Crate Label, "Santa Rosa Brand Ventura County Lemons," 1927
Add to SetSummary
As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. The Sunkist Growers cooperative featured an orange or lemon on the corner of its labels-- a logo that consumers came to associate with high-quality citrus.
As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. The Sunkist Growers cooperative featured an orange or lemon on the corner of its labels-- a logo that consumers came to associate with high-quality citrus.
Artifact
Crate label
Date Made
1927
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
94.94.3
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Dark blue
Light brown
Multicolored
Red
Yellow (Color)
Dimensions
Height: 8.5 in
Width: 12.5 in
Inscriptions
written on front: Santa Rosa Brand / Ventura County Lemons / Packed by / T. M. Reg. U.S. Pat. Off. / Copyright 1927 by Oxnard Citrus Assn. / Oxnard Citrus Assn. / Oxnard ventura county california / Grown in U.S.A. / Sunkist / litho in U.S.A. - Western Litho. Co. Los. Angeles
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