Heinz Tomato Juice Advertisement, "Talk About Your Aristocracy!," circa 1935
Add to SetSummary
Throughout his career, entrepreneur H.J. Heinz sought to provide high-quality food for his customers. He took great care in managing every aspect of the process to ensure the best ingredients for his line of pickled foods, preserves, and condiments. This advertisement describes the care given to tomatoes used in Heinz Tomato Juice, anthropomorphizing the tomato as an aristocrat, to symbolize the superiority of Heinz tomato products.
Throughout his career, entrepreneur H.J. Heinz sought to provide high-quality food for his customers. He took great care in managing every aspect of the process to ensure the best ingredients for his line of pickled foods, preserves, and condiments. This advertisement describes the care given to tomatoes used in Heinz Tomato Juice, anthropomorphizing the tomato as an aristocrat, to symbolize the superiority of Heinz tomato products.
Artifact
Advertisement
Date Made
circa 1935
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.1838
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Wood (Plant Material)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 12.125 in
Width: 9.875 in
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