F. & J. Heinz Wagon with Celery Sauce Advertising Display, 1879
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Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. During parades and other promotional events, Heinz paired handsome teams of company draft horses with festooned delivery wagons. These moving billboards charmed crowds as they advertised Heinz products.
Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. During parades and other promotional events, Heinz paired handsome teams of company draft horses with festooned delivery wagons. These moving billboards charmed crowds as they advertised Heinz products.
Artifact
Photographic print
Subject Date
circa 1879
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.2188
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Cardboard
Technique
Albumen process
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 5.5 in
Width: 8.25 in