Posts Tagged 1960s
It lasted only nine years, from 1953 to 1961. Yet, many long-time Dearborn residents remember the Ford Rotunda’s Christmas Fantasy with nostalgia and a fierce sense of pride. After all, this great extravaganza of all things Christmas was staged in their own community by the company that Henry Ford—their favorite hometown-boy-made-good—had founded.
What was the Christmas Fantasy and why was it so memorable? The story starts back in 1934, at the Century of Progress Exposition in Chicago.
Rotunda Origins
When Henry Ford decided that his company needed to have a showy building at the 1934 Century of Progress Exposition, he turned to Albert Kahn, his favorite architect. Kahn had designed Ford’s Highland Park Plant, Rouge Plant, and the classically-styled Dearborn Inn. But, for this exposition building, Kahn broke completely from traditional architectural styles and designed an imposing cylindrical structure that simulated a graduated cluster of internally-meshed gears.
By the time the Century of Progress Exposition closed its doors in 1934, Henry Ford decided that the central gear-shaped structure would be perfect for displaying industrial exhibits back home in Dearborn. He intended to re-erect the structure in Greenfield Village, but his son Edsel persuaded him that it would serve a far better purpose as a visitor center and starting point for the company’s popular Rouge Plant tours. The newly named Ford Rotunda found a suitable home near the Rouge Plant, across from the Ford Administration Building on Schaefer Road.
In 1953, as part of its 50th anniversary celebration, Ford Motor Company executives decided to give the Rotunda and its exhibits a complete renovation. The new industrial exhibits and changing car displays were popular. But its biggest draw became the annual Christmas Fantasy.
A Walk through the Christmas Fantasy
Just inside the entrance to the Rotunda, the holiday mood was immediately set by an enormous live Christmas tree. This 35-foot-tall tree glistened with thousands of colored electric lights.
Stretching along one wall was the display of more than 2,000 dolls, dressed by members of the Ford Girls’ Club. These would later be distributed by the Goodfellows to underprivileged children.
The Rotunda’s Christmas Fantasy became perhaps best known for its elaborate animated scenes. These were created by Silvestri Art Manufacturing Company of Chicago, who specialized in department store window displays. Santa’s Workshop—an early and ongoing display—featured a group of tiny elves working along a moving toy assembly line.
Over the years, these scenes became ever-more numerous and elaborate. Life-size storybook figures like Hansel and Gretel, Robin Hood, Wee Willie Winkie, and Humpty Dumpty pivoted back and forth in atmospheric Christmas and winter settings. In 1957, two animated scenes were added to the doll display: a Beauty Shop, where two beauty-operator elves “glamorized” a pair of dolls and a Dress Salon in which mechanical elves operated a sewing machine and iron. More displays were added in 1958. In the Pixie Candy Kitchen, animated workers turned out large chocolate-covered delicacies. A Bake Shop featured animated bakers kneading dough, trimming pies, mixing cakes, and baking bread and cookies. An animated fiddler and banjo player accompanied a group of square-dancing elves in a barn dance scene. In 1960, jungle animals in cages with peppermint-stick bars joined the other animated scene
An “outstanding new attraction” in 1958 was the 15,000-piece miniature animated circus, created as a hobby over a 16-year period by John Zweifel, from Evanston, Illinois. This hand-carved circus came complete with performing animals, a circus train, sideshow attractions, carnival barkers, and bareback riders. Larger-size animated circus animals and a clown band provided the backdrop for this popular attraction.
In the Rotunda’s walled-off inner court, the mood became more reverent. At the entrance to this court, visitors passed through a cathedral façade, with carillon music ringing from 40-foot spires. Inside the court was a Nativity scene with life-size figures. During an era in which stores and other businesses were closed on Sundays, this scene was considered “so beautifully and reverently executed” that the Detroit Council of Churches allowed Ford Motor Company to keep the Christmas Fantasy open on Sundays during the Christmas season. An organ set alongside the Nativity scene provided Christmas music while Detroit-area choral groups gave concerts here periodically.
Of course, visiting Santa was a highly anticipated activity for children at the Rotunda. Santa awaited each eager child high up inside a colorful multi-story castle, accessible by a curved ramp.
Finally, a visit to the Christmas Fantasy was not complete without a viewing of Christmas cartoons in the Rotunda’s newly renovated auditorium and a stop to see Santa’s live reindeer.
Up in Flames
Tragically, the Ford Rotunda burned down on November 9, 1962, when a waterproofing sealant of hot tar accidentally caught the roof on fire. The intense heat caused the building to collapse and burn to the ground in less than an hour. Fortunately, a wing housing the Ford Motor Company Archives survived.
