Recipe Booklet, "Salads With a Sparkle: Delicious with either Miracle Whip Salad Dressing or Kraft Mayonnaise," 1933
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After finding success with the development of processed cheese in 1915, the J.L. Kraft and Bros. Co. began acquiring companies to diversify its product offerings. Among these acquisitions were companies specializing in mayonnaise. The company known as Kraft-Phenix, acquired in 1928, introduced its Kraft Mayonnaise in 1930, and a similar product, Miracle Whip, in 1933, often offering recipes to highlight each product's unique taste.
After finding success with the development of processed cheese in 1915, the J.L. Kraft and Bros. Co. began acquiring companies to diversify its product offerings. Among these acquisitions were companies specializing in mayonnaise. The company known as Kraft-Phenix, acquired in 1928, introduced its Kraft Mayonnaise in 1930, and a similar product, Miracle Whip, in 1933, often offering recipes to highlight each product's unique taste.
Artifact
Booklet
Date Made
1933
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
90.303.39
Credit
From the Collections of The Henry Ford. Gift in Memory of Anna M. Hilbush.
Material
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Multicolored
Dimensions
Height: 5.5 in
Width: 3.25 in