Motown’s Contribution to the Civil Rights Movement
Motown Record Album, “The Great March to Freedom: Rev. Martin Luther King Speaks, June 23, 1963.” THF31935
Detroit’s Walk to Freedom, held on June 23, 1963, helped move the southern Civil Rights struggle to a new focus on the urban North. Dr. Martin Luther King, Jr. later called this march “one of the most wonderful things that has happened in America.”
Organized by the Detroit Council on Human Rights, this was the largest Civil Rights demonstration to date. Its main purpose was to speak out against Southern segregation and the brutality that faced Civil Rights activists there. It was also meant to raise consciousness about the unique concerns of African Americans in the urban North, which included discriminatory hiring practices, wages, education, and housing. The date was chosen to correlate with both the 100th anniversary of the Emancipation Proclamation and the 20th anniversary of the 1943 Detroit race riots that had left 34 people (mostly African American) dead. Dr. Martin Luther King, Jr., who agreed to lead the march, had by this time become committed to uniting both North and South through his grand vision of achieving racial justice by using non-violent protest.
On the day of the march, about 125,000 people filed down Woodward Avenue, singing freedom songs and carrying signs demanding racial equality. Some 15,000 spectators watched them pass by a 21-block area before turning west down Jefferson Avenue to Cobo Hall. Cobo was filled to capacity to hear the speeches of the march’s leaders while thousands more listened to them on loudspeakers outside. Of the speeches given that day, Dr. King’s was the most memorable. People were riveted while he expressed his vision for the future, sharing a dream that foreshadowed the “I Have a Dream” speech that he would give a few months later at the March on Washington.
Berry Gordy, founder of the Motown Record Corporation, considered Detroit’s Walk to Freedom to be such a historic event that he offered the resources of his Hitsville studio to produce a record album documenting Dr. King’s impassioned words. Gordy heightened the drama of the event by titling the album, “The Great March to Freedom: Reverend Martin Luther King Speaks.” He believed that this record belonged in every home, that it should be required listening for “every child, white or black.” No one realized at the time, including Gordy, that the August March on Washington would become the more remembered event.
Dr. Martin Luther King Jr.’s dreams of social justice, voiced at Detroit’s Walk to Freedom, would prove elusive. Despite the fact that Detroit had gained a national reputation for being a “model city” of race relations at the time, in reality the city’s African-American population faced unemployment, housing discrimination, de facto segregation in public schools, and police brutality. Ultimately this disconnect between perception and reality would lead to the violence and civil unrest of July 1967.
For more on the March on Washington for Jobs and Freedom held on August 28, 1963, take a look at this post.
Donna R. Braden is the Curator of Public Life at The Henry Ford.
1960s, 20th century, music, Michigan, entrepreneurship, Detroit, Civil Rights, by Donna R. Braden, African American history
Dale Earnhardt Iconic Victory

Pennant, "Dale Earnhardt, #3," 2000. THF251065
Dale Earnhardt Sr. is truly one of NASCAR’s greatest legends, with a total of 76 career victories and seven NASCAR Cup championships on the way to becoming a first-ballot NASCAR Hall of Famer.
But one victory, 20 years ago today, will always be special. The 1998 Daytona 500 was the race that Dale Earnhardt finally broke through and won “The Great American Race” in his 20th attempt.
Ironically, Earnhardt was considered a Daytona race master. He had won 11 Daytona 500 qualifying races, six Busch Clash races, four IROC all-star races, two 400-mile July races, and seven Grand National (now XFINITY Series) events at the famed 2.5-mile tri-oval.
That’s 30 victories at the track he loved - a place where legend was he could “see the air” in the draft of cars. It was a place where he was feared by the other competitors because he was so good in competition there.
But a series of mishaps in the biggest race of them all – the Daytona 500 – had hampered him in chasing the trophy he wanted most. Once, he won the Daytona 499 ½, cutting a tire going through the final two turns and losing the chance to win. Other times he had the dominant car only to be beaten by fuel strategy. Or he’d come runner-up in a battle to the finish line.
But that was all forgotten on Feb. 15, 1998, when Dale Earnhardt, once again dominant, led 107 of the race’s 200 laps to take his long-awaited victory in the third fastest 500 in history at that time.
The post-race scene was emotional as Earnhardt slowly rolled down pit lane, with every crew member from every team greeting him with high fives and slaps on his black No. 3 Chevrolet.
The streak had been broken and Dale Earnhardt finally got the trophy he always wanted.
Sadly, just three years later, again in the Daytona 500, Earnhardt was killed in a last lap crash in Turn 4 while attempting to block for his team cars of Michael Waltrip and his son Dale Jr., who went on to finish 1-2.
Kevin Kennedy is a guest writer to The Henry Ford.
Florida, 21st century, 2010s, 20th century, 1990s, racing, race car drivers, cars, by Kevin Kennedy
Remembering Lincoln
This statue was designed to reveal Lincoln’s “essential nobility” while the inscription above him was intended to reinforce national unity. THF121596
By the first decade of the 20th century, memories of the real Abraham Lincoln had faded. A new generation of Americans came of age who had only heard the stories, the myths, and the legends. It was this generation who transformed Lincoln the real man into Lincoln the hero.
During the early decades of the 20th century, America was becoming a complex place--an urban-industrial nation, a serious player on the world stage, and a place with an increasingly diversified population of foreign-born residents. Struggling to come to terms with the change and uncertainty of the era, people looked to Abraham Lincoln--the humble, imperfect, self-educated “common man”--for comfort and reassurance. Abraham Lincoln, better than any single individual, seemed to embody the democratic principles upon which the country had been founded. It was during this era that Abraham Lincoln replaced George Washington as America’s most venerated president.
Just about everyone could find something meaningful by invoking his image, his name, or his character.