Most of the already-installed Christmas Fantasy became a charred ruin. The doll display and miniature circus had not arrived yet. To help local residents come to terms with this tragic loss, Ford Motor Company invited the public to a tree-lighting ceremony that year in front of its Central Office Building on Michigan Avenue (now Ford World Headquarters). A Press Release for the event announced that Santa would be on hand to turn on the 70,000 lights that decorated the 75-foot Christmas tree—the tallest tree they could find for the occasion.
The Ford Rotunda’s Christmas Fantasy was never revived. But it lives on in vivid memory to the many people who had seen it. In fact, to hear long-time Dearbornites talk about it, you’d think that it had happened only yesterday!
Check out this short film to catch a glimpse of the 1955 Rotunda Christmas Fantasy.
Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford.
1960s, 1950s, 1930s, 20th century, Michigan, holidays, Ford Motor Company, Dearborn, Christmas, by Donna R. Braden
Just when you thought it was safe to go back into the water… er, dealership… Chevrolet’s iconic Corvette Stingray* is back. The seventh-generation Corvette just received Automobile Magazine’s “Automobile of the Year” award. It’s a great honor, and it affirms the car’s right to wear the hallowed “Stingray” name – not seen on a Corvette since 1976.
Given Corvette’s long-established status as America’s sports car, it’s easy to forget that the first models lacked a performance image. The 1953-54 cars featured inline six engines and two-speed automatic transmissions – not exactly scream machines. That began to change with the 1955 model year when a V-8 and a three-speed manual shift became options. Production figures climbed steadily thereafter, but the Corvette arguably didn’t come into its own until the 1963 model year when General Motors styling head Bill Mitchell shepherded the magnificent Sting Ray into production.
Mitchell’s car was a radical departure from previous Corvettes. The gentle curves of the earlier cars (readily seen on The Henry Ford’s 1955 example) were replaced with sharp edges. The toothy grille gave way to an aggressive nose with hidden headlights, and the roof transitioned into a racy fastback. The car was a smash in its day and continues to be perhaps the most desirable body style among collectors.
The 1963 Sting Ray was inspired by two of Mitchell’s personal project cars. The 1959 Stringray Special was built on the chassis of the 1957 Corvette SS race car. When American auto manufacturers officially ended their racing programs in the summer of 1957, the SS became surplus. Mitchell acquired the car, rebuilt it into a racer, and sidestepped the racing ban by sponsoring the car personally. The rebuilt Stingray Special’s unique front fenders, with bumps to accommodate the wheels, became a prominent part of the 1963 production car.
The second inspiration was the Mako Shark concept car introduced in 1961. While fishing in Bahamas that year, Mitchell caught an actual mako shark which he mounted and displayed in his office. The shark’s streamlined body and angular snout, combined with elements from the Stingray race car, produced a show car that turned heads wherever it was displayed.
Fifty years later, some believe that the mid-1960s Sting Rays are still the Corvette’s styling peak. Clearly, the 2014 model had much to live up to if it was to carry the Stingray name. The honors from Automobile Magazine suggest that the latest Corvette is worthy indeed.
UPDATE 01/13/14: The 2014 Corvette Stingray just took top honors as "North American Car of the Year" at the North American International Auto Show. It's further proof that the car has earned its legendary name!
Matt Anderson is Curator of Transportation at The Henry Ford
* Stingray nomenclature is a confusing business. Bill Mitchell’s 1959 race car was “Stringray” – one word. The 1963-1967 production cars were “Sting Ray” – two words. The 1968-1976 and 2014 cars reverted to “Stingray.” For what it’s worth, the fish itself is “stingray.”
20th century, 1960s, 1950s, 21st century, 2010s, race cars, nature, design, Chevrolet, cars, by Matt Anderson
How one day in history transformed presidential travel from an open-air exchange into a defensive exercise
November 22, 1963, was a warm, sunny day in Dallas, Texas. President John F. Kennedy was in town as part of his early re-election campaign.As his motorcade passed through downtown, the president and first lady Jackie Kennedy waved to the crowds from their open-top Lincoln convertible. Though the Secret Service was alert, agents didn’t perceive any special threat.
In the following car was Clint Hill, one of two Secret Service agents assigned to protect Mrs. Kennedy. “We knew that Dallas was a somewhat conservative area and that President Kennedy might not be as popular there as he was other places, but it didn’t seem to be a bigger problem than going anywhere else,” said Hill.
