created a goldfish pond at the entrance to his Monroe, Michigan, furniture store to amuse children while their parents shopped. The fishpond became a memorable attraction for customers shopping at Floral City Furniture. Future company promoters learned from Knabusch and continued to push the business's marketing strategy well beyond the norm.

In the 1930s, Edward Knabusch -- La-Z-Boy's co-founder and marketer -- created a goldfish pond at the entrance to his Monroe, Michigan, furniture store to amuse children while their parents shopped. The fishpond became a memorable attraction for customers shopping at Floral City Furniture. Future company promoters learned from Knabusch and continued to push the business's marketing strategy well beyond the norm.

Artifact

Photographic print

Subject Date

1934-1941

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2015.78.1.224

Credit

From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 11.000 in

Width: 14.000 in

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