H. J. Heinz Co. Electric Advertising Sign, New York City, circa 1902
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Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. Built in 1900, this was the first electric display of its kind. The massive sign stood six stories, used 1,200 incandescent lights, and was topped with a 43-foot-long flashing Heinz pickle.
Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. Built in 1900, this was the first electric display of its kind. The massive sign stood six stories, used 1,200 incandescent lights, and was topped with a 43-foot-long flashing Heinz pickle.
Artifact
Photographic print
Subject Date
1901
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.1021
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 9.5 in
Width: 6.5 in
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