The crowds were large, and Hill was busy making sure that he remained close to the first lady as the president’s car negotiated the streets — especially when the crowds came close or when the car stopped so the president could shake hands with bystanders.
“The situation was always the same,” said Hill. “Big crowds, open windows, people on balconies and rooftops. It was standard procedure.”
Then, at 12:30 p.m., the first shot rang out, and Hill rushed toward the president’s car. His memories of the next few moments are vivid nearly 50 years later.
“I heard these noises that came from the rear of the motorcade, and I started to look toward that noise. But I only got as far as the back of the car when I saw the president react when the bullet hit him in the neck. When he grabbed his throat, I knew he was in trouble, and I jumped and I ran. My objective was to get up on the top of the car and lie there between the president and Mrs. Kennedy and anybody who was trying to do them harm. Unfortunately, by the time I got to the car, the third shot had been fired and hit the president in the head. It was too late to do anything except protect Mrs. Kennedy and the other occupants of the car.”
President Kennedy was rushed to Parkland Memorial Hospital four miles away and declared dead at 1 p.m.
“All the advantages went to the shooter,” recounted Hill. “We didn’t have any. I did everything I could do, but it wasn’t enough.”
Then and Now
Hill’s firsthand recollection of that tragic day in Dallas is also seared in the American collective memory. We talk of turning points, but this truly was one for the United States. Even the immediate aftermath showed how unfathomable such an event was as the Secret Service scrambled to get the vice president, President Kennedy’s body and the first lady back to Washington, D.C., as quickly as possible.
“We really didn’t know how elaborate the situation was,” said Hill. “We didn’t know if it was a lone gunman or a coup d’etat.”
With 2013 marking a new presidential term and the 50th anniversary of the Kennedy assassination, how things have changed is obvious if you just conduct a simple comparison of presidential cars then and now.
Consider, for example, President Franklin Roosevelt’s Sunshine Special. The first “official” presidential limo, this Lincoln got its nickname in the 1930s because, when President Roosevelt was in it, the top was almost always down. In similar fashion, Kennedy’s 1961 Lincoln Continental X-100 was a large luxury convertible modified for a longer wheelbase. It wasn’t bulletproof. It had a removable plexiglass top. In addition, a metal rail gave the president the ability to securely stand upright and be exposed when the vehicle was moving. Plus, the rear seat could be raised hydraulically for better visibility.
In today’s lexicon, such accessibility to a world leader — in an uncontrolled, open environment — is both shocking and would even be considered by some as point-blank reckless. But, at that time in history, there was logic and a certain naivete behind it. From Roosevelt to Kennedy, an important duty of the president was to be seen by — be accessible to — the people who elected him.
The current presidential limousine, affectionately called “the Beast” by the Secret Service, fails miserably in the accessibility department. A tank-like machine with leather upholstery, the Beast has armor-glass windows that make it difficult to get even a small glimpse of the president from within.
Neither the Secret Service nor General Motors will comment on the Beast’s presidential specs for security reasons, but Mark Burton, CEO of International Armoring Corp. in Utah, which turns luxury cars into armored vehicles, said that GM took technology to the point of “overkill” with this vehicle. The Beast can not only withstand armor-piercing bullets but gas, explosives, fire, bioweapons and just about any other threat to national security you can think of.
Common sense tells us the Beast’s technological overload is still in direct response to what happened in Dallas a half century ago. According to Hill, the X-100 also got its own bit of technological excess when it was decided that the vehicle should be rebuilt rather than retired after the assassination. “The car was sent back, redone completely and didn’t return until 1964,” noted Hill. “It was armored and bulletproof glass installed and was used then on a limited basis by President Johnson.”
The Secret Service also received a total overhaul after November 22, 1963. “The organization was completely reorganized from that point on,” said Hill. “The entire headquarters staff was revamped. A great many things were done and changed completely.”
Symbols of the Presidency
Since then, security around the president has been airtight, and all presidential limousines have followed the example of the revamped X-100, which is now on display in Henry Ford Museum, along with four other presidential rides (see sidebar at right).
Unfortunately, the Beast and future presidential vehicles will never be seen in a museum collection or elsewhere for that matter. Although the government once leased the cars for a nominal fee and returned them at lease end, it now purchases each vehicle outright and keeps them, but not as historical artifacts. Instead, the Secret Service, looking to keep the secrets of these high-tech cars confidential, uses the retired vehicles for security tests, which end with the vehicles’ destruction.
