Posts Tagged 1960s
"We Shall Overcome" Print Portfolio
Print Portfolio, "We Shall Overcome," 1963 / THF93153
In August 1963, 250,000 people gathered in the U.S. capital to participate in the “March on Washington.” They gathered to demand effective civil rights legislation, to end racial discrimination and school desegregation, and for fair housing and employment opportunities.
These silkscreen prints, on exhibit in With Liberty and Justice for All in Henry Ford Museum of American Innovation, belong to a portfolio created by artist Louis Lo Monaco. In partnership with the National Urban League, 500 portfolios were sold for one dollar each as a fundraiser for the March. A pamphlet inside the portfolio’s front pocket anticipated the event would be “a living petition … it will be orderly, but not subservient. It will be proud, but not arrogant. It will be non-violent, but not timid.”
Lo Monaco’s portfolio of five collages “remixed” troubling photographs from Life magazine. They depicted “instruments of brutality” and threats to Democracy: a police attack dog, a firehose turned on a protester, hate symbols, and a Black man imprisoned behind the stripes of the American flag. The portfolio’s introductory text tells us: “This memento … will inspire us to assert man's decency and goodness through an understanding of anguish."
One of the prints from the “We Shall Overcome” Print Portfolio: "A Jail Can Only Hold a Man's Body - His Mind and Heart Remain Free” / THF93154
This visual memento remains a powerful and relevant reminder, even today. It mirrors recent imagery of systemic racism and ongoing protests in America—almost 60 years later. It reminds us that every day, Black, Indigenous, and People of Color are unfairly asked to put themselves at risk to simply live within and speak out against a culture of imbalance.
Expressive print imagery and graphic design was—and continues to be, today—a powerful vehicle for communication at political protests. Far from being static documents, portable images like those created by Lo Monaco help to inspire communal action, equitable justice, and peace.
This post was adapted from a stop on our forthcoming “Stories of Black Empowerment” tour of Henry Ford Museum of American Innovation in the THF Connect app, written by Kristen Gallerneaux, Curator of Communications & Information Technology at The Henry Ford. To learn more about or download the THF Connect app, click here.
Washington DC, 1960s, 20th century, Henry Ford Museum, Civil Rights, by Kristen Gallerneaux, art, African American history
THF90312
The secret to this car’s striking look is a blend of English elegance and Italian aggressiveness. Late-1950s Rolls-Royces inspired the Riviera’s creased fenders and crisp roofline. But the Riviera leans forward, like a cat poised to pounce—or a Ferrari poised to win races. The tension between these approaches makes the Riviera one of the most memorable designs of the 1960s.
General Motors styling chief Bill Mitchell looked at Rolls-Royces, like this 1960 Silver Cloud II, for inspiration. They were modern without being trendy. THF84938
Many elements of this Ferrari 250 GT Pininfarina coupe slant forward to create an aggressive look. Can you see similarities between it and the Riviera? THF84932
Buick compared the car’s interior styling to that of an airplane, claiming the driver “probably feels more like a pilot” in the Riviera’s bucket seats. THF84935
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.
“Pulp Fashion”: Paper Dresses of the 1960s
Another group of garments from The Henry Ford’s rich collection of clothing and accessories makes its debut in “What We Wore” in Henry Ford Museum of American Innovation.
Who knew that a company that made toilet tissue and paper towels would start a fashion sensation?
In April 1966, the Scott Paper Company launched a promotion for its new line of colorful paper products. Along with two proofs of purchase and $1.25 for shipping, customers could redeem a coupon for a paper dress, choosing from a red paisley bandana pattern or a black-and-white op art print.
The media took immediate notice. So did the public. Scott’s “Paper Caper” dresses became a surprise hit. Soon fashion enthusiasts were wearing not only Scott’s dresses, but paper apparel created by other manufacturers and designers who quickly joined in the trend.
The 1960s was an era of exploration and pushing boundaries. It was the space age--people envisioned an exciting future where everything was conveniently automated. New materials and disposability were in.
Paper apparel promised convenience--you could simply discard it after one wearing. Altering the hemline was a snap--all it took was a pair of scissors and a steady hand. A tear? You could do a quick repair with sticky tape.
The A-line shape and trendy prints of the paper dress fit perfectly with the youthful “Mod” look and aesthetic sensibilities of the 1960s. You could be up-to-the-minute at little cost--clothing could be quickly and cheaply replaced as trends shifted. There was a paper dress for every budget--from those on the shelves of mass-market retailer J.C. Penney to the chic creations carried by Manhattan boutiques.
People bought over a million paper garments between 1966 and 1968. Some envisioned throwaway clothing as the wave of the future. Yet, by early 1968, the craze was beginning to cool. Paper clothing was not really practical or comfortable for everyday use. And the hippie movement--with its back-to-nature values and strong anti-pollution message--was changing public opinion. What had seemed hip and modern now seemed frivolous and wasteful.
