Collecting Mobility: Insights from Ford Motor Company
October 22, 2021
Archive Insight
Similar to the World War II “Arsenal of Democracy” effort, Ford Motor Company joined “Arsenal of Health” efforts through its Project Apollo to fight COVID-19 and serve the community. What Ford practices (or values) helped the company shift gears quickly to ramp up Project Apollo?
For 118 years and counting, Ford has had a culture of innovation and service, which enabled the team to respond quickly and nimbly to the personal protective equipment (PPE) shortages caused by the COVID-19 pandemic.
This Ford Transit van, on display in Collecting Mobility in Henry Ford Museum of American Innovation until January 2, 2022, is one of four converted into mobile test units in spring 2020, early in America's COVID-19 pandemic, by Ford Motor Company and Troy Design & Manufacturing. The vehicles collected genetic samples in the field and transported them to labs for testing. Free tests were given to first responders, nursing home residents, and people at substance abuse centers and community shelters in Michigan. / THF188109
How fast did Project Apollo ramp up? How many products did you make?
The earliest seeds of Project Apollo began in mid-March 2020, when concerns around the safety of healthcare workers faced with a shortage of PPE were first raised. Project Apollo has produced face shields, multiple types of masks, gowns, powered air purifying respirators (PAPRs), ventilators, air filtration kits, and mobile testing/vaccination units.
What were some of the unexpected improvisations that happened turning car parts into useful medical products?
Working with 3M, the team was able to use off-the-shelf parts like vehicle ventilator fans and power tool batteries for a PAPR, or airbag material for washable gowns.
Level 1 isolation gowns protect wearers from contaminants in minimal-risk situations. This gown is made from the same fabric used in automobile airbags. Ford set a goal to produce 1.3 million gowns during the COVID-19 pandemic—each one washable up to 50 times. / THF186847
What is a new way of working that came out of Project Apollo that you think will influence manufacturing innovation in the next 10 years?
The team being very clear on a compelling purpose and mission—there was a common mission that was crystal-clear, very ambitious: to build 50,000 ventilators, 20 million face shields, 32,000 PAPRs, 100 million face masks… and more. On a normal day, this would feel like a Herculean task for each individual item—but to do all of it at the same time was a stretch goal. Ford had a mindset of aim high, fail fast, learn, pivot, adjust—but stay focused on that goal, that mission.
Early in America's COVID-19 pandemic, Ford Motor Company converted a portion of its Rawsonville Components Plant to produce more than 51,000 medical ventilators. These critical machines helped patients with the most serious COVID-19 infections to breathe. This unit, the last one off the Rawsonville assembly line, was signed by some of the 1,100 Ford employees involved in the effort. / THF185919
Teams were empowered. In many cases, the teams set their own goals—it often wasn’t a matter of Ford leadership asking, employees stepped up across the company with ideas on how Ford could help. And everyone played a role in eliminating constraints that were getting in the way of the team mission to serve the greater good.
Cynthia Jones is General Manager of Innovation Experiences at The Henry Ford. Ted Ryan is Ford Motor Company Archives and Heritage Brand Manager and Jim Baumbick is Vice President, Enterprise Product Line Management, Strategy, and Planning, at Ford Motor Company. Ford Motor Company is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. See Collecting Mobility for yourself in Henry Ford Museum of American Innovation from October 23, 2021, through January 2, 2022.
Additional Readings:
- Ingersoll Milling Machine Used at Ford Motor Company Highland Park Plant, 1912
- The Wool Carding Machine
- Collecting Mobility: Insights from Hagerty
- “Female Operatives Are Preferred”: Two Stories of Women in Manufacturing
Ford workers, healthcare, manufacturing, COVID 19 impact, Ford Motor Company, by Jim Baumbick, by Ted Ryan, by Cynthia Jones
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