Surprise! A New Paper Dress with a Party to Match, 1967

Summary

In 1967, the Hallmark company embraced the disposable clothing fad, marketing a party kit that included a printed dress and matching cups, plates, placemats, napkins, and invitations. In an era of informal entertaining, paper tableware (and fashion) made hosting parties more convenient and cleanup easier. After guests left, everything could simply be tossed into the trash--rather than the dishwasher and washing machine.

In 1967, the Hallmark company embraced the disposable clothing fad, marketing a party kit that included a printed dress and matching cups, plates, placemats, napkins, and invitations. In an era of informal entertaining, paper tableware (and fashion) made hosting parties more convenient and cleanup easier. After guests left, everything could simply be tossed into the trash--rather than the dishwasher and washing machine.

Artifact

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Date Made

1967

Subject Date

1967

Location

Not on exhibit to the public.

Object ID

2020.61.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 10.875 in

Width: 8 in

Inscriptions

front: The invitation matches the party centerpiece. The centerpiece matches the / plates, cups and napkins. The table settings match the snack bowls. The / snack bowls match the gift wrap on the party gift. The gift wrap matches the / bridge tallies, table covers and matchbooks. And the whole Flower Fantasy / party matches your swinging new paper party dress. It's another colorful new / party idea from Hallmark stylists. You'll find everything, including the dress, / at fine stores that feature Hallmark Cards.

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