The Lincoln Centennial
Postcards abounded as popular keepsakes of the Lincoln Centennial, including this German-imported embossed example. THF121598
On February 12, 1909, virtually the entire nation honored Abraham Lincoln on the 100th anniversary of his birth. In city after city, Americans put aside their regional differences and sought national unity by venerating Lincoln as a “man of the people.”
The national celebration was a grassroots effort--mainly the work of local governments, civic organizations, and print media. Even in the old Confederate states, Lincoln’s character was held up as a model of humility and generosity.
Sadly, Jim Crow laws in the South and practices in the North prevented African Americans from taking part in most of these observances. In their own communities, they honored the memory of Lincoln as the “Great Emancipator.”
The Lincoln Highway
Abraham Lincoln and symbols of national unity are pictured on the front of this 1915 travelogue. THF204498
In 1912, the few “good” roads that existed for automobile travel were dirt-covered--making them bumpy and dusty in dry weather and virtually impassable when it rained. To get anywhere, it was better to take a train than to drive.
Enter Carl Fisher, an automobile headlight entrepreneur who had the ambitious idea of creating a highway that would cross the continent from New York City to San Francisco. He turned to manufacturers of automobiles and automobile accessories for support and financial backing. His biggest advocate became Henry Joy, president of the Packard Motor Car Company.
It was Joy’s idea to name the road in honor of Abraham Lincoln. Joy was only a year old when Lincoln was assassinated but his father had filled him with stories of the martyred president. He felt that connecting the road with Lincoln would both increase both its patriotic appeal and enhance its symbolism as the road that unified the nation--a fitting parallel to Lincoln’s great achievement of preserving the union.
Abraham Lincoln and World War I

This World War I poster includes an excerpt of Lincoln’s Gettysburg Address. THF239921
During the First World War, Lincoln’s reputation extended beyond American shores to the international arena. For, who could more perfectly symbolize the international fight for freedom--the fight to make the world safe for democracy--than America’s own Abraham Lincoln? Although Lincoln’s tactics as Commander-in-Chief during the Civil War had been questioned during his own time, his policies, decisions, defense of war, and crackdown on obstructionists now seemed to exemplify visionary leadership.
Reviving Lincoln as a symbol of wisdom, courage, and sacrifice during World War I might have been propaganda but it worked its magic on the American public. Northerners and Southerners enlisted in droves and fought alongside each other in battle. African Americans’ loyalty to Lincoln inspired thousands to enlist and bravely serve their country--though largely in segregated units.
Lincoln Logs
This Lincoln Logs set dates from about 1960—the era of TV Westerns and the Davey Crockett craze. THF6627
Beloved by generations of young children, Lincoln Logs have been around since the 1920s. Oddly, their origin had nothing to do with Abraham Lincoln or log cabins. John Lloyd Wright, Lincoln Logs inventor and son of the famous American architect Frank Lloyd Wright, claimed that the idea for this sturdy, interlocking “log” playset came to him in Tokyo, Japan in 1916, while visiting the construction site of the hotel designed by his father. The Imperial Hotel, as it was named, was built upon a unique, earthquake-proof foundation of interlocking beams.
By the time Wright patented his invention in 1920, he was calling it a “Toy-Cabin” construction set. In 1924, it came on the market as “Lincoln Logs: America’s National Toy.” Further cementing the connection, a 1928 advertisement claimed that Lincoln Logs provided, “All the romance of the early days of Abraham Lincoln with all the thrill of Pioneer Life.” Lincoln Logs were an instant success--leading to larger and more elaborate play sets that included cowboys, pioneer towns, forts, horses, and livestock.
The Lincoln MemorialThe Greek temple-like design of the Lincoln Memorial symbolizes the democratic principles for which Lincoln stood. THF121594
During the 1909 Lincoln Centennial, Congress found itself in the embarrassing position of having no plans to honor Lincoln in the nation’s capital. So in 1911, a Lincoln Memorial Commission was created. The commissioners saw this Memorial as both a tribute to Lincoln and an important symbol of a reunified nation. They chose to avoid any literal references to Lincoln’s accomplishments as President as well as his role as the “Great Emancipator.” They felt that might offend people, especially Southerners. No, this expression of Lincoln must transcend all that to represent the man who defended democracy and saved the Union. It must idealize Lincoln’s memory and reveal his “essential nobility.”
After delays in the completion of the enormous statue, the Lincoln Memorial was finally dedicated in 1922. In keeping with federal policies on segregation, African American guests to the dedication were seated in a “colored section” off to the side, where they reported rude treatment by military attendants.
Henry Ford and Abraham LincolnIn this 1934 photograph, Henry Ford poses in front of the Logan County Courthouse with Lincoln portrayer Charles Roscoe Miles. THF121394
In his great admiration for Abraham Lincoln, Henry Ford was like many other Americans of his generation. Born two years before Lincoln was assassinated, he had grown up surrounded by Lincoln myths and stories. His Uncle Barney’s regiment--the Union Army’s famed 24th Michigan Volunteer Infantry--had even escorted President Lincoln’s casket from the Old State House in downtown Springfield, Illinois, to its final resting place in Oak Ridge Cemetery about two miles away.
As Henry grew from a youth to an enterprising automobile entrepreneur, Lincoln’s lessons were not lost on him. According to the stories, Lincoln’s success had been due to such character traits as honesty, temperance, industry, and pluck. Furthermore, Lincoln embodied the ideals of the “self-made man,” rising up from humble beginnings to make something of himself.
By the 1920s, a now-wealthy Henry Ford began to amass a collection to honor his hero--including the rocker that Lincoln had been sitting in at Ford’s Theatre the night he was assassinated. When an antique dealer friend told him of a neglected courthouse in Lincoln, Illinois, in which Lincoln had practiced law, Henry Ford knew that this was the key he had been searching for. It would become the centerpiece of an “exhibit” in his Early American Village (now Greenfield Village) depicting the move from slavery to emancipation. The building would also house his Lincoln collection, to serve as a teaching tool for “the application of the practical principles of justice and common sense so often exemplified by Abraham Lincoln in real life.” Ford’s workmen dismantled and reconstructed the courthouse in Greenfield Village in record time for its grand opening on October 21, 1929.
