Weight Watchers "Sweet'ner" Jar, circa 1972
Add to SetSummary
Jean Nidetch, a 40-year-old homemaker who struggled with dieting, founded Weight Watchers in 1963. The program she devised brought dieters together to share stories of their weight loss struggles and highlight successful eating strategies. By the early 1970s, the consumption of sugar was generally not permitted. Weight Watchers instead promoted artificial sweeteners, even introducing this branded product around 1972.
Jean Nidetch, a 40-year-old homemaker who struggled with dieting, founded Weight Watchers in 1963. The program she devised brought dieters together to share stories of their weight loss struggles and highlight successful eating strategies. By the early 1970s, the consumption of sugar was generally not permitted. Weight Watchers instead promoted artificial sweeteners, even introducing this branded product around 1972.
Artifact
Jar
Date Made
circa 1972
Creators
Creator Notes
Made for Weight Watchers and distributed by Foodways (N.Y.) Inc., a licensee of Weight Watchers International, Inc.
Location
Not on exhibit to the public.
Object ID
2017.81.1
Credit
From the Collections of The Henry Ford.
Material
Glass (Material)
Metal
Paper (Fiber product)
Color
Colorless
White (Color)
Black (Color)
Red
Dimensions
Height: 4.625 in
Diameter: 2.25 in
Inscriptions
on front: WEIGHT WATCHERS SWEET'NER / GRANULATED SUGAR SUBSTITUTE / A Blend of Nutritive and Non Nutritive Sweeteners / NET WT. 5 OZ. (142 GMS.) / EQUIVALENT IN SWEETNESS TO 3 LBS. OF SUGAR on back: WEIGHT WATCHERS SWEET'NER / GRANULATED SUGAR SUBSTITUTE / A Blend of Nutritive and Non Nutritive Sweeteners / Jean Nidetch Founder / NET WT. 5 OZ. (142 GMS.) / DISTRIBUTED BY FOODWAYS (N.Y.), INC. VALHALLA, N.Y. 10595 / A LICENSEE OF WEIGHT WATCHERS INTERNATIONAL, INC.
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