Brochure, "Comet Performance for '65"
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Ford Motor Company returned to racing in a big way in the 1960s with its "Total Performance" campaign. The marketing push put Ford vehicles into every major form of American motorsport. The automaker promoted its Mercury Comet for NHRA drag racing's stock classes. Comet's drag-ready factory options included larger engines, heavy-duty suspensions, and heavier tires.
Ford Motor Company returned to racing in a big way in the 1960s with its "Total Performance" campaign. The marketing push put Ford vehicles into every major form of American motorsport. The automaker promoted its Mercury Comet for NHRA drag racing's stock classes. Comet's drag-ready factory options included larger engines, heavy-duty suspensions, and heavier tires.
Artifact
Brochure
Date Made
1965
Subject Date
1965
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2007.1.1930.25
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Dimensions
Height: 11 in
Width: 8.5 in (17 in unfolded)