A bit of novelty in an era of experimentation, the paper dress fad was fun while it lasted.
The Dress That Launched a Fashion Craze
Scott Company’s “Paper Caper” Dress and label, 1966. / THF185279, THF146282
When the Scott Paper Company created the first paper dress in 1966, they intended it as a promotional gimmick to help sell their products. But their “Paper Caper” dresses--a paisley bandana design or an Op art print--swiftly and unexpectedly caught on with the public. The publicity the dresses brought Scott far exceeded the company’s expectations. By the end of the year they received nearly a half million orders for dresses they sold at near cost.
The company made little money from sales of the dresses--but that wasn’t the point. Inadvertent fashion innovators, company executives had no intention of continuing the paper dress venture in 1967, leaving the market to eager entrepreneurs.
Scott’s “Paper Caper” black and white Op art dress (geometric abstract art that uses optical illusion) appeared in Life Magazine in April 1966. / THF610489
“Waste Basket Boutique”
Paper Jumpsuit by Waste Basket Boutique by Mars of Asheville, 1966-1968. / THF185294 (Gift of the American Textile History Museum. Given to ATHM by Cathy Weller.)
The Scott company’s success started a trend for disposable fashion--so other companies quickly jumped in. Mars of Asheville, a hosiery company, launched a paper fashion line in June 1966 under the label, Waste Basket Boutique. They sold colorful printed-paper dresses and other garments for adults and children in a variety of strap, neckline and sleeve styles, as well as “space age” foil paper clothing. In September, Mars debuted plain white dresses that came with watercolor paint sets for “doing your own thing.” Pop artist Andy Warhol painted one to promote the new line.
Mars of Asheville became the leading manufacturer of disposable fashion, producing over 80,000 garments each week at its height.
Designers embraced the trend, creating unique disposable couture for a wealthier crowd. Tzaims Luksus designed these hand-painted $1000 balls gowns for an October 1966 fundraiser at the Wadsworth Atheneum in Hartford, Connecticut. Life Magazine, November 1966. / THF610492
Walking Ads/Walking Art
Campbell’s “Souper” Dress, 1967. / THF185289 (Given in Memory of Thelma D. Nykanen)
The advertising potential of these wearable “billboards” was huge. With coupons clipped from magazines, women could buy dresses from a variety of companies, including Green Giant vegetables, Butterfinger candy bars, and Breck hair care products. While some companies offered motifs that reflected their products, others followed fashion with flower power, paisley, or geometric designs.
In Spring 1967, the Campbell Soup Company produced what became the most famous paper garment of the era--this dress with its repeating soup can image. The dress not only advertised Campbell’s products--it also cleverly referenced Pop artist Andy Warhol’s iconic early 1960s depictions of the Campbell’s soup can that elevated this ordinary object to the status of art.
In 1968, the Mennen Company, makers of Baby Magic infant care products, offered women stylish paper maternity and party dresses “fashion-approved” by designer Oleg Cassini. / THF146023
Disposable Dresses Go Political
George Romney presidential primary campaign dress, 1968 / THF185284
Bumper stickers, buttons, and brochures--those were the standard things that political campaigns were made of in the 1960s. Beyond “standards,” campaigns also latch onto things that are hot at the time—and during the 1968 presidential campaign, that meant paper dresses. Democratic candidate Robert Kennedy and Republicans Richard Nixon, Nelson Rockefeller, and George Romney all had versions.
This George Romney campaign dress may have been “hip,” but it didn’t do the trick for him--Romney’s bid for the nomination was unsuccessful. Nelson Rockefeller’s too.
George Romney bumper sticker and campaign buttons, 1968. / THF146376, THF8545 (Buttons gift of Mr. & Mrs. Charles W. Kurth II)
When You Care Enough to WEAR the Very Best
Hallmark Cards, Inc. paper party dresses, “Flower Fantasy” and “Holly,” 1967. / THF185309 (Gift of the American Textile History Museum. Given to ATHM by Diane K. Sanborn), THF185307 (Gift of the American Textile History Museum. Given to ATHM by Jane Crutchfield)
In the spring of 1967, the Hallmark company embraced the disposable clothing trend, marketing a complete party kit that included a printed A-line shift and matching cups, plates, placemats, napkins, and invitations. While matched sets of disposable tableware had been around for decades, a matching paper dress was a new idea.
In this era of informal entertaining, festive paper tableware (and paper fashion) made hosting parties more convenient and cleanup easier. After guests left, the hostess could simply toss everything into the trash--rather than into the dishwasher and washing machine.
With Hallmark products, a hostess could have every element of her party perfectly matched--including her “swinging new paper party dress,” 1967. / THF146021
Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.
