"Time for Our New Superior School Bus," 1941

Summary

Superior Coach Company's origins were in the Garford Motor Truck Company founded in Elyria, Ohio, in 1909. The firm adopted the "Superior" name when it relocated to Lima, Ohio, in 1925. Superior specialized in hearses and school buses. The company scaled back its bus production in 1980 after baby boomers aged out of school and hurt the business.

Superior Coach Company's origins were in the Garford Motor Truck Company founded in Elyria, Ohio, in 1909. The firm adopted the "Superior" name when it relocated to Lima, Ohio, in 1925. Superior specialized in hearses and school buses. The company scaled back its bus production in 1980 after baby boomers aged out of school and hurt the business.

Artifact

Brochure

Date Made

1941

Subject Date

1941

Collection Title

Trade Catalog Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.150.9753

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)
Yellow
Blue

Dimensions

Height: 8.5 in

Width: 11 in

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