75 Years of Negro Progress ExpositionLincoln’s image looms large in this poster advertising the nine-day Negro Progress Exposition. THF61510
Abraham Lincoln remained a powerful source of inspiration to African Americans through the early 20th century, as they struggled to realize the promise of emancipation. The image of Lincoln as the “Great Emancipator” belonged particularly to them. Those who had experienced firsthand Lincoln’s gift of freedom from slavery considered him their savior and they passed down to younger generations the intensely personal love and reverence they felt for him.
Seventy-five years after Lincoln was assassinated, Detroit was host to a nine-day exposition celebrating both past achievements and “new horizons of advancement.” Each day of the Exposition offered a theme, including Business Day, Women’s Day, Race Relations Day, Youth and Athletic Day, and Patriotic Day. Joe Louis, World’s Heavyweight Champion, made an appearance and Dr. George Washington Carver’s laboratory was featured.
In reality, progress for African Americans had been and would continue to be slow. Most of the earlier dreams of freedom and racial equality had failed. Jim Crow laws and practices were very much in effect. Discrimination was widespread, in the North as well as the South. Race riots continued. It would be 15 more years before Rosa Parks would refuse to give up her seat on a bus, sparking the Civil Rights movement. Later Civil Rights leaders would, in fact, downplay Lincoln’s role in their plight--feeling that reinforcing his image as the “Great Emancipator” diminished their own struggles and African Americans’ own contributions.
Donna Braden is Curator of Public Life at The Henry Ford. This post originally ran as part of our Pic of the Month series.
20th century, presidents, by Donna R. Braden, Abraham Lincoln
The Tucker 48: “The Car You Have Been Waiting For”
The 1948 Tucker
The Tucker '48 automobile, brainchild of Preston Thomas Tucker and designed by renowned stylist Alex Tremulis, represents one of the most colorful attempts by an independent car maker to break into the high-volume car business. Ultimately, the Big Three would continue to dominate for the next forty years. Preston Tucker was one of the most recognized figures of the late 1940s, as controversial and enigmatic as his namesake automobile. His car was hailed as "the first completely new car in fifty years." Indeed, the advertising promised that it was "the car you have been waiting for." Yet many less complimentary critics saw the car as a fraud and a pipe dream. The Tucker's many innovations were and continue to be surrounded by controversy. Failing before it had a chance to succeed, it died amid bad press and financial scandal after only 51 units were assembled.
Much of the appeal of the Tucker automobile was the man behind it. Six feet tall and always well-dressed, Preston Tucker had an almost manic enthusiasm for the automobile. Born September 21, 1903, in Capac, Michigan, Preston Thomas Tucker spent his childhood around mechanics' garages and used car lots. He worked as an office boy at Cadillac, a policeman in Lincoln Park, and even worked for a time at Ford Motor Company. After attending Cass Technical School in Detroit, Tucker turned to salesmanship, first for Studebaker, then Stutz, Chrysler, and finally as regional manager for Pierce-Arrow.
As a salesman, Tucker crossed paths at the Indianapolis Motor Speedway with the great engine designer Harry A. Miller, and in 1935 they formed Miller-Tucker, Inc. Their first contract was to build race cars for Henry Ford. The company delivered ten Miller-Ford Indy race cars, but they proved inadequate for Ford and he pulled out of the project.
During World War II, automobile companies' operations were dedicated to the war effort. Denied new car models for four years, by the war's end Americans were eager for a new automobile, any new automobile. The time was right for Tucker to begin his dream. In 1946, he formed Tucker Corporation for the manufacture of automobiles.
Tucker Corporation employee badge. THF135737
He set his sights on the old Dodge plant in the Chicago suburb of Cicero, Illinois. Spanning over 475 acres, the plant built B-29 engines during World War II, and its main building, covering 93 acres, was at the time the world's largest under one roof. The War Assets Administration (WAA) leased Tucker the plant provided he could have $15 million dollars capital by March 1 of the following year. In July, Tucker moved in and used any available space to build his prototype while the WAA inventoried the plant and its equipment.
The fledgling company needed immediate money, and Tucker soon discovered that support from businessmen who could underwrite such a venture meant sacrificing some, if not all, control of his company. To Tucker, this was not an option, so he conceived of a clever alternative. He began selling dealer franchises and soon raised $6 million dollars to be held in escrow until his car was delivered. The franchises attracted the attention of the Securities and Exchange Commission (SEC), and in September of 1946 it began an investigation, the first of a series that would last for the next three years.
The agreements were rewritten to SEC satisfaction and the franchise sales proceeded. In October, Tucker began another proposal: a $20 million stock issue contingent upon a completed prototype and clearance by the SEC. That same month, Tucker met his first serious obstacle. Wilson Wyatt, head of the National Housing Agency, ordered the WAA to cancel Tucker's lease and turn the plant over to the Lustron Corporation to build prefabricated houses.
Tucker may have been an unfortunate pawn in a bureaucratic war between the housing agency and the WAA, but the battle continued until January of 1947. Franchise sales fell, stock issues were delayed, and Tucker's reputation was severely damaged. In the end, he kept his plant, but the episode made him some real enemies in Washington, including Michigan Senator Homer Ferguson. But Tucker did find some allies. The WAA extended Tucker's $15 million cash deadline to July 1 and Senator George Malone of Nevada began his own investigation of the SEC.
