Crate Label, "Atlas Brand Fruit," 1920-1930

Summary

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.

Artifact

Crate label

Date Made

1920-1930

Location

Not on exhibit to the public.

Object ID

89.311.46

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Blue

Dimensions

Height: 6.625 in

Width: 10.25 in

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