20th century, 1960s, What We Wore, popular culture, home life, Henry Ford Museum, fashion, by Jeanine Head Miller, advertising
The Click Heard around the World
The auditorium at the 1968 Fall Joint Computer Conference before guests arrive. / THF610598
The setting is sparse. The downward sweep of theatre curtains, a man seated stage left, backed by a hinged office cubicle wall. Technology in this image is scarce, and yet it defines the moment. A video camera is perched on top of the wall, its electronic eye turned downwards to surveil a man named Douglas Engelbart, seated in a modified Herman Miller Eames Shell Chair below. A large projection screen shows a molded tray table holding a keyboard at its center, a chunky-looking computer mouse made of wood on the right side, and a “chording keyboard” on the left. Today, we take the computer mouse for granted, but in this moment, it was a prototype for the future.
The empty auditorium chairs in this image will soon be filled with attendees of a computer conference. It is easy to imagine the collective groan of theater seating as this soon-to-arrive audience leans a little closer, to understand a little better. With the click of a shutter from the back of the room, this moment was collapsed down into the camera lens of a young Herman Miller designer named Jack Kelley. He knew this moment was worth documenting because if the computer mouse under Douglas Engelbart’s right hand onstage was soon going to create “the click that was heard around the world,” this scene was the rehearsal for that moment.
Entrance to the 1968 Fall Joint Computer Conference, San Francisco Civic Auditorium. / THF610636
“The Mother of All Demos”
On December 9, 1968, Douglas Engelbart of the Stanford Research Institute (SRI) hosted a session at the Joint Computer Conference at the Civic Center Auditorium in San Francisco. The system presented—known as the oNLine System (or NLS)—was focused on user-friendly interaction and digital collaboration.
Douglas Engelbart demonstrates the oNLine System. / THF146594
In a span of 90 minutes, Engelbart (wearing a headset like the radar technician he once was) used the first mouse to sweep through a demonstration that became the blueprint for modern computing. For the first time, computing processes we take for granted today were presented as an integrated system: easy navigation using a mouse, “WYSIWYG” word processing, resizable windows, linkable hypertext, graphics, collaborative software, videoconferencing, and presentation software similar to PowerPoint. Over time, the event gained the honorific “The Mother of all Demos.” When Engelbart was finished with his demonstration, everyone in the audience gave him a standing ovation.
Fixing the Human-Hardware Gap
In 1957, Engelbart established the Augmentation Research Center (ARC) at SRI to study the relationship between humans and machines. It was here, in 1963, that work on the first computer mouse began. The mouse was conceptualized by Engelbart and realized from an engineering standpoint by Bill English. All the while, work on NLS was percolating in the background.
Douglas Engelbart kicks back with the NLS at the Stanford Research Institute (SRI). / THF610612
While Engelbart was gearing up to present the NLS, Herman Miller Research Corporation’s (HRMC’s) president and lead designer Robert Propst was updating the “Action Office” furniture system. Designed to optimize human performance and workplace collaboration, Action Office caught Engelbart’s attention. He was excited by its flexibility and decided to consult with Herman Miller to provide the ideal environment for people using the NLS. Propst sent a young HMRC designer named Jack Kelley to California so he could study the needs of the SRI group in person.
Jack Kelley and Douglas Engelbart testing Herman Miller’s custom Action Office setup at Stanford Research Institute. / THF610616
After observing and responding to the needs of the team, Kelley recommended a range of customized Action Office items, which appeared onstage with Engelbart at the Joint Computer Conference. One of the items that Kelley designed was the console chair from which Engelbart gave his lecture. He ingeniously paired an off-the-shelf Shell Chair designed by Charles and Ray Eames with a molded tray attachment to support the mouse and keyboard. This one-of-a-kind chair featured prominently in The Mother of All Demos.
An unobstructed view of Jack Kelley’s customization of an Eames Shell Chair with removable, swinging tray for the NLS. The chording keyboard is visible at left, and the prototype mouse is at right. / THF610615
During the consultation, Kelley also noticed that Engelbart’s mouse prototype had difficulty tracking on hard surfaces. He created a “friendly” surface solution by simply lining the right side of the console tray with a piece of Naugahyde. If Engelbart was seen to be controlling the world’s first mouse onstage in 1968, Kelley contributed one very hidden “first” in story of computing history too: the world’s first mousepad. Sadly, the one-of-a-kind chair disappeared over time, but luckily, we have many images documenting its design within The Henry Ford’s archival collections.
A closer view of the world’s first mousepad – the beige square of Naugahyde inset into the NLS tray at bottom right. / THF610645
The computer scientist Mark Weiser said, “the most profound technologies are the ones that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” If this is true, the impact of Engelbart’s 1968 demonstration—supported by Kelley’s console chair and mousepad—are hidden pieces of the computing history. So as design shaped the computer, the computer also shaped design.
Kristen Gallerneaux is Curator of Communications & Information Technology at The Henry Ford.
California, 20th century, 1960s, technology, Herman Miller, design, computers, by Kristen Gallerneaux
Rachel Carson: Environmental Advocate
Rachel Carson devoted her early career to studying and writing about the ocean. During the 1950s, her poetic books about the sea brought her recognition and fame as an author.
