Annual Lamp Show at Floral City Furniture Company Store, Monroe, Michigan, March 1937

Summary

In 1927, cousins and business partners Edwin Shoemaker and Edward Knabusch established a successful furniture company (La-Z-Boy) through a combination of invention and marketing savvy. From the start of the partnership, Edward Knabusch developed and implemented innovative marketing strategies. This photograph shows "the world's largest lamp," created to draw attention to the cousins' Floral City Furniture store in Monroe, Michigan.

In 1927, cousins and business partners Edwin Shoemaker and Edward Knabusch established a successful furniture company (La-Z-Boy) through a combination of invention and marketing savvy. From the start of the partnership, Edward Knabusch developed and implemented innovative marketing strategies. This photograph shows "the world's largest lamp," created to draw attention to the cousins' Floral City Furniture store in Monroe, Michigan.

Artifact

Photographic print

Subject Date

March 1937

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2015.78.1.314

Credit

From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.000 in

Width: 10.000 in

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