Meanwhile, Tucker still had a prototype to build. During Christmas 1946, he commissioned Alex Tremulis to design his car and ordered the prototype ready in 100 days. The time frame was unheard of, but necessary. Unable to obtain clay for a mock-up, engineers – many from the race car industry – began beating out sheet iron, a ridiculous way to build a car but a phenomenal achievement. The first car, completely hand-made, was affectionately dubbed the "Tin Goose."Preston Tucker unveils his car, June 19, 1947. THF135047
The Tucker '48 premiered June 19, 1947, in the Tucker plant before the press, dealers, distributors and brokers. Tucker later discarded many of the Tin Goose's features, such as 24-volt electrical system starters to turn over the massive 589-cubic-inch engine. For the premier, workers substituted two 12-volt truck batteries weighing over 150 pounds that caused the Tucker's suspension arms to snap. Speeches dragged on as workers behind the curtain tried feverishly to get the Tin Goose up and running. Finally, before the crowd of 5000, the curtains parted and the Tucker automobile rolled down the ramp from the stage and to its viewing area where it remained for the rest of the evening. Stock finally cleared for sale on July 15.
By the spring of 1948, Tucker had a pilot production line set up but his stock issue had been $5 million short and he again needed immediate money. He began a pre-purchase plan for Tucker automobile accessories such as radios and seat covers. Although he raised $1 million, advanced payment on accessories to a car not yet in production was the final straw for the SEC. On May 28, 1948, the SEC and the Justice Department launched a full-scale investigation. Investigators swarmed the plant and Tucker was forced to stop production and lay off 1,600 workers. Receivership and bankruptcy suits piled up, creditors bolted, and stock plunged.A Tucker stock certificate for 100 shares, dated May 3, 1948. THF208633
The SEC's case had to show that the Tucker car could not be built, or – if built – would not perform as advertised. But Tucker was building cars. Seven Tuckers performed beautifully at speed trials in Indianapolis that November, consistently making 90 mph lap speed. However, after Thanksgiving, a skeletal crew of workers assembled the last cars that the company would ever produce. In January 1949, the plant closed and the company was put under trusteeship.
"Gigantic Tucker Fraud Charged in SEC Report" ran the Detroit News headline in March. The article related an SEC report recommending conspiracy and fraud charges against Preston Tucker. Incensed, Tucker demanded to know how the newspaper had seen the report even before him. SEC Commissioner John McDonald later admitted he delivered the report to the paper in direct violation of the law. Feeling tried and convicted by the press, Tucker wrote an open letter to many newspapers around the country.
On June 10, Tucker and seven of his associates faced a Grand Jury indictment on 31 counts – 25 for mail fraud, 5 for SEC regulation violation, and one on conspiracy to defraud. The trial opened on October 5, 1949, and from the beginning the prosecution based its entire case on the "Tin Goose" prototype. It refused to recognize the 50 production cars and called witness after witness who, under cross-examination, ended up hurting the government's case. In the end, Tucker's defense team merely stated that the government had failed to prove any offense so there was nothing to defend.
On January 22, 1950, the jury found the defendants innocent of any attempt to defraud, but the verdict was a small triumph. The company was already lost. The remaining assets, including the Tucker automobiles, were sold for 18 cents on the dollar. Seeking some recompense, Preston Tucker filed a series of civil suits against news organizations that he believed had defamed him in the months leading up to his trial. His targets included the Detroit News, which he hit with a $3 million libel suit in March 1950.
In preparation for its defense, the Evening News Association – publisher of the Detroit News – acquired Tucker serial number 1016 for examination. But the suit never reached the courtroom. Preston Tucker was diagnosed with lung cancer and died December 26, 1956. The Evening News Association subsequently presented car 1016 to The Henry Ford, where it remains today.
Illinois, Michigan, 20th century, 1940s, manufacturing, entrepreneurship, cars
Segregated Travel and the Uncommon Courage of Rosa Parks
On December 1, 1955, Rosa Parks, a soft-spoken African American seamstress, was arrested for refusing to give up her seat to a white man on a bus in Montgomery, Alabama. This led to a city-wide bus boycott by the African American community that was so successful many consider Rosa Parks’ act to be the event that sparked the Civil Rights movement.
It’s a powerful story: one person’s simple act of courage can change the world. Today it’s difficult to imagine the real risks that Rosa Parks faced and the tremendous amount of courage she possessed in refusing to give up her seat that day. To get a better sense of this, we must explore the nature of segregated travel in the Jim Crow South.
Separate and Unequal
Jim Crow laws -- first enacted in the 1880s by angry and resentful Southern whites against freed African Americans -- separated Blacks from whites in all aspects of daily life. Favoring whites and repressing Blacks, these became an institutionalized form of inequality.
Jim Crow was a character created for a minstrel-show act during the 1830s, the date of this sheet music. The act -- featuring a white actor wearing Black makeup -- was meant to demean and make fun of African Americans. THF98689
In the Plessy v. Ferguson case of 1896, the U.S. Supreme Court ruled that states had the legal power to require segregation between Blacks and whites. Jim Crow laws - now legally enforceable - spread across the South virtually anywhere that the two races might come in contact. Many of these practices lasted into the 1960s, until outlawed by the 1964 Civil Rights Act.Through separate (and inferior) public facilities like building entrances, elevators, cashier windows, and drinking fountains, African Americans were reminded everywhere of their second-class status. THF13419 and THF13421
Travel in the segregated South was particularly humiliating for African Americans, beginning with railroads back in the 19th century. Traveling in or between southern states by railway, African Americans of all economic classes were generally relegated to primitive, uncomfortable "Jim Crow cars." Located just behind the locomotive, these were also the most dangerous cars should a collision or boiler explosion occur. Any Black railway passenger who complained or refused to comply with the rules could be forcibly removed from the train, beaten, or even killed. Conductors in some states were given policing power to enforce the rules or they could summon local police at station stops to back them up.Southern states established segregated railroad station facilities for Blacks, with separate (and often inferior) ticket agent windows and restrooms, and often lacking the eating facilities available to whites. This sign was installed in a Louisville & Nashville Railroad station. THF93445
The coming of affordable automobiles seemed to provide southern Blacks with a way to get around the indignities of long-distance rail travel. However, as soon as Black motorists stopped along the road, Jim Crow laws returned in force. Service station and roadside restrooms were usually closed to African Americans, so they often resorted to stashing buckets or portable toilets in their trunks. Diners and restaurants regularly turned away Black customers, who took to bringing food along with them. Roadside motels often refused to admit Blacks, so they had to depend on the hospitality of their own people or chance the discovery of a "Negro" rooming house.
