Advertisement for Aurora Brand Model Racing Sets, 1965

Summary

Electric slot car sets became popular by the early 1960s. Aurora Plastics Corporation marketed to younger hobbyists by manufacturing sets that were smaller in size and somewhat less detailed than those from its competitors. This ad features a crew of young racers imagining they're at Florida's celebrated 12 Hours of Sebring endurance race.

Electric slot car sets became popular by the early 1960s. Aurora Plastics Corporation marketed to younger hobbyists by manufacturing sets that were smaller in size and somewhat less detailed than those from its competitors. This ad features a crew of young racers imagining they're at Florida's celebrated 12 Hours of Sebring endurance race.

Artifact

Advertisement

Date Made

1965

Subject Date

1965

Location

Not on exhibit to the public.

Object ID

2019.131.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 13 in

Width: 9.75 in

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