William Clay Ford, who passed away on March 9, 2014, is remembered for his generous philanthropy, his dedication to the city of Detroit, and his long-time ownership of the Detroit Lions. They are important legacies that will continue to benefit and inspire for years to come. Automotive industry leaders, historians and enthusiasts point to another of Mr. Ford’s lasting contributions: the 1956 Continental Mark II.

While his brothers Henry II and Benson – especially Henry II – made their marks in Ford Motor Company’s business offices, William Clay Ford inherited his father Edsel Ford’s passion for automotive styling, as well as his consummate good taste. Fittingly, the younger Ford’s most important automobile project was a revival of Edsel’s much-admired Lincoln Continental of 1939 to 1948. The revival car, built and sold under a separate Continental Division, not only measured up to the original Continental’s legend, but became a classic in its own right.

At just thirty years of age, William Clay Ford headed a team of stylists and engineers who worked around the clock to design a car of rare style and luxury. The resulting Continental Mark II, with its clean lines and understated trim, stood in stark contrast with the chrome confections typical of the 1950s. Build quality was of the highest order. Suppliers’ parts were checked and re-checked, and factory components were tested and re-tested. Each car was essentially hand-built, and workers were encouraged to report even the slightest defect so that problems could be corrected before a car ever left the factory.

Power came from a 368-cubic inch Lincoln V-8 capable of 300 horsepower. The car was appointed with every available convenience. Automatic transmission, power steering, power brakes and power windows were all standard equipment. Air conditioning was the only optional extra. Quality and luxury, of course, came at a cost. The Continental Mark II debuted with a price tag of $10,000 – more than twice the cost of a conventional Lincoln. The car quickly became a status symbol among business and entertainment elites. Frank Sinatra and Elizabeth Taylor were proud owners, as was Elvis Presley – despite his penchant for Cadillacs.

Ford Motor Company never intended the Mark II to be a mainstream success. Instead, it was a “halo car” that sprinkled a touch of status over the automaker’s entire line. Even with that imposing price tag, Ford undoubtedly lost money on each Mark II it sold. But the company was willing to take the loss in return for the prestige and publicity the car generated. That mindset changed swiftly when Ford became a publicly-traded company in 1956. The limited-market Continental Mark II was no longer sustainable, and production ceased after just 3,000 cars over two model years.

Today the Continental Mark II is regarded as one of the most elegant American automobiles ever built. Some 1,500 examples survive, and bidding is intense whenever one comes up for auction. Mark II owners and fans keep the car’s spirit alive through clubs and car shows, and car magazines regularly include it in their “best ever” lists. It’s an enduring testament to William Clay Ford’s contributions to the automobile industry.


Matt Anderson is Curator of Transportation at The Henry Ford.

Michigan, 20th century, 1950s, William Clay Ford, luxury cars, Ford Motor Company, Ford family, engineering, design, cars, by Matt Anderson

It lasted only nine years, from 1953 to 1961. Yet, many long-time Dearborn residents remember the Ford Rotunda’s Christmas Fantasy with nostalgia and a fierce sense of pride. After all, this great extravaganza of all things Christmas was staged in their own community by the company that Henry Ford—their favorite hometown-boy-made-good—had founded.

What was the Christmas Fantasy and why was it so memorable? The story starts back in 1934, at the Century of Progress Exposition in Chicago.

 

 

Rotunda Origins

When Henry Ford decided that his company needed to have a showy building at the 1934 Century of Progress Exposition, he turned to Albert Kahn, his favorite architect. Kahn had designed Ford’s Highland Park Plant, Rouge Plant, and the classically-styled Dearborn Inn. But, for this exposition building, Kahn broke completely from traditional architectural styles and designed an imposing cylindrical structure that simulated a graduated cluster of internally-meshed gears.

By the time the Century of Progress Exposition closed its doors in 1934, Henry Ford decided that the central gear-shaped structure would be perfect for displaying industrial exhibits back home in Dearborn. He intended to re-erect the structure in Greenfield Village, but his son Edsel persuaded him that it would serve a far better purpose as a visitor center and starting point for the company’s popular Rouge Plant tours. The newly named Ford Rotunda found a suitable home near the Rouge Plant, across from the Ford Administration Building on Schaefer Road.

In 1953, as part of its 50th anniversary celebration, Ford Motor Company executives decided to give the Rotunda and its exhibits a complete renovation. The new industrial exhibits and changing car displays were popular. But its biggest draw became the annual Christmas Fantasy.

A Walk through the Christmas Fantasy

Just inside the entrance to the Rotunda, the holiday mood was immediately set by an enormous live Christmas tree. This 35-foot-tall tree glistened with thousands of colored electric lights.

Stretching along one wall was the display of more than 2,000 dolls, dressed by members of the Ford Girls’ Club. These would later be distributed by the Goodfellows to underprivileged children.

