Can Label, "Del Monte Brand Squash," circa 1920
Add to SetSummary
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
Artifact
Can label
Date Made
circa 1920
Creators
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.7
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Gold (Color)
Green
Multicolored
Orange (Color)
Red
Dimensions
Height: 4.25 in
Width: 11 in
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