License Plate Attachment, "Ford Good Drivers League Member," 1940

Summary

Ford Motor Company created the Good Drivers League in 1940. Headed by Edsel Ford, the League promoted safe driving habits among high school students. The League initially invited boys to compete in state and national championships--girls would join in 1941. Contestants wrote essays and participated in driving tests. National champions won trophies and scholarships. America's entry into World War II ended the program.

Ford Motor Company created the Good Drivers League in 1940. Headed by Edsel Ford, the League promoted safe driving habits among high school students. The League initially invited boys to compete in state and national championships--girls would join in 1941. Contestants wrote essays and participated in driving tests. National champions won trophies and scholarships. America's entry into World War II ended the program.

Artifact

Sign (Declaratory or advertising artifact)

Date Made

1940

Subject Date

1940

Location

Not on exhibit to the public.

Object ID

64.167.440.20

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Metal

Color

Blue
White (Color)

Dimensions

Height: 5.875 in

Width: 6.125 in

Length: .25 in

Inscriptions

FORD GOOD DRIVERS LEAGUE 1940 MEMBER

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