Can Label, "Butterfly Brand Stringless Beans," circa 1880

Summary

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Artifact

Can label

Date Made

circa 1880

Location

Not on exhibit to the public.

Object ID

86.13.18.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Multicolored

Dimensions

Height: 4.125 in

Width: 11.25 in

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