Faygo Sign, circa 1950. THF 104923

Brightly-colored outdoor signs, mounted on poles or directly onto the walls of buildings, were intended to capture the attention of passersby. These metal signs, ranging from the 1920s through the 1960s, advertised products and roadside establishments through their clever combination of eye-catching colors, images, lettering, and contrast.

Explore some of the signs from The Henry Ford's collection, similar to those showcased in A Type of Learning, in this expert set.

communication, advertising