Circuit Board for a Mowtron Mower, 1974

Summary

"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.

"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.

Artifact

Circuit board

Date Made

1974

Location

Not on exhibit to the public.

Object ID

2020.131.7

Credit

From the Collections of The Henry Ford.

Material

Plastic
Wire

Color

Multicolored

Dimensions

Height: 1.5 in

Width: 8.25 in

Length: 5 in

Mowtron Mower, Used as a Display Model, 1974

Details

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