Larkin Company Trade Catalog, "A Practical Plan of Saving: The Larkin Idea of Factory-To-Family Dealing," circa 1906
Add to SetSummary
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law, Elbert Hubbard, as a salesman. Hubbard developed "The Larkin Idea," a plan that sold goods directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law, Elbert Hubbard, as a salesman. Hubbard developed "The Larkin Idea," a plan that sold goods directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
Artifact
Trade catalog
Date Made
circa 1906
Subject Date
circa 1906
Creators
Place of Creation
United States, New York, Buffalo
Creator Notes
Published by the Larkin Company in Buffalo, New York.
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
91.315.326
Credit
From the Collections of The Henry Ford. Gift of Christine Dillon.
Material
Ink
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 10 in
Width: 5.5 in
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