1956 Willys Jeep

Summary

Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, flexible vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.

Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, flexible vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.

Artifact

Photographic print

Subject Date

1956

Location

Not on exhibit to the public.

Object ID

84.1.1671.18

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in

Width: 10 in

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