1937 Horch Type 853 Convertible Cabriolet, Photographed in 1940

Summary

German engineer August Horch formed the automobile company that bore his name in 1904. Through technical innovation and creative advertising, the Horch brand grew into a prominent and successful maker of luxury cars. Horch merged with Audi, DKW and Wanderer to form Auto Union in 1932. Auto Union was rebranded as Audi in 1985.

German engineer August Horch formed the automobile company that bore his name in 1904. Through technical innovation and creative advertising, the Horch brand grew into a prominent and successful maker of luxury cars. Horch merged with Audi, DKW and Wanderer to form Auto Union in 1932. Auto Union was rebranded as Audi in 1985.

Artifact

Photographic print

Date Made

1940

Subject Date

1940

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.1.1774.615

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 10 in

Width: 8.125 in

Connect 3

Discover curious connections between artifacts.

Learn More