"The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949
Add to SetSummary
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, flexible vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, flexible vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
Artifact
Trade catalog
Date Made
1946-1949
Subject Date
1946-1949
Creators
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
64.167.184.74
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Blue
Dimensions
Height: 11 in
Width: 8.5 in
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