Apron, 1970-1975
Add to SetSummary
The slogan on the pocket of this apron advertising the General Electric Company, "More Power to Women!" alludes to the company's electrical appliances and the Women's Movement of the 1970s. The irony? The slogan is about empowerment, but it appears on a garment usually used by a housewife -- a traditional woman's role often seen as "unempowered."
The slogan on the pocket of this apron advertising the General Electric Company, "More Power to Women!" alludes to the company's electrical appliances and the Women's Movement of the 1970s. The irony? The slogan is about empowerment, but it appears on a garment usually used by a housewife -- a traditional woman's role often seen as "unempowered."
Artifact
Apron (Protective wear)
Date Made
1970-1975
Creators
Unknown
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
2017.84.3698
Credit
From the Collections of The Henry Ford. Gift of American Textile History Museum, donated to ATHM by Joyce Cheney.
Material
Cotton (Textile)
Technique
Machine sewing (Technique)
Color
Red
Black (Color)
White (Color)
Dimensions
Width: 27.5 in (excluding ties)
Length: 16 in
Inscriptions
pocket, front: MORE / POWER / TO WOMEN / with GE appliances
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