"Style" Display on the Ramp to the "Magic Skyway" Ride in the Ford Wonder Rotunda at the New York World's Fair, 1964-1965

Summary

Ford Motor Company brought in Walt Disney to design exhibits for its pavilion at the 1964-1965 New York World's Fair. Visitors waited in long lines for this "unique and memorable entertainment adventure." Once inside, fairgoers encountered displays focusing on Ford's history, global influence, and current products. The highlight was the Magic Skyway ride, in which guests sat in Ford convertibles through a Disney-designed show.

Ford Motor Company brought in Walt Disney to design exhibits for its pavilion at the 1964-1965 New York World's Fair. Visitors waited in long lines for this "unique and memorable entertainment adventure." Once inside, fairgoers encountered displays focusing on Ford's history, global influence, and current products. The highlight was the Magic Skyway ride, in which guests sat in Ford convertibles through a Disney-designed show.

Artifact

Slide (Photograph)

Date Made

1964-1965

Subject Date

1964-1965

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

72.300.1109.31

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 2 in

Width: 2 in

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