 

 

 

 

The Rotunda’s Christmas Fantasy became perhaps best known for its elaborate animated scenes. These were created by Silvestri Art Manufacturing Company of Chicago, who specialized in department store window displays. Santa’s Workshop—an early and ongoing display—featured a group of tiny elves working along a moving toy assembly line.

 

 

Over the years, these scenes became ever-more numerous and elaborate. Life-size storybook figures like Hansel and Gretel, Robin Hood, Wee Willie Winkie, and Humpty Dumpty pivoted back and forth in atmospheric Christmas and winter settings. In 1957, two animated scenes were added to the doll display: a Beauty Shop, where two beauty-operator elves “glamorized” a pair of dolls and a Dress Salon in which mechanical elves operated a sewing machine and iron. More displays were added in 1958. In the Pixie Candy Kitchen, animated workers turned out large chocolate-covered delicacies. A Bake Shop featured animated bakers kneading dough, trimming pies, mixing cakes, and baking bread and cookies. An animated fiddler and banjo player accompanied a group of square-dancing elves in a barn dance scene. In 1960, jungle animals in cages with peppermint-stick bars joined the other animated scene

 

 

An “outstanding new attraction” in 1958 was the 15,000-piece miniature animated circus, created as a hobby over a 16-year period by John Zweifel, from Evanston, Illinois. This hand-carved circus came complete with performing animals, a circus train, sideshow attractions, carnival barkers, and bareback riders. Larger-size animated circus animals and a clown band provided the backdrop for this popular attraction.

In the Rotunda’s walled-off inner court, the mood became more reverent. At the entrance to this court, visitors passed through a cathedral façade, with carillon music ringing from 40-foot spires. Inside the court was a Nativity scene with life-size figures. During an era in which stores and other businesses were closed on Sundays, this scene was considered “so beautifully and reverently executed” that the Detroit Council of Churches allowed Ford Motor Company to keep the Christmas Fantasy open on Sundays during the Christmas season. An organ set alongside the Nativity scene provided Christmas music while Detroit-area choral groups gave concerts here periodically.

 

 

Of course, visiting Santa was a highly anticipated activity for children at the Rotunda. Santa awaited each eager child high up inside a colorful multi-story castle, accessible by a curved ramp.

 

 

 

 

Finally, a visit to the Christmas Fantasy was not complete without a viewing of Christmas cartoons in the Rotunda’s newly renovated auditorium and a stop to see Santa’s live reindeer.

 

 

Up in Flames

Tragically, the Ford Rotunda burned down on November 9, 1962, when a waterproofing sealant of hot tar accidentally caught the roof on fire. The intense heat caused the building to collapse and burn to the ground in less than an hour. Fortunately, a wing housing the Ford Motor Company Archives survived.

 

 

Most of the already-installed Christmas Fantasy became a charred ruin. The doll display and miniature circus had not arrived yet. To help local residents come to terms with this tragic loss, Ford Motor Company invited the public to a tree-lighting ceremony that year in front of its Central Office Building on Michigan Avenue (now Ford World Headquarters). A Press Release for the event announced that Santa would be on hand to turn on the 70,000 lights that decorated the 75-foot Christmas tree—the tallest tree they could find for the occasion.

The Ford Rotunda’s Christmas Fantasy was never revived. But it lives on in vivid memory to the many people who had seen it. In fact, to hear long-time Dearbornites talk about it, you’d think that it had happened only yesterday!

Check out this short film to catch a glimpse of the 1955 Rotunda Christmas Fantasy.

Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford.

1960s, 1950s, 1930s, 20th century, Michigan, holidays, Ford Motor Company, Dearborn, Christmas, by Donna R. Braden

Just when you thought it was safe to go back into the water… er, dealership… Chevrolet’s iconic Corvette Stingray* is back. The seventh-generation Corvette just received Automobile Magazine’s “Automobile of the Year” award. It’s a great honor, and it affirms the car’s right to wear the hallowed “Stingray” name – not seen on a Corvette since 1976.

Given Corvette’s long-established status as America’s sports car, it’s easy to forget that the first models lacked a performance image. The 1953-54 cars featured inline six engines and two-speed automatic transmissions – not exactly scream machines. That began to change with the 1955 model year when a V-8 and a three-speed manual shift became options. Production figures climbed steadily thereafter, but the Corvette arguably didn’t come into its own until the 1963 model year when General Motors styling head Bill Mitchell shepherded the magnificent Sting Ray into production.

Mitchell’s car was a radical departure from previous Corvettes. The gentle curves of the earlier cars (readily seen on The Henry Ford’s 1955 example) were replaced with sharp edges. The toothy grille gave way to an aggressive nose with hidden headlights, and the roof transitioned into a racy fastback. The car was a smash in its day and continues to be perhaps the most desirable body style among collectors.