To avoid Jim Crows laws while travelling in the South (and unwritten Jim Crow practices followed in the North), Black motorists created their own tourist infrastructure, with specially published guides steering them to safe accommodations. This is the 1949 edition of "The Negro Motorist Green Book," produced by postal employee Victor H. Green, of Harlem, New York, from 1936 until the passage of the Civil Rights Act in 1964. THF77183
Physically separating Blacks and whites was most difficult on city transit systems. By 1905, every southern state had outlawed Blacks from sitting next to whites on trolleys and streetcars, while individual conductors usually ordered black patrons to move from this or that seat. Middle-class Blacks were particularly indignant about these laws and organized numerous long-forgotten boycotts and protests. But, like railroad conductors before them, streetcar conductors were given policing power - and even weapons - to enforce the laws. Any Blacks who challenged the rules of behavior were dealt with swiftly and harshly.
As buses replaced trolleys and streetcars on city streets, Jim Crow laws continued. Each state and city had different requirements and customs to signal how Blacks and whites were to be separated on the buses. But, as with earlier modes of transportation, individual drivers had great latitude in determining where people sat and the power to enforce their decisions.
By the 1950s, as many as 40,000 African Americans regularly rode the city buses in Rosa Parks’ home town of Montgomery, Alabama (compared with about 12,000 whites). Officially, 10 seats in the front of each bus were reserved for whites. These spaces were reserved no matter what. Often this meant Black riders were jammed in the aisle, standing over empty seats. If the white section filled up and more white riders came in, an entire row of Black passengers had to get up and move back. Bus drivers could demand more seats for whites at any time and in any number. Furthermore, drivers often forced African American riders, once they had paid their fare, to get off the bus and re-enter through the back door-sometimes driving away without them. (Rosa Parks had actually experienced this.) Those who didn’t comply with these rules could be not only verbally abused but also slapped, knocked on the floor, pushed out the door, beaten, or even killed (which did occur in a few little-publicized cases).
A Courageous Act
As stories of abusive drivers and humiliating incidents continued to spread, anger in the black community grew. However, most of the time, the indignities went unchallenged. Expecting African Americans to resist these long-established laws and traditions meant asking them to risk great harm and to summon an extraordinary amount of personal courage.
By 1955, inspired by attempts in other cities, Black community leaders in Montgomery explored the idea of a city-wide bus boycott - an organized refusal to use the buses. But they would need the united support of the city's African American bus riders, a notion that was unprecedented, untested, and likely to fail given past experience. And, after some fits and starts in trying to find an appropriate test case, they realized that a successful boycott would require the determined action of someone who possessed a flawless character and reputation and, at the same time, could ignite the action of an entire community.
That person, it turned out, was Rosa Parks. Her action on December 1, 1955, was unplanned and spontaneous, although her life experiences had undoubtedly prepared her for that moment. She was not the first African American to challenge the segregation laws of the Montgomery city bus system. But her sterling reputation, her quiet strength, and her moral fortitude caused her act to successfully ignite action in others.
This Montgomery city bus, acquired by The Henry Ford in 2001, is the actual bus on which Rosa Parks refused to give up her seat back in 1955. It now resides in Henry Ford Museum of American Innovation's With Liberty & Justice For All exhibition. THF134576
Sparking a Movement
Rosa Parks’ arrest for defying the Jim Crow law of segregation on Montgomery buses led to an immediate city-wide bus boycott, during which the Black community shared rides, walked, or worked out carpools-despite burnings, bombings, gunshots, and arrests. The Montgomery bus boycott lasted more than one year - 381 days to be exact -until the U.S. Supreme Court finally declared segregation on Alabama buses to be unconstitutional.
Rosa Parks' simple, courageous act gave African Americans everywhere a new sense of pride and purpose, and inspired non-violent protests in other cities. Because of this, many consider her singular act of protest on the bus to be the event that sparked the Civil Rights movement.
Unfortunately, the impact of her act took its toll on Rosa Parks herself. She lost her job, her marriage became strained, her quiet life was gone, and she received threatening phone calls and letters. In 1957, she left Montgomery, moving to Detroit and eventually working for Congressman John Conyers.
How did Rosa Parks summon the courage to defy decades of established rules and traditions about segregated travel? A few months after her arrest, she explained it like this:
The time had just come when I had been pushed as far as I could stand to be pushed, I suppose. I had decided that I would have to know, once and for all, what rights I had as a human being, and a citizen, even in Montgomery, Alabama.
Rosa Parks was not a civic, political, or religious leader. She was just an ordinary person. And she well knew the risks of her actions. But, through her example, she showed others what was possible. Her uncommon courage shines through as an inspiration to us today.
Donna Braden is Curator of Public Life at The Henry Ford. This post originally ran as part of our Pic of the Month series.
Additional Readings:
- With Liberty and Justice for All
- Rosa Parks Bus
- "Colored" Drinking Fountain, 1954
- Museum Icons: The Rosa Parks Bus
Alabama, 1950s, 20th century, women's history, travel, Rosa Parks, by Donna R. Braden, African American history
Charlie Sanders: Detroit Lions Icon

Ring received by Charlie Sanders when he was enshrined at the Pro Football Hall of Fame. THF165545
The Henry Ford has in its collection this commemorative bust and ring that had once been owned and cherished by Charlie Sanders, Detroit Lions tight end. He had received these items when he was inducted into the Pro Football Hall of Fame on August 4, 2007, along with five other players.
The Pro Football Hall of Fame was created in Canton, Ohio, in 1963, to commemorate the game and players of professional football. As of 2017, 310 players are enshrined here, elected by a 46-person committee that is mostly made up of members of the media. An Enshrinement Ceremony is held annually in August. Thousands attend this ceremony and millions more watch and listen as the nationally televised event unfolds.
