Can Label, "Del Monte Brand Squash," circa 1920

Summary

Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

Artifact

Can label

Date Made

circa 1920

Location

Not on exhibit to the public.

Object ID

89.311.7

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Gold (Color)
Green
Multicolored
Orange (Color)
Red

Dimensions

Height: 4.25 in

Width: 11 in

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