Carson’s books helped build a new awareness about the environment. Her most important book, Silent Spring, released in 1962, asked Americans to examine the negative effects of widespread chemical pesticide use.
Rachel Carson’s 1962 book, Silent Spring, linked human action to environmental destruction and ignited a national conversation. THF110029
During World War II, a chemical called DDT protected troops by killing disease-spreading insects. After the war, numerous products containing DDT became commercially available to American consumers for pest control.
In Silent Spring, Carson urged the public to live in harmony with nature and cautioned against the overuse of DDT, which destroyed insect populations and threatened other wildlife species. America reacted. The government banned DDT in 1972. The environmental movement—sparked in part by Carson’s book—continues today.
An interactive digital experience in Henry Ford Museum features the stories of Rachel Carson, Luther Burbank, and George Washington Carver.
Learn more about Carson’s life and work in Henry Ford Museum of American Innovation, where a new digital experience in the Agriculture & the Environment exhibit explores
- The post-WWII “chemical craze” that prompted Carson to act
- The long-term environmental effects of pesticide misuse
- Books and magazines from the beginning of the environmental movement
- Carson’s influence on the evolution of environmental activism
- Pesticide use today
20th century, 1970s, 1960s, 1950s, women's history, technology, Rachel Carson, nature, Henry Ford Museum, environmentalism, books
New Acquisition: LINC Computer Console
A LINC console built by Jerry Cox at the Central Institute for the Deaf, 1964.
There are many opinions about which device should be awarded the title of "the first personal computer." Contenders range from the well-known to the relatively obscure: the Kenbak-1 (1971), Micral N (1973), Xerox Alto (1973), Altair 8800 (1974), Apple 1 (1976), and a few other rarities that failed to reach market saturation. The "Laboratory INstrument Computer" (aka the LINC) is also counted among this group of "firsts." Two original examples of the main console for the LINC are now part of The Henry Ford's collection of computing history.
The LINC is an early transistorized computer designed for use in medical and scientific laboratories, created in the early-1960s at the MIT Lincoln Laboratory by Wesley A. Clark with Charles Molnar. It was one of the first machines that made it possible for individual researchers to sit in front of a computer in their own lab with a keyboard and screen in front of them. Researchers could directly program and receive instant visual feedback without the need to deal with punch cards or massive timeshare systems.
These features of the LINC certainly make a case for its illustrious position in the annals of personal computing history. For a computer to be considered "personal," the device must have had a keyboard, monitor, data storage, and ports for peripherals. The computer had to be a stand-alone device, and above all, it had to be intended for use by individuals, rather than the large "timeshare" systems often found in universities and large corporations.
The inside of a LINC console, showing a network of hand-wired and assembled components.
Prototyping
In 1961, Clark disappeared from the Lincoln Lab for three weeks and returned with a LINC prototype to show his managers. His ideal vision for the machine was centered on user friendliness. Clark wanted his machine to cost less than $25,000, which was the threshold a typical lab director could spend without needing higher approval. Unfortunately, Clark’s budget goal wasn’t reached—when commercially released in 1964, each full unit cost $43,000 dollars.
The first twelve LINCs were assembled in the summer of 1963 and placed in biomedical research labs across the country as part of a National Institute of Health-sponsored evaluation program. The future owners of the machines—known as the LINC Evaluation Program—travelled to MIT to take part in a one-month intensive training workshop where they would learn to build and maintain the computer themselves.
Once home, the flagship group of scientists, biologists, and medical researchers used this new technology to do things like interpret real-time data from EEG tests, measure nervous system signals and blood flow in the brain, and to collect date from acoustic tests. Experiments with early medical chatbots and medical analysis also happened on the LINC.
In 1964, a computer scientist named Jerry Cox arranged for the core LINC team to move from MIT to his newly formed Biomedical Computing Laboratory at Washington University at St. Louis. The two devices in The Henry Ford's recent acquisition were built in 1963 by Cox himself while he was working at the Central Institute for the Deaf. Cox was part of the original LINC Evaluation Board and received the "spare parts" leftover from the summer workshop directly from Wesley Clark.
Mary Allen Wilkes and her LINC "home computer." In addition to the main console, the LINC’s modular options included dual tape drives, an expanded register display, and an oscilloscope interface. Image courtesy of Rex B. Wilkes.
Mary Allen Wilkes
Mary Allen Wilkes made important contributions to the operating system for the LINC. After graduating from Wellesley College in 1960, Wilkes showed up at MIT to inquire about jobs and walked away with a position as a computer programmer. She translated her interest in “symbolic logic” philosophy into computer-based logic. Wilkes was assigned to the LINC project during its prototype phase and created the computer's Assembly Program. This allowed people to do things like create computer-aided medical analyses and design medical chatbots. In 1964, when the LINC project moved from MIT to the Washington University in St. Louis, rather than relocate, Wilkes chose to finish her programming on a LINC that she took home to her parent’s living room in Baltimore. Technically, you could say Wilkes was one of the first people in the world to have a personal computer in her own home.