Sanders is one of 19 Lions enshrined in the Pro Football Hall of Fame. Seven of the 19 are African American, including Lem Barney, Barry Sanders, and Dick “Night Train” Lane.
Charlie Alvin Sanders (1946-2015) was born in rural Richlands, North Carolina, where his aunt raised him after the death of his mother when he was only two years old. At age 8, after his father got out of the military, the family moved to Greensboro—a hotbed of racial tension, most famously the Greensboro lunch counter sit-ins of 1960.
He graduated from James B. Dudley High School (Greensboro’s first all-black public school, established in 1929). There he starred in football, baseball, and basketball. His dislike of Southern racial attitudes discouraged him from attending North Carolina’s Wake Forest University; he decided instead to play football at the University of Minnesota.
The Detroit Lions chose him in the third round of the 1968 NFL Draft. Initially, he wasn’t sure about playing for Detroit after witnessing the civil unrest in that city in 1967, reminding him of the racial tensions in the South when he was growing up. He almost went to Toronto to play hockey, but the Lions offered him a contract he decided to accept.
Sanders has been considered the finest tight end in Detroit Lions history. He played for the Lions from 1968 to 1977, totaling 336 career receptions (a Lions record that would hold for 20 seasons) for 4,817 yards and 31 touchdowns. He was also known as a superior blocker.
The tight end was a unique offensive position that, depending upon the coach’s strategy, can assist with blocking for the running back or quarterback as well as receive passes. Greater use of the tight end as a receiver started in the 1960s. Sanders proved to be the Lions’ “secret weapon” in the passing game during a period when the right end was primarily a blocker. He was one of the first tight ends who brought experience in both college football and basketball, and he had great leaping ability, big hands, strength, speed and elusiveness—traits not common for tight ends of his era. Hall of Fame Cornerback Lem Barney claimed, “He made some acrobatic catches. I’m telling you, one-legged, one arm in the air, floating through the air almost like a Superman. If you threw it to him he was going to find a way to catch it.”
Sanders grew up in an era that marked the transition between legally upheld segregation in the South and increasingly prominent roles of African Americans in all aspects of sports—on the playing field, in media, and as decision-makers in coaching and management. He came of age at a time when the black athlete in Detroit aspired to a more activist role in social and business matters. He spent much time in the company of Lions teammates Lem Barney and Mel Farr and Pistons star Dave Bing. Referring to themselves as “The Boardroom,” they frequently conducted meetings in which they discussed the importance of black athletes being defined by more than simply their on-field exploits.
Sanders’ look defined African American players of the 1970s. As writer Drew Sharp remarked, “He wore the huge Afro. His helmet couldn’t cover it all. It looked cool. It looked defiant. And, quite frankly, it was the only motive for any kids in my northwest Detroit neighborhood to buy a Lions helmet at that time because they wanted their Afros sticking out from the back.” He also sported a heavy Fu Manchu mustache at the time.
Bust received by Charlie Sanders when he was enshrined at the Pro Football Hall of Fame. THF165545
During his 10 years playing for the Lions, he was chosen seven times for the Pro Bowl (NFL’s All-Star game) from 1968 to 1971 and 1974 to 1976—more than any other Hall of Fame Tight End. He was also chosen for NFL’s All-Pro team in 1970 and 1971 (made up of players voted the best in their position during those two years) and for the NFL’s 1970s All-Decade Team. In 2008, he was chosen as a member of the Lions’ 75th Anniversary All-Time Team.
During an exhibition game in 1976, Sanders injured his right knee, ending his career. After retirement, Sanders served as a color analyst for Lions radio broadcasts (1983-1988), worked with the team as an assistant coach in charge of wide receivers (1989-1996 – mentoring players who would themselves go on to earn a place in the Lions’ record book), returned to radio broadcasting in 1997, then joined the Lions’ front office as a scout. He became the team’s assistant director of pro personnel in 2000, holding that role until his death on July 2, 2015.
Sanders had also worked in the team’s community relations department and did much charitable work, serving as a spokesman for the United Way and The March of Dimes. He created The Charlie Sanders Foundation in 2007, providing scholarships for high school students in Michigan and North Carolina, and began the “Have a Heart Save a Life” program within the foundation.
Sanders spent 43 years with the Detroit Lions over parts of five decades, the longest tenure of anyone outside the Ford family. Sports blogger “Big Al” Beaton wrote about him, “…as a kid growing up in the 70’s, my favorite Lion was Charlie Sanders….We all wanted to emulate Charlie Sanders. In my mind Sanders was the best tight end I’ve ever seen play.”
Donna R. Braden is Curator of Public Life at The Henry Ford.
21st century, 20th century, sports, Michigan, football, Detroit, by Donna R. Braden, African American history
Henry Ford Museum of American Innovation: One of the World's Coolest Museums
A special section of The New York Times this month compiled a list of the 10 coolest museums in the world. With shout-outs to the Lego House in Denmark and the International Spy Museum in Washington, D.C., we were excited and honored to see Henry Ford Museum of American Innovation kick off the list.
Visitors to the museum have long known what makes it such a cool destination, as The New York Times pointed out – we're "chock-full of inventions, machines and pieces of Americana to explore, including a 1952 Wienermobile."
But what else makes our museum so cool? Take a look at just a few of the well-known artifacts, exhibits, and experiences that inspire our younger visitors every day and challenge them to think differently.
Walk Around the Set of The Henry Ford's Innovation Nation
Henry Ford Museum of American Innovation, along with Greenfield Village and the Ford Rouge Factory Tour, is the home to Emmy Award-winning The Henry Ford's Innovation Nation with host Mo Rocca on CBS. Every Saturday morning our correspondents showcase present-day change makers from all over the world who are creating solutions to real needs.
