Dressing Goodfellows dolls has been a Christmas tradition in Detroit since 1924, and the Ford Motor Company Girls’ Club was a major participant in dressing Goodfellows dolls for underprivileged children in Detroit for many years. Starting in 1946 by dressing 65 dolls, the club’s peak donation was 3,000 dresses in 1967, 1969, and 1970, and they averaged between 1,500 to 3,000 dolls most years.
The Ford Girls’ Club was started in 1946 under the Recreation Section of Ford Motor Company. Every female employee – salaried, or hourly – was automatically a member (though active membership did cost $1.00 per year). Any immediate female family member of a club member could join, as could the wives of Ford male employees. The club was primarily social, meeting once a month in addition to dinners, picnics, dances, lectures, and workshops. Members were also service oriented - they held dances for returning veterans, gave gifts and visited veterans in hospitals, and each Christmas they participated in clothing dolls for the Goodfellows to distribute, making thousands and thousands of handmade dresses over the years.
Dolls were usually handed out at the annual November service meeting. The club’s first foray into dress making was in 1946, when women of the club made 65 handmade dresses for dolls. The next year they jumped up to 290, with the dresses being displayed in the Administration Building cafeteria before being sent to the Goodfellows. As more women joined the club, interest grew in this Christmas service project and the club dressed more and more dolls each year, with their finished projects being displayed in various Ford Motor Company buildings’ lobbies, and offices, as well as the Dearborn Virginia Dare storefront window in 1949. The number of dresses made continued to climb each year reaching to almost one thousand in 1954, and the dolls were displayed for the first time at the Rotunda Christmas Fantasy. The next few years were dress-making bonanzas, and in 1957 2,500 dolls were dressed and displayed at the Rotunda for visitors to view before they were distributed to girls in the Detroit area on Christmas Eve. The Girl’s Club maintained a high production rate in the years to come - between 1,750 and 2,000 dresses were made annually and displayed at the Rotunda or Ford Motor Company buildings. In 1966 production saw another jump when the club made almost 3,000, a number they reached the next year and continued to reach or come close to for the next four years.
The handmade dresses were made of all kinds of fabric, from cotton to organdy, satin and lace. Women also knit and crocheted dresses, from wool to angora. Dolls dressed as nurses, astronauts, drum majorettes, hula dancers, Girl Scouts, flying nuns, ballerinas, and ice skaters complete with skates, graced the displays, as did brides, baby dolls, and all kinds of different ethnic dresses. Women could make any type of dress they wanted, but prizes were given by the Goodfellows, and later Ford, in specific categories:
- Bride
- Fancy dress
- Baby doll
- Character doll
- Sensible doll
- Costume
- Tailored
- Knit and crocheted
Goodfellows prizes ranged from $1 for a dress placing in a particular division to a grand prize of $10. Ford soon began judging the Girls’ Club’s work and awarding prizes as well, with the dresses usually judged by the wives of the Goodfellows’ president and executive officers. Early on prizes were cash, but when the displays headed to the Rotunda the stakes were raised. Grand prize in the 1950s and early 1960s was a sewing machine and console, second prize being a portable sewing machine, and third prize was a sewing cabinet.
The prizes, of course, were always of secondary importance in the Girls’ Club work with the Goodfellows' goal of “no child without a Christmas.” Over a 27-year period, 1946-1972, the Ford Girls’ Club donated over 45,000 hand-made dresses to the Detroit Goodfellows' organization to distribute to area children. The Ford employee newsletter The Rouge News and later Ford World carried stories and photos of the club’s donations every year, urging members of the club and others in the Ford organization to participate. We lose track of the Ford Girls’ Club here in the archive at about 1973, when Ford World ceased publishing stories on the yearly donation of dolls. However, judging from the 1972 output of 2,000 dolls, it seems likely the club continued the annual service drive for some years after.
The Goodfellows still distribute dolls and people in the metro Detroit area continue to provide dresses each year.
Kathy Makas is Reference Archivist at The Henry Ford.
Dearborn, 1970s, 1960s, 1950s, 1940s, 20th century, women's history, toys and games, philanthropy, Michigan, making, holidays, Ford workers, Ford Motor Company, Detroit, Christmas, childhood, by Kathy Makas
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