Wesley Clark (left) and Bob Arnzen (right) with the "TOWTMTEWP" computer, circa 1972.
Wesley Clark
Wesley Clark's contributions to the history of computing began much earlier, in 1952, when he launched his career at the MIT Lincoln Laboratory. There, he worked as part of the Project Whirlwind team—the first real time digital computer, created as a flight simulator for the US Navy. At the Lincoln Lab, he also helped create the first fully transistorized computer, the TX-0, and was chief architect for the TX-2.
Throughout his career, Clark demonstrated an interest in helping to advance the interface capabilities between human and machine, while also dabbling in early artificial intelligence. In 2017, The Henry Ford acquired another one of Clark's inventions called "The Only Working Turing Machine There Ever Was Probably" (aka the "TOWTMTEWP")—a delightfully quirky machine that was meant to demonstrate basic computing theory for Clark's students.
Whether it was the “actual first” or not, it is undeniable that the LINC represents a philosophical shift as one of the world’s first “user friendly” interactive minicomputers with consolidated interfaces that took up a small footprint. Addressing the “first” argument, Clark once said: "What excited us was not just the idea of a personal computer. It was the promise of a new departure from what everyone else seemed to think computers were all about."
Kristen Gallerneaux is Curator of Communication & Information Technology at The Henry Ford.
Missouri, women's history, technology, Massachusetts, computers, by Kristen Gallerneaux, 20th century, 1960s, #THFCuratorChat
The Exuberant Artistry of Mary Blair
Mary Blair was the artist for this hand-pulled silkscreen print, used in a guest room at Disney’s Contemporary Resort, Walt Disney World, 1973 to early 1990s. THF181161
When Disney’s Contemporary Resort opened at Walt Disney World in 1971—coinciding with the opening of Magic Kingdom—guests almost immediately complained about their rooms. The rooms seemed cold and hard. They lacked personality. Guests couldn’t even figure out how to operate the new-fangled recessed lighting. So, within two years, the rooms were refurbished with new textiles, fabrics, traditional lamps, and high-quality prints of Mary Blair’s original design. These prints were adapted from the individual scenes of a massive tile mural that she had created for the Contemporary Resort’s central atrium. The hand-pulled silk-screened prints, framed and hung on the walls over the beds, brought much-needed warmth, color, and a sense of playful exuberance to the rooms. More importantly—but probably unbeknownst to most guests—they reinforced Mary Blair’s deep, longstanding connection to Disney parks, attractions, and films that ultimately dated back to a personal friendship with Walt Disney himself.
Mary Blair was born Mary Browne Robinson in 1911 in rural Oklahoma. She developed a love of art early in her childhood and went on to major in fine arts at San Jose State College. She won a prestigious scholarship to the Chouinard Art Institute in Los Angeles (which later became the California Institute of the Arts) and studied under the tutelage of Chouinard’s director of illustration, Pruett Carter. Carter was one of the era’s most accomplished magazine illustrators and stressed the importance of human drama, empathy, and theatre in illustration. Mary later recalled that he was her greatest influence.
By the late 1930s, Mary and her husband, fellow artist Lee Blair, were unable to survive off the sales of their fine art and began to work in Los Angeles’s animation industry. In 1941, both were working at Disney and had the opportunity to travel with Walt Disney and a group of Disney Studio artists to South America to paint as part of a government-sponsored goodwill trip. While on this trip, Mary grew into her own as an artist and found the bold and colorful style for which she would be known.
Mary Blair became one of Walt Disney’s favored artists, appreciated for her vibrant and imaginative style. She recalled, “Walt said that I knew about colors he had never heard of.” In her career at Disney, she created concept art and color styling for many films, including Dumbo (1941), Saludos Amigos (1942), Cinderella (1950), Alice in Wonderland (1951), and Peter Pan (1953). She left Disney after her work on Peter Pan to pursue freelance commercial illustration, but returned when Walt Disney specifically requested her help to create the “it’s a small world” attraction for the 1964-5 New York World’s Fair (later brought back to Disneyland and also recreated in Magic Kingdom at Walt Disney World).
Before Walt Disney passed away in 1966, he commissioned Mary to produce multiple large-scale murals, including the one for the interior of the Contemporary Resort at Walt Disney World in Florida. The mural, completed in 1971, was her last work with Disney. Entitled “The Pueblo Village,” it featured 18,000 hand-painted, fire-glazed, one-foot-square ceramic tiles celebrating Southwest American Indian culture, prehistoric rock pictographs, and the Grand Canyon. (Because Mary’s depictions of Native Americans admittedly lack attention to the serious study of indigenous people in that region, they might be criticized as racial stereotyping).
