Can Label, "Butterfly Brand Boston Marrow Squash," 1890-1920

Summary

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Black (Color)
Blue
Green
Multicolored
Orange (Color)
Red
Yellow

Dimensions

Height: 4.5 in

Width: 13.75 in

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