Mopar Muscle at Motor Muster 2024
This 1970 Plymouth Road Runner Superbird, designed for NASCAR competition, exemplified this year's Mopar Muscle theme. / Image by Matt Anderson
Another summer is here, bringing with it another edition of our popular Motor Muster in Greenfield Village. Part car show, part street fair, and all fun, this year's event brought together more than 600 cars, trucks, motorcycles, bicycles, campers and boats all dating from 1933 to 1978. We like to spotlight a particular theme at each Motor Muster. This year marks the centennial of the first automobiles built and sold under the Chrysler Brand. Obviously, the 1924 model year is too early for our Motor Muster timespan, so we opted to celebrate Mopar Muscle — the Barracudas, Challengers, Chargers, Road Runners and more that made the Chrysler family of makes so popular during the muscle car era. Chrysler introduced the Mopar Brand in the 1930s for its original-equipment parts. ("Mopar" is a portmanteau of "motor" and "parts") But by the heyday of the muscle car in the late 1960s and early 1970s, Mopar was synonymous with high-performance cars from Chrysler's nameplates — especially Dodge and Plymouth.
Detroit Central Market was filled with representative Dodge and Plymouth muscle cars, in keeping with 2024's Mopar Muscle theme. / Image by Matt Anderson
Motor Muster routinely brings a stellar turnout of Chrysler-family muscle cars, and 2024 was no exception. This year we featured some of the best in Detroit Central Market. We always like to put interesting pieces from The Henry Ford's own collection in the Market, too. As extensive as that collection is, we don't have any muscle cars from the Chrysler brands. (We do have a 1965 example of the Pontiac GTO — widely considered the first true muscle car.) Instead, we featured three unusual Chrysler products. Our 1937 Chrysler Airflow represented the company's bold step into streamlining in the 1930s. Company founder Walter P. Chrysler had high hopes for the curvy car, shaped in part through wind tunnel tests. The Airflow's interior and mechanical components were equally significant, engineered to provide maximum comfort for passengers. Introduced for 1934 and sold under the Chrysler and DeSoto names, the Airflow attracted unprecedented attention from reporters and customers alike. But the car's many innovations caused production difficulties. Its unconventional looks — particularly its front end — also gave would-be buyers pause. Chrysler toned down the styling in subsequent model years, but Airflow sales still failed to meet expectations. DeSoto's version was cancelled in 1936, and Chrysler's ended after the 1937 model year.
This 1940 Chrysler Crown Imperial Parade Car carried VIPs through New York City for almost 20 years. / Image by Matt Anderson
Our 1940 Chrysler Crown Imperial Parade Car had a happier story. The stately car went to New York City where it served as the Big Apple's official parade car for nearly two decades. More than a hundred dignitaries — politicians, military leaders, diplomats, and notable personalities in the arts, sciences and athletics — rode in the car in ticker-tape parades through Manhattan's famed “Canyon of Heroes.” Dwight D. Eisenhower, Ralph Bunche, Winston Churchill and A. Philip Randolph were just some of the parade car's many distinguished passengers.
Our Chrysler Turbine engine from 1964 was no less important in terms of its technology. Turbine engines use the power of compressed, heated air to turn turbine blades that provide rotary motion to a car's wheels. Mechanically, turbine engines are far simpler than conventional piston engines, and this fourth-generation Chrysler turbine unit boasted 80 percent fewer moving parts. Turbines are also enormously flexible in terms of fuel. This engine could run on anything from unleaded gas to diesel fuel to kerosene to peanut oil. Many companies experimented with gas turbine engines after World War II, but only Chrysler put them into the public's hands. Chrysler built 50 turbine-powered cars and lent them to everyday Americans to get real-world feedback. Users loved the smooth ride and low maintenance but complained about sluggish acceleration and poor fuel economy. Most of the 50 cars were scrapped, but Chrysler gifted a complete car and the showcased engine to The Henry Ford in 1966. Chrysler ended its turbine development program in 1979.
