Floral City Furniture Company Delivery Truck and Crew, 1946
Add to SetSummary
From the company's founding in 1927, La-Z-Boy (known as Floral City Furniture Company in its early years) looked for every opportunity to advertise. Delivery trucks offered the company a way to extend its marketing strategies onto city streets and into neighborhoods. This delivery truck included standard information alongside an illustration showcasing the company's signature product--the reclining chair.
From the company's founding in 1927, La-Z-Boy (known as Floral City Furniture Company in its early years) looked for every opportunity to advertise. Delivery trucks offered the company a way to extend its marketing strategies onto city streets and into neighborhoods. This delivery truck included standard information alongside an illustration showcasing the company's signature product--the reclining chair.
Artifact
Photographic print
Subject Date
1946
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2015.78.1.307
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.000 in
Width: 11.000 in
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