Pastoor's Market Store Floor Display of Heinz Products, Grand Rapids, Michigan, circa 1930
Add to SetSummary
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
Artifact
Photographic print
Subject Date
circa 1930
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.724
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Mounting
Color
Sepia (Color)
Dimensions
Height: 10.75 in
Width: 7.75 in
Inscriptions
written on back: Pastoor's Market / Wealthy Ave., / Grand Rapids, Mich.
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