"I Like Ike" Cigarette Package, 1952
Add to SetSummary
Dwight D. Eisenhower's "I Like Ike" slogan of 1952 was one of the most successful slogans in American political history. The slogan first appeared as "They Like Ike" in Irving Berlin's musical, "Call Me Madam," in 1950. Market research revealed that American felt comfortable with and trusted Eisenhower and the slogan stuck. At the time, cigarettes symbolized glamour and sophistication.
Dwight D. Eisenhower's "I Like Ike" slogan of 1952 was one of the most successful slogans in American political history. The slogan first appeared as "They Like Ike" in Irving Berlin's musical, "Call Me Madam," in 1950. Market research revealed that American felt comfortable with and trusted Eisenhower and the slogan stuck. At the time, cigarettes symbolized glamour and sophistication.
Artifact
Cigarette box
Date Made
1952
Keywords
Location
Not on exhibit to the public.
Object ID
72.31.112
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Tobacco
Color
Red
White (Color)
Blue
Dimensions
Height: 2.75 in
Length: 2 in
Width: .825 in
Inscriptions
front, under picture of Eisenhower: "I LIKE IKE" on back of package: EISENHOWER / FOR PRESIDENT / CIGARETTES / PRODUCED BY / TOBACCO BLENDING CORP. / P.O. BOX 1102 / LOUISVILLE, KENTUCKY.
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