1974 Holiday Inn Group Tour Guide, Holiday Inns Domestic and International
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During the economic recession of the 1970s, Holiday Inns diversified its marketing strategy and partnered with travel agencies and airlines to appeal to new customers. Group tours organized by the company also aligned with Holiday Inns founder Kemmons Wilson's goal to promote "world understanding through tourism."
During the economic recession of the 1970s, Holiday Inns diversified its marketing strategy and partnered with travel agencies and airlines to appeal to new customers. Group tours organized by the company also aligned with Holiday Inns founder Kemmons Wilson's goal to promote "world understanding through tourism."
Artifact
Booklet
Date Made
1974
Subject Date
01 January 1974-31 December 1974
Creators
On Exhibit
By Request in the Benson Ford Research Center
Object ID
87.8.2.8
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Yellow (Color)
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.25 in
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