When the guest rooms at the Contemporary Resort were renovated again in the early 1990s, the high-quality prints were removed. But the massive tile mural stoically remains at the center of the Resort’s ten-story atrium—a reminder of Mary Blair’s exuberant artistry and her many contributions to Disney parks and films.
For more on Mary Blair’s contributions, along with the previously unrecognized contributions of numerous other female artists who worked on Disney films, see the book The Queens of Animation: The Untold Story of the Women Who Transformed the World of Disney and Made Cinematic History, by Nathalia Holt (2019).
This blog post was a collaborative effort by Donna Braden, Senior Curator and Curator of Public Life at The Henry Ford, and Katherine White, Associate Curator at The Henry Ford.
Indigenous peoples, Florida, 20th century, 1970s, 1960s, women's history, Disney, design, by Katherine White, by Donna R. Braden, art
Boomboxes at The Henry Ford
An image from the set of The Henry Ford’s Innovation Nation.
For many people—especially those who grew up between the decades of the 1970s through the 1990s—the sight of a boombox often prompts the thought: “I wonder how heavy that thing would feel, if I carried it around on my shoulder?” Boomboxes are infused with the promise of human interaction, ready for active use—to be slung from arm to arm, hoisted up on a shoulder, or planted with purpose on a park bench or an empty slice of asphalt in a city somewhere.
Here at The Henry Ford, we recently acquired a trio of classic boomboxes to document stories about the growth of mobile media and the social communication of music in American culture.
The Norelco 22RL962 was developed in the mid-1960s by the Dutch company, Philips. A combination radio and compact cassette player, it had recording and playback functions as well as a carrying handle. While it was generally thought of as the first device that could be accurately called a “boombox,” the Norelco failed to gain mass traction. The core issue wasn’t due to poor performance from a technological standpoint, but rather the bad sound quality of the tapes. In 1965, the American engineer Ray Dolby invented the Dolby Noise Reduction system, which led to clean, hiss-free sound on compact cassette tapes. His invention sparked a revolution in hi-fi cassette audio.The ubiquitous compact cassette tape.
In the early 1970s, Japanese manufacturers began to make advancements in boombox technology as an outgrowth of modular hi-fi stereo components. Living spaces in Japan were typically small, and there was a desire to condense electronics into compact devices without losing sound quality.
Later that decade, the improved boombox made its way to the United States, where it was embraced by hip hop, punk, and new wave musicians and fans—many of whom lived in large cities like New York and Los Angeles. In many ways, the boombox was a protest device, as youth culture used them to broadcast politically charged music in public spaces.
An early image of the Brooklyn Bridge and New York Skyline. THF113708
Boomboxes literally changed the sonic fabric of cities, but this effect was divisive. By the mid-1980s, noise pollution laws began to restrict their use in public. The golden years of the boombox were also short lived due to the rising popularity and affordability of personal portable sound devices like the Sony Walkman (and later, the MP3 player), which turned music into a private, insular experience.
The JVC RC-550 ”El Diablo” boombox. THF179795
JVC RC-550 “El Diablo”
This boombox was built for the street, and it is meant to be played loud. Its design is rugged, with a carrying handle and protective “roll bars” in case it is dropped. Many classic photos from the early years of hip-hop depict fans and musicians carrying the El Diablo around cities and on the subway in New York.
The JVC RC-550 is a member of what sound historians refer to as the “holy trinity” of innovative boomboxes. While the origins of its “El Diablo” nickname are uncertain, it is believed to stem from the impressive volume of sound it can transmit—or its flashing red sound meters. It is a monophonic boombox, meaning that it has one main speaker and it is incapable of reproducing sound in stereo. A massive offset 10-inch woofer dominates its design, coupled with smaller midrange and tweeter speakers. As with most boomboxes of this time, bass and treble levels could be adjusted.
An input for an external microphone led to the RC-550 being advertised as a mobile personal amplifier system. Brochures from the Japanese version show the boombox being used by salesmen to amplify their pitches in front of crowds, as a sound system in a bar, and by a singing woman accompanied by a guitarist. Recording could take place directly through the tape deck, or through the microphone on top, which could be rotated 360-degrees.
JVC 838 Biophonic Boombox. THF177384
JVC 838 Biphonic Boombox
The JVC 838 is important for its transitional design. It was one of the first boomboxes to incorporate the symmetrical arrangement of components that would become standard in 1980s portable stereos: visually balanced speakers, buttons and knobs, and a centered cassette deck.
As boombox designs evolved, they began to include (almost to the point of parody) sound visualization components such as VU meters and other electronic indicators. In many cases, these were purely for visual effect rather than function. The needle VU meters on the JVC 838 however, were accurate.
A unique feature of the JVC 838 boombox is its “BiPhonic” sound—a spatial stereo feature that creates a “being there” effect through its binaural speaker technology, resulting in “three-dimensional depth, spaciousness, and pinpoint imaging.” The box also includes an “expand” effect to widen the sound even further.
