Can Label, "Butterfly Brand Golden Pumpkin," 1880-1895

Summary

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Artifact

Can label

Date Made

1880-1895

Subject Date

1880-1895

Location

Not on exhibit to the public.

Object ID

93.57.5

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Orange (Color)

Dimensions

Height: 4.188 in

Width: 11.313 in

Inscriptions

Text on label reads - BUTTERFLY GOLDEN PUMPKIN \ TRADE MARK \ OLNEY AND FLOYD \ WESTERNVILLE, N.Y. \ Left: BUTTERFLY BRAND \ FIRST \ QUALITY \ OLNEY & FLOYD \ PACKED AT \ WESTERNVILLE \ ONEIDA CO. N.Y. \ GOLDEN PUMPKIN

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