The Rosa Parks Bus
Inside this bus on December 1, 1955, Rosa Parks, a soft-spoken African-American seamstress, refused to give up her seat to a white man, breaking existing segregation laws. Today you can step inside the bus yourself and take a seat as you immerse yourself in the courage of Rosa Parks.
Driving America
Driving America is an opportunity to look at America’s favorite mode of transportation in a different way. Stand back in awe as you explore some of the earliest automobiles to take to America's roads, and then immerse yourself in our interactive exhibits to dive deep into our digital collections.
Build a Model T
Do you think you could build a Model T just like Henry Ford? Pick up a wrench and see if you could build a quality product in 2018.
Dymaxion House
Enter Buckminster Fuller's circular aluminum dwelling, and sample a suburbia never realized. To some people Dymaxion is a giant Hershey’s Kiss. Others sense a kinship with the Airstream travel trailer. Painstakingly restored, it’s the only remaining prototype in the world.
Mathematica
Math can be playful, thanks to the ideas of designers Ray and Charles Eames. Mathematica: A World of Numbers and Beyond connects math to the world around us all.
Steer the Allegheny
What does it look like from the conductor's perspective on the Allegheny, one of the largest steam locomotives ever built? Step up to seat and see for yourself.
Maker Faire Detroit
Which event is a wild two-day spectacle of maker inventions and creations at the home of American innovation? Maker Faire Detroit, housed inside and outside of Henry Ford Museum of American Innovation.
Who else made The New York Times list? Take a look.
The 10 Coolest Museums in the World
- Henry Ford Museum of American Innovation, Dearborn, Mich.
- Exploratorium, San Francisco, Calif.
- International Spy Museum, Washington, D.C.
- The Children's Museum of Indianapolis
- The Horniman Museum and Gardens, London
- Deutsches Museum, Munich
- Museo Subacuatico De Arte, Cancun, Mexico
- The Metropolitan Museum of Art, New York
- The Mutter Museum, Philadelphia
- Lego House, Billund, Denmark
Losing Weight, 1972-Style

Jar of Weight Watchers “Sweet’ner,” 1972. THF170107
Many diet plans have come and gone. But, through its innovative approach and changing strategies that attempt to keep up with the times, the Weight Watchers program has endured for more than 50 years. Recently, we came across this rather mysterious jar of Weight Watchers sugar substitute from 1972. This led us to unearth the intriguing origins and changing strategies of the Weight Watchers program as well as the ongoing controversies about non-caloric sweeteners.
Weight Watchers was founded in 1963, by Jean Nidetch, an overweight, 40-year-old homemaker living in Queens, New York. Constantly struggling with dieting but never able to keep off her weight, she called up a few friends one day to come over and share their weight loss struggles. Within a short time, these meetings became so popular that she began to arrange support group meetings and realized that by sharing their stories and supporting each other, people were starting to change their eating habits. Al Lippert, a merchandise manager who lost 40 pounds through these weekly meetings, began to give Nidetch advice on how to organize and expand her activities and soon a four-person partnership was formed among Nidetch and her husband, Marty, and Al and Felice Lippert. In May 1963, Weight Watchers was incorporated and opened for business in Queens, New York.
This jar of “Sweet’ner” mostly contained saccharin. The 1972 Weight Watchers program did not permit the consumption of sugar (except in “legal” recipes) and, instead, promoted the use of its artificial sweetener in all recipes, dishes, and beverages. The promise of this simple-to-use, calorie-free product helped bring new members into the program. At the same time, Weight Watchers introduced a new line of artificially sweetened foods and sodas.
Booklet with “calorie saving recipes” using Sucaryl (cyclamate), 1955. THF286634
Synthetic sweeteners have always seemed like miracle foods. The promise of a calorie-free treat or drink has had a stronger pull than the health and safety risks that might accompany them (such as causing cancer or possibly actually encouraging weight gain). This is why it seems that, as soon as one sweetener is declared dangerous, the next big sweetener is just around the corner. Saccharin, accidently discovered in 1897 by a Johns Hopkins University researcher, was the first widely used artificial sweetener. But some thought it to be dangerous and toxic. The introduction of a sweetener called cyclamate, discovered 1937, replaced it in popularity and it coincided with the diet soda boom of the 1950s and 1960s. But the use of cyclamates came to a halt when it was banned by the FDA in 1969, as it was found to cause cancer in rats. Saccharin, by then popular in Sweet ‘n’ Low, was banned in 1981 for its cancer-causing risks but it was unbanned in 2010 in more than 100 countries, including the United States. Meanwhile, other non-caloric sweeteners became popular, including Aspartame (used in NutraSweet and Equal) and Sucralose (used in Splenda). Each of these came with health and safety risks.
Despite competition, food fads, and uneven business expansion efforts, Weight Watchers has maintained its dominance in the weight loss business and, through continual refinement and addressing consumer needs, remains as popular as ever.
Donna R. Braden is Curator of Public Life at The Henry Ford.
20th century, 1970s, home life, healthcare, food, by Donna R. Braden
Searching for the Most Innovative Teachers
The 2017 Teacher Innovator Award winners. From Left to Right: Sean McCarroll, Joseph Boggs, Dawn Burton, Kathy Boisvert, Spencer Kiper, Wanda Small, Jon Paddock, Denise Scribner, Steven Lamb, Lisa Weis.
For three years now, The Henry Ford as had the privilege of honoring a select group of educators who demonstrated the ability to teach their subjects in innovative ways, inspiring their students to think creatively. These educators inspire their students to challenge the rules and take risks, who demonstrate how to be collaborative and empathetic, and teach the value of staying curious and learning from failure.
Now, The Henry Ford and Litton Entertainment are proud to sponsor a fourth year of Teacher Innovator Awards so that another crop of educators can be honored. Just as The Henry Ford’s Innovation Nation television show seeks out the stories of forward-looking visionaries and innovators each week, we are looking for teachers who showcase an original and creative approach to teaching, inspire innovation in their students, exhibit resourcefulness, engage students, and are making a positive impact on not only their classroom but their community, colleagues, administrators, school, and/or district.
