"The New Ford Treasury of Favorite Recipes from Famous Restaurants," 1963
Add to SetSummary
A Ford Motor Company recipe book might seem unusual, but the automaker appealed to customers through wide-ranging marketing efforts in the post-World War II era. Beginning in 1950, writer and food critic Nancy Kennedy compiled recipes from Ford's promotional magazines, Ford Times and Lincoln-Mercury Times, in a series of recipe books. These "Treasuries of Favorite Recipes" spotlighted noteworthy American restaurants.
A Ford Motor Company recipe book might seem unusual, but the automaker appealed to customers through wide-ranging marketing efforts in the post-World War II era. Beginning in 1950, writer and food critic Nancy Kennedy compiled recipes from Ford's promotional magazines, Ford Times and Lincoln-Mercury Times, in a series of recipe books. These "Treasuries of Favorite Recipes" spotlighted noteworthy American restaurants.
Artifact
Cookbook
Date Made
1963
Subject Date
1963
Collection Title
Location
Not on exhibit to the public.
Object ID
2023.0.1.7
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 10.125 in
Width: 7.25 in
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