Product Label for Celebrated Celery Sauce by Heinz & Noble, "Put Up Expressly for Family Use," 1871

Summary

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure his success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product.

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure his success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product.

Artifact

Label (Identifying artifact)

Date Made

1871

Creators

Heinz & Noble 

Augustus Hani & Company 

Place of Creation

United States, Pennsylvania, Pittsburgh 

Creator Notes

Lithographed by A. Hani & Co. for Heinz, Noble & Co., Pittsburgh, Pennsylvania.

Location

Not on exhibit to the public.

Object ID

53.41.2146.1

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 4.063 in

Width: 3 in

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