It's not a car, but this late 1970s boat is indeed a Chrysler product. / Image by Matt Anderson
In recent years, Motor Muster has grown to include a small number of boats and outboard boat motors, displayed in their element alongside Suwanee Lagoon. Although it's an often-overlooked part of the company's history, Chrysler manufactured boats and boat engines for some 15 years, from the mid-1960s into the early 1980s. Chrysler Marine (the company’s watercraft division) built everything from small fishing boats to speedboats to sailboats. Some of its marine products shared parts — and even model names — with the company's automobiles. This year's Suwanee Lagoon exhibit included a Chrysler Marine boat built and used in the late 1970s for the company's own testing and development program, as well as a number of Chrysler outboard motors.
The two-seat yellow and white vehicle seen here was branded a PPV — a people-powered vehicle / Image by Matt Anderson
While the cars are the stars, Motor Muster always features several trucks, fire engines, motorhomes, travel trailers, motorcycles and bicycles, all from the mid-1930s to the late 1970s. Highlights from the pedaled class included a 1973 PPV, or People-Powered Vehicle. These two-seat conveyances were built by the EVI company of Sterling Heights, Michigan, and sold for about $380. They had room for two people (each of whom could help pedal) and space for luggage. Though the PPV had some appeal during those oil-crisis days of soaring gasoline prices, it wasn't practical enough to completely replace the family car.
This 18-foot Holiday House travel trailer offered an alternative for those not fond of Airstream's bulbous look. / Image by Matt Anderson
As is custom, auto camping historian Daniel Hershberger assembled and presented on a wonderful collection of mid-20th century travel trailers and cars near Scotch Settlement School. Highlights included a 1962 Holiday House trailer. Improbably, these trailers were the brainchild of David Holmes, president of the Harry & David mail-order fruit basket company. Fruit baskets were a highly seasonal business, peaking in the fall and through the December holidays. Holmes, looking to keep his employees and facilities busy during the rest of the year, hit on the idea of building travel trailers, which sold best in spring and summer. Holiday House offered trailers in 17-, 19- and 24-foot lengths, with gleaming aluminum skin over wooden frames. Unfortunately, the idea didn't work as well as Holmes had hoped, and Holiday House trailers were only produced for a few years. Recently, the brand name was revived on modern trailers built by another manufacturer.
In addition to Mr. Hershberger's presentations, two other experts offered talks throughout the weekend in Martha-Mary Chapel. Jim Johnson, Director of Greenfield Village and Curator of Historic Structures and Landscapes, spoke about the unique challenges of driving during World War II, when new cars weren't being manufactured and rubber and gas rationing curbed Americans' non-essential travel. We also had a special guest presenter. Richard J.S. Gutman shared stories and photos from his lifetime studying, visiting and preserving America's roadside diners. Mr. Gutman's timing couldn't have been better — he and his work are the subjects of the current Dick Gutman, DINERMAN exhibit in the Collections Gallery in Henry Ford Museum of American Innovation.
Historians Roger Wojtkowicz, Jim Wagner and John Wagner provide commentary on a 1956 Chevrolet during pass-in-review. / Image by Matt Anderson
Beyond the special presentations, Motor Muster 2024 saw the return of our popular pass-in-review sessions, in which expert historians offer insights on participating vehicles as they drive past the Main Street reviewing stand. Automobiles were broken into separate sessions by decade, while commercial vehicles, motorcycles, bicycles and race cars each had their own dedicated pass-in-review programs. Naturally, we held special Mopar Muscle sessions on both Saturday and Sunday to celebrate this year's theme.
Competition cars like the 1941 Allard K1 at left and the 1962 Austin Mini Cooper at right – British vehicles both – sat near Town Hall. / Image by Matt Anderson
If all those motor vehicles and programs weren't enough, Motor Muster also featured a range of historic vignettes keyed to each of the show's five decades. Timeless Blues music was heard from the porch of the Mattox Family Home, the Village Cruisers vocal group performed a medley of 1950s hits at the Lodge, and the Together Band provided a concert of 1970s classic rock on the Main Street stage on Saturday evening. And yes, there was Historic Base Ball, too, as Greenfield Village's own Lah-De-Dahs played three games over the weekend.
The whole event was capped on Sunday afternoon with our awards ceremony. Visitors got to choose their favorite vehicles from the various decades through popular choice voting. We also gave two Curator's Choice prizes for unrestored vehicles. This year's unrestored winners included a 1951 Ford Deluxe and a 1973 Oldsmobile Cutlass S. The full list of winners is available here. The ceremony provided a perfect end to another great show.
Matt Anderson is curator of transportation at The Henry Ford.