Sharp GF-777 “Searcher.” THF177382
Sharp “Searcher” GF-777
The Sharp “Searcher” GF-777 is an exercise in excess. Often referred to as the “king of the boomboxes,” it was also one of the largest ever produced. Weighing thirty pounds (minus ten D-cell batteries) and measuring over one foot tall and two feet wide, it took a certain amount of lifestyle commitment to carry this device around a city.
The Searcher played a key part in the performance and representation of hip-hop music. Its six speakers include four woofers individually tuned for optimal bass transmission and amplitude. It appeared in a photograph on the back cover of the first Run-DMC album, found its way into several music videos, and was photographed alongside breakdancing crews.
Many people used this boombox as an affordable personal recording studio. Two high quality tape decks opened the possibility for people to create “pause tapes” – a way of creating looped beats through queuing, recording, rewinding, and repeating a short phrase of music. A microphone input and an onboard echo effect meant people could rap or sing over top of music backing tracks.
Much like Thomas Edison’s phonograph, the boombox came full circle, allowing people to record and play back music for public and communal consumption. And while they may not mesh with our ideas of what a “mobile” device is in our age of smartphones and streaming services, their reach permeated popular culture in the 1970s well into the 1990s. Sometimes acting as portable sound systems, sometimes used as affordable personal recording studios—carrying a boombox through the streets (wherever you happened to live) was as much a fashion statement and lifestyle choice as it was a celebration of music and social technology.
Kristen Gallerneaux is Curator of Communications and Information Technology at The Henry Ford.
1980s, 1970s, 1960s, 20th century, technology, radio, portability, popular culture, music, communication, by Kristen Gallerneaux
1967 Ford Mark IV Sports Car Racing: An American Way of Doing Things
The Mark IV gave Ford the second of four consecutive Le Mans victories, starting in 1966. Ferrari had dominated the 24 Hours of Le Mans, winning 8 of 12 races from 1954 through 1965. THF90733
The film Ford v. Ferrari, staring Matt Damon and Christian Bale, reignited interest in Ford Motor Company’s racing efforts at Le Mans in the 1960s. While the movie focuses on Ford’s 1966 victory, the automaker returned to Le Mans in 1967 with the Mark IV.
This was the first all-American car and team to win the Le Mans 24-hour race. For decades, Europeans had dominated sports-car racing in cars with small, fast-turning, highly efficient engines. Americans typically used big, slower-turning, less-efficient V-8 engines. This car’s sophisticated chassis used aerospace techniques, and its shape was refined in a wind tunnel. But its big engine was based on Ford’s V-8 used for stock-car racing.
Close-up View of the Ford Mark IV Le Mans Engine, June 1967. THF119457
The second-place Ferrari was more complicated and temperamental than the first-place Ford. It had a V-12 engine with fuel injection and twin distributors. The Ford (pictured above) had a V-8 engine with two four-barrel carburetors.
Dan Gurney and A. J. Foyt Popping Cork of Victory Champagne at the 24 Heures du Mans (24 Hours of Le Mans) Race, June 1967. THF127985
Two of America’s great race drivers, A.J. Foyt, right, and Dan Gurney, teamed up to win the 1967 24 Hours of Le Mans in this car. Gurney’s post-race celebration included racing’s first-ever champagne spray.
Close-up View of the Ford Mark IV Le Mans Race Car Hull Honeycomb Construction, 1967 / detail. THF87021
Holes cut in the chassis show its aircraft-style construction of aluminum honeycomb. The concept was to make it strong and lightweight.
Want to learn even more? See the Mark IV for yourself in Driving America inside Henry Ford Museum of American Innovation.
Mark IV, Henry Ford Museum, Driven to Win, Ford Motor Company, race cars, 20th century, 1960s, Europe, Le Mans, racing, cars
Sesame Street 50th Anniversary
Big and Little Bird reinforce the concept of contrasting sizes in this 1973 Playskool puzzle. THF97463
No television show has influenced how we think about children’s learning and thought processes as much as Sesame Street. For 50 years, this innovative TV show has continually broken barriers in its portrayal of diverse human interactions and relationships, its clever integration of Jim Henson’s wildly creative Muppets, and its rapid-fire approach to teaching basic educational concepts.
The idea for Sesame Street began back in 1966 at a dinner party hosted by Joan Ganz Cooney, a TV publicist turned documentary producer, and her husband Tim. In attendance was Lloyd Morrisett, who was both Vice President of the philanthropic Carnegie Corporation and an experimental psychologist interested in children’s education. At the dinner, Morrisett described his three-year-old daughter’s fascination with television—which included not only tuning in to Saturday morning cartoons, but also watching the pre-programming test patterns on the screen and reciting every commercial jingle by heart. Talk turned to the potential of television as a medium for educating young children. Could the seemingly addictive quality of TV be harnessed to both entertain and instruct?
