Bakelite Corporation Advertising Booklet, "Procedure For Research in the Use of Bakelite Materials," 1934
Add to SetSummary
A robust promotional campaign launched in the mid-1920s helped make Bakelite a household name. The Bakelite Corporation marketed its processes and products -- variations on the first chemically synthetic plastic, developed by Leo Baekeland in 1907 -- with the slogan, "The Material of a Thousand Uses." The company's trademark, the letter 'B' above the infinity symbol, reflected Bakelite's seemingly limitless applications.
A robust promotional campaign launched in the mid-1920s helped make Bakelite a household name. The Bakelite Corporation marketed its processes and products -- variations on the first chemically synthetic plastic, developed by Leo Baekeland in 1907 -- with the slogan, "The Material of a Thousand Uses." The company's trademark, the letter 'B' above the infinity symbol, reflected Bakelite's seemingly limitless applications.
Artifact
Booklet
Date Made
1934
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
73.145.254
Credit
From the Collections of The Henry Ford. Gift of George M. Holley, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
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