Twenty teachers in total will receive prizes, with the top 10 grand prize winners receiving a week-long “Innovation Immersion Experience” at The Henry Ford in Dearborn, Michigan. Winners will be announced in June 2018.
Nominate yourself or a teacher you know by completing the online submission form (click on the “nominate” button). Tell us what innovation means to you and show us and let your students tell us what you have meant to them. Be sure to include supporting materials that show an innovative teaching methodology, curriculum, and/or model in action. All entries must be submitted by the February 28, 2018 deadline.
Please be sure to read our official rules carefully before nominating. For more details about the awards or the television show please go here.
We look forward to learning how teachers across the country are innovating in their classrooms.
Frederick Rubin is Learning and Engagement Team Coordinator at The Henry Ford
innovation learning, by Frederick Rubin, education, Teacher Innovator Awards, teachers and teaching
Report from the 2018 North American International Auto Show

Hot Hatch Heaven! Hyundai’s 275-horsepower Veloster N, one of several new models unveiled at this year’s North American International Auto Show.
Detroit is the capital of the global automotive industry once more as the 2018 North American International Auto Show arrives at Cobo Center. Carmakers from around the world have come to share peeks at their 2019 model lines, and hint at new technologies that may be coming in the years ahead. As usual, the exhibits range from exciting, to informative to downright unreal.This is exactly what it looks like: a 1979 Mercedes-Benz G-Class frozen in amber.
Mercedes-Benz takes the cake for most unusual display. The German automaker unveiled a new version of its venerable G-Class SUV, in continuous production since 1979. To emphasize its endurance, Mercedes encased a vintage G-Class in a giant block of amber. (Think dino-DNA mosquitoes in Jurassic Park.) The block is located outside, along Washington Boulevard, rather than in the Mercedes-Benz booth. But don’t miss that either – you can see a 2019 G-Class splattered with faux mud, and the G-Class driven to victory by Jacky Ickx and Claude Brasseur in the 1983 Paris-Dakar Rally.
The Chevrolet Silverado – now lighter thanks to a blend of steel and aluminum body panels.
With gas prices down and the economy up, Americans have reignited their romance with pickup trucks. Chevrolet and Dodge both revealed new full-sized models, while Ford trumpeted the return of its mid-size Ranger. The 2019 Chevy Silverado rolled out under the headline “mixed materials.” In response to the Ford F-150’s aluminum bed (premiered at 2014’s NAIAS) and fuel efficiency targets, the bowtie brand is now building Silverado bodies with a mix of steel and aluminum components, shedding some 450 pounds from the truck’s overall weight. Chevy, celebrating a century in the truck business this year, is quick to point out that Silverado’s bed remains an all-steel affair. (Silverado TV commercials have been cutting on the F-150’s aluminum bed for some time now.)
Eyeing the American market, China’s GAC Motor makes a splash with its Enverge concept car.
China is a bigger factor in the American auto industry each year. Buick’s Envision crossover is already made in China, and Ford will shift production of its compact Focus there next year. It’s only a matter of time before a Chinese automaker starts marketing cars in the United States. GAC Motor hopes to be the first, announcing plans to sell vehicles stateside in 2019. (Yes, Chinese-owned Volvo is already selling cars here, but it first came to the U.S. in 1955 in its original Swedish guise.) It could be a tough sell – U.S. automakers and politicians aren’t too pleased with the steep tariffs imposed on American cars sent to China. In the meantime, GAC tempts NAIAS visitors with its Enverge concept SUV. The all-electric Enverge is said to have a range of 370 miles on a single charge – and can be recharged for a range of 240 miles in a mere 10 minutes.
Detective Frank Bullitt’s 1968 Ford Mustang, among Hollywood’s most iconic cars.
Ironically, one of the most talked-about cars at NAIAS is 50 years old. Ford Motor Company tracked down one of two Highland Green Mustangs driven by Steve McQueen in the 1968 thriller Bullitt. As any gearhead knows, the movie’s epic 11-minute chase scene, in which McQueen and his Mustang go toe-to-toe with a couple of baddies in a black 1968 Dodge Charger, is considered one of Hollywood’s all-time greatest car chases – even half a century later. Its lasting appeal is a credit to McQueen’s skill (both as an actor and a driver – he did some of the chase driving himself), the “you are there” feel of the in-car camerawork, and – obviously – the total absence of CGI. Those are real cars trading real paint.
The current owner’s parents bought the Mustang through a 1974 classified ad in Road & Track magazine. For years they used one of pop culture’s most important automobiles as their daily driver! With the movie’s 50th anniversary this year, the owner decided it was time to bring the car back into the spotlight. Ford agreed and, in addition to the movie car, its booth also features the limited edition 2019 Bullitt Mustang, a tribute car that hits dealer lots this summer.
Digital license plates may one day eliminate sticker tabs – or be remotely updated to alert police of a stolen vehicle.
The youngest, hungriest companies at NAIAS are on Cobo Center’s lower level. More than 50 start-ups, along with colleges and government agencies, are in Detroit for the second annual AutoMobili-D, the showcase for fresh ideas and innovative technologies. Reviver Auto hopes to revolutionize an accessory that hasn’t changed in more than a century: the license plate. The California company proposes swapping the tried and true stamped metal plate for a digital screen. The new device is more visible in low light and poor weather, and resistant to the corrosion that plagues metal plates. In lieu of adhesive registration tabs, your digital plate could be renewed remotely each year by the DMV. Plates could also broadcast Amber Alerts to other drivers, or be updated by authorities if you report your car as stolen. Some will argue that current license plates are fine – as functional and intuitive as need be. But based on the number of randomly-placed renewal tabs I see out there, I’m not so sure there isn’t room for improvement.
Matt Anderson is Curator of Transportation at The Henry Ford.
21st century, 2010s, technology, NAIAS, movies, Michigan, Detroit, cars, car shows, by Matt Anderson