This monster with the insatiable appetite—especially for cookies—has, under adult pressure, increasingly shown an awareness for healthy eating habits. THF97460
Cooney quickly developed a proposal entitled, “The Potential Use of Television in Preschool Education.” Her goal was groundbreaking at the time—to test the premise that TV could help level the playing field in education, preparing less advantaged three- to five-year-olds for school by teaching basic academic skills, self-esteem, and positive socialization. In March 1968, Cooney and Morrisett announced the formation of the Children’s Television Workshop (CTW) and set out to create an educational TV show that would both appeal to young children and help them get a jump on learning. With an eight-million-dollar startup grant from private foundations and government agencies (including the rather skeptical Department of Education), Cooney was able to test ideas for the type of show she had in mind.
The colorful, fast-paced Batman TV show, which premiered in January 1966, provided one of many inspirations for Joan Ganz Cooney in creating Sesame Street. THF6651
Cooney’s reference points included the rapid-fire pacing of the hip new adult-oriented TV show, Rowan and Martin’s Laugh-In. The campy breakout TV show Batman also provided a model, with its fast-paced action as well as its bright, bold colors and even its use of cartoon balloons. Cooney drew additional inspiration from short TV commercials, with their simple melodies in bright major keys. She did not get inspiration from most children’s TV shows, which she thought were dull, slow-paced, and seemed more oriented to adults than kids—with the possible exception of the kid-friendly Captain Kangaroo.
This 1970s Fisher-Price music box plays the song, “The People in Your Neighborhood,” while the Sesame Street scene moves horizontally across the “TV screen.” THF135804
Cooney soon realized that, while she had plenty of vision, she needed help in writing, directing, and producing the show. For this, she called on several veterans from Captain Kangaroo—most significantly Jon Stone, who played such a significant leadership role in shaping Sesame Street that he took over as executive producer for the next 20-odd years. Other talented and dedicated scriptwriters, composers, and directors also joined the team, while psychologists and educators lent their support from the beginning.
Cooney and her collaborators initially created a show that included brief skits, musical numbers, cartoons, and live-action video footage—all basically teaching school-readiness concepts. The idea of portraying a diverse group of people living and working together in a community was intentional, providing a hopeful real-life model for an integrated society, which encouraged respect, mutual tolerance, and cross-cultural friendship. The live action scenes were interspersed with pre-taped “commercials”—that is, short “bits” about letters and numbers presented either as animated segments or featuring Jim Henson’s Muppets. The live-action segments were purposely kept separate from the pre-taped “commercials,” as researchers felt that combining these “reality” and “fantasy” elements would confuse children.
Having the sweetly quizzical Big Bird live in a nest near, and interact with, the live actors on Sesame Street became a key to the show’s success. THF97451
Initial testing, however, revealed that children thought the live-action scenes were boring, the dialog tedious and lengthy. On the other hand, they found the short “commercials” to be catchy and memorable. Pushing back on the researchers’ advice, Cooney and Stone brought in Jim Henson as a full-time producer, while his Muppet creations Big Bird and Oscar the Grouch joined the live-action human cast. The resulting interaction between humans and Muppets—seamless and convincing—provided the missing alchemy. The foundation was laid for Sesame Street as we know it today.
Ongoing episodes about ultra-serious Bert and fun-loving Ernie reinforce to children that vastly different personalities can still be good friends. THF92308
The first episode of Sesame Street premiered on November 10, 1969 and the show aired weekdays on the new Public Broadcasting System (PBS) network. It was immediately hailed as a groundbreaking blend of learning and fun, despite some criticism about its high entertainment quotient, its threat to teachers for undermining early school lessons, and—in Mississippi—its initial banning because of its integrated cast. Time magazine featured popular Sesame Street character Big Bird on its November 23, 1970 cover, next to the headline, “Sesame Street: TV’s Gift to Children.” This issue devoted nine pages to the show’s impact and importance, calling it “the best children’s show in TV history.”
Puppeteer Kevin Clash breathed new energy and vitality into Elmo in the 1980s, but this furry red Muppet became a breakout star in 1996, when comedienne Rosie O’Donnell featured both Clash and this doll on her TV show. THF176791
As Sesame Street has continually changed and grown with the times, its popularity and impact have endured. Comedienne Rosie O’Donnell, whose remarks on her own TV show helped transform Elmo from a minor character to a superstar, described the show’s unique contributions this way:
"From the beginning Sesame Street encouraged imagination and playfulness. It always felt like a show to me about freedom, and it has always spoken to children in a pure and truthful way. Children are children, rich or poor, and there is a language of truth that is innate to these tiny, undeveloped beings that they can hear. Sesame Street had respect for its audience and respect for itself. They never cut any corners and they stuck to their democratic ideals."
Innovative, groundbreaking, and radical when it was introduced, Sesame Street has become nothing short of an American institution.
Donna Braden is Curator of Public Life at The Henry Ford.
1960s, 20th century, 21st century, 2010s, TV, popular culture, Jim Henson, education, childhood, by Donna R. Braden