Crate Label, "Far West Brand Pears," circa 1930
Add to SetSummary
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Far West Brand Pears, were created to attract grocers purchasing goods from wholesale markets.
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Far West Brand Pears, were created to attract grocers purchasing goods from wholesale markets.
Artifact
Crate label
Date Made
circa 1930
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.126
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Dark blue
Multicolored
Red
Yellow
Dimensions
Height: 6.6875 in
Width: 10.125 in
Inscriptions
written on front: Far West / Brand / Pears / Grown and Packed for / North Pacific Sales Company / Seattle / Stecher-Traung S.F., Calif.
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