The 1963 Sting Ray was inspired by two of Mitchell’s personal project cars. The 1959 Stringray Special was built on the chassis of the 1957 Corvette SS race car. When American auto manufacturers officially ended their racing programs in the summer of 1957, the SS became surplus. Mitchell acquired the car, rebuilt it into a racer, and sidestepped the racing ban by sponsoring the car personally. The rebuilt Stingray Special’s unique front fenders, with bumps to accommodate the wheels, became a prominent part of the 1963 production car.

The second inspiration was the Mako Shark concept car introduced in 1961. While fishing in Bahamas that year, Mitchell caught an actual mako shark which he mounted and displayed in his office. The shark’s streamlined body and angular snout, combined with elements from the Stingray race car, produced a show car that turned heads wherever it was displayed.

Fifty years later, some believe that the mid-1960s Sting Rays are still the Corvette’s styling peak. Clearly, the 2014 model had much to live up to if it was to carry the Stingray name. The honors from Automobile Magazine suggest that the latest Corvette is worthy indeed.

UPDATE 01/13/14: The 2014 Corvette Stingray just took top honors as "North American Car of the Year" at the North American International Auto Show. It's further proof that the car has earned its legendary name!

Matt Anderson is Curator of Transportation at The Henry Ford

* Stingray nomenclature is a confusing business. Bill Mitchell’s 1959 race car was “Stringray” – one word. The 1963-1967 production cars were “Sting Ray” – two words. The 1968-1976 and 2014 cars reverted to “Stingray.” For what it’s worth, the fish itself is “stingray.”

20th century, 1960s, 1950s, 21st century, 2010s, race cars, nature, design, Chevrolet, cars, by Matt Anderson

1951 Beatty Belly Tank Lakester Land Speed Race Car / THF90122

What do you get when you mix a war surplus fuel tank, an Oldsmobile engine, and a boatload of ingenuity? You get The Henry Ford’s latest automotive acquisition, the Lakester.

During World War II aircraft designers looking for ways to extend the range of fighter planes came up with the idea of hanging expendable auxiliary fuel tanks under the wings or fuselages of aircraft. These teardrop-shaped tanks could be jettisoned when they were empty. When Bill Burke, a California hot rodder serving in the Navy, saw some of these tanks on Guadalcanal, he thought they would make nifty bodies for streamlined racing cars. After the war, Burke put his idea into action.

Surplus drop tanks (also called wing tanks or belly tanks) were available for as little as $35. Burke squeezed an engine, driver’s seat, and running gear inside the tank, leaving the wheels and axles exposed. Burke raced the slick little car at El Mirage, a large, flat dry lake bed north of Los Angeles where hot rodders ran their vehicles in straight-away top speed runs against the clock. Other hot rodders soon copied Burke’s idea and over time the new cars came to be called “lakesters” because they were built to run at the dry lakes.


Cockpit of the 1951 Beatty Belly Tank Lakester / THF90112

I have long wanted to add a lakester to The Henry Ford’s collection of race cars, because lakesters embody ingenuity and resourcefulness, and because they are peculiarly American. For years I have had my eye on one of the most successful and famous lakesters, a car built and driven by another California hot rodder, Tom Beatty. In 2009 the car came up for auction and we were finally able to acquire it.

Techno Talk Warning: The following paragraph is a technical description of Tom Beatty’s car for the benefit of “car geeks” (like the writer). If you are bored by discussions of chrome-moly tubing and swing axles, skip to the last paragraph.

Part of the attraction of Tom Beatty’s car is its sheer technical virtuosity. It looks like lots of other belly tank lakesters, but underneath the aluminum teardrop it is very different. Most lakester builders used a simple parallel rail frame, but Beatty welded up a complex space frame from chrome-moly steel tubing. It was stiffer and safer in an accident. Most lakesters ran without a rear suspension, but Beatty devised a swing axle independent rear suspension that helped the car maintain traction over the sometimes rough dry lake surface, or at the Bonneville Salt Flats.

Engine and Drivetrain on the 1951 Beatty Belly Tank Lakester / THF90115

Beatty was also one of the first hot rodders to experiment with supercharging, adapting GMC blowers to his flathead Ford engines. The car first ran at the 1951 Bonneville Speed Week, turning a top speed of 188.284 mph. Over the years Beatty kept improving the car, moving to supercharged Oldsmobile engines in 1959. By the time Beatty retired from racing after 1965 season, the lakester had gone 243.438 mph, and was the oldest car running at Bonneville.

As it sits on the floor of Henry Ford Museum, Tom Beatty’s car looks a little rough. The paint is chipped and the body is dinged. But it looks today much as it did the last time it ran in anger at Bonneville, and we will not restore it. We will do only what is necessary to preserve it. After all, you don’t mess with an American original.


Bob Casey is former Curator of Transportation at The Henry Ford. This post was last updated in March 2021.

Utah, California, 20th century, 1950s, racing, race cars, race car drivers, making, Henry Ford Museum, Driven to Win, cars, by Bob Casey