M & M's "Welcome New Millennium", circa 1999

Summary

Lots of companies tried to cash in on the fervor surrounding the year 2000. The Mars candy company started early, promoting its M&M's as "The Official Candy of the New Millennium" by 1998. Why tie M&M's to the new year? MM is the Roman numeral for 2000.

Lots of companies tried to cash in on the fervor surrounding the year 2000. The Mars candy company started early, promoting its M&M's as "The Official Candy of the New Millennium" by 1998. Why tie M&M's to the new year? MM is the Roman numeral for 2000.

Artifact

Favor

Date Made

circa 1999

Creators

Amscan Inc. 

Place of Creation

Mexico 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2000.63.29.9.1

Credit

From the Collections of The Henry Ford.

Material

Cardboard
Foil (Metal)

Color

Multicolored
Silver (Color)

Dimensions

Height: 4.5 in

Diameter: 4.75 in

Inscriptions

on front of headband: WELCOME NEW / MILLENNIUM! on back of headband: (C) AMSCAN (R) / ASSEMBLED IN MEXICO / NO. 25820 103

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