Hard to feel sorry for a machine, but the demise of these presidential wheels is tinged with a little regret, according to Matt Anderson, curator of transportation at The Henry Ford. Anderson sees these vehicles as symbols of the American people’s relationship with the automobile and of the presidency itself.
“They tie in beautifully with the automobile in American life,” said Anderson. “They’ve become a symbol of the presidency. Most people don’t see the president in the White House; they see him when he comes to visit their town in his armored limousine. It’s a connection between the people and the president himself.”
The security measures now in place after Kennedy’s assassination equate to a safer president when en route, but they also signify an impenetrable distance between a leader and those he serves.
To see more of The Henry Ford's presidential limousines, take a look at this expert set from our online collections.
By David Szondy. The story originally appeared in the June-December 2013 edition of The Henry Ford magazine.
Additional Readings:
- Building a Presidential Vehicle
- John F. Kennedy’s Enduring Legacy
- President Franklin D. Roosevelt’s “Sunshine Special”
- #InnovationNation: Social Transformation
Texas, The Henry Ford Magazine, presidents, presidential vehicles, limousines, JFK, convertibles, cars, by David Szondy, 20th century, 1960s
Many people know that The Henry Ford has in its collection the presidential limousine in which President John F. Kennedy was assassinated. This limousine is currently on display in Henry Ford Museum.
But our Kennedy-related collections encompass much more than this limousine. They include materials that relate to such topics as his presidential campaign, inauguration, vision for a New Frontier, media coverage of his assassination, and the public commemoration after his death.
While we already had many Kennedy-related collections, the 50th anniversary of President Kennedy’s assassination gave us the unique opportunity to expand upon these collections. In keeping with our interest in highlighting innovation stories at The Henry Ford, this new collecting focused on President Kennedy as a social innovator—that is, the ways in which his impact radically altered the status quo in our society. Using this approach, we focused our recent collecting upon the following topics:
Here is a sampling of our collections relating to Kennedy’s presidency, his role as a social innovator, and his enduring legacy.
(Object ID: 2001.79.1) Political campaign bumper sticker, 1960.
Using giveaways like this campaign bumper sticker, Democratic Senator John F. Kennedy launched an exhaustive campaign in 1960 against Republican opponent Vice-President Richard M. Nixon. Despite charges that he lacked experience and that his Catholic background would hurt him, Kennedy eventually won the very close 1960 election.
On January 20, 1961, John Fitzgerald Kennedy’s swearing-in as 35th President of the United States was followed by an official parade up Pennsylvania Avenue to the White House. As shown in this photograph, President Kennedy and First Lady Jacqueline rode in a 1949 Lincoln that had served Presidents Truman and Eisenhower. The presidential limousine we generally associate with President Kennedy was not completed until June of that year.
From the outset of his presidential campaign, Senator Kennedy seemed to understand instinctively how to harness the power of the new medium of television to influence public opinion. The first televised debate between Senator Kennedy and Vice-President Nixon was considered a key turning point in the 1960 Presidential election. As President, Kennedy also held live televised press conferences, like the one shown on this souvenir card.
Americans were enchanted by the Kennedy family and they wanted to know more, always more. Photographs and feature articles of young President John F. Kennedy and his attractive family fostered a sense of intimacy between the Kennedys and the American public—and, of course, sold magazines. Life and Look magazines, the popular documenters of American life at the time, often featured behind-the-scenes photo-essays of President Kennedy and his family.
Kennedy viewed his vision for a Peace Corps as an opportunity for young Americans to spread hope and goodwill across the world while also serving as a new weapon against the Cold War. By 1964 this program—which had been established March 1, 1961—had received an all-time high of over 45,000 applications. In 1966, less than three years after President Kennedy’s tragic death, Look magazine commissioned Norman Rockwell to portray Kennedy’s Peace Corps legacy for the cover of its June 14, 1966 issue.
President John F. Kennedy’s vision to explore the "new frontier" of outer space was an overt Cold War strategy against the Soviet Union, which had launched the first man into outer space on April 12, 1961. Kennedy’s bold vision for a stepped-up space program—that would land a man on the moon before the decade was out—ignited the public’s imagination. Americans cheered every new achievement. This souvenir card shows President Kennedy awarding NASA's Distinguished Service Medal to the first U.S. astronaut, Alan Shepard, three days after his successful space flight on May 5, 1961.
(Object ID: 97.1.1798.3) Teletype Message with Wire Service News Coverage of John F. Kennedy Assassination, November 22, 1963.
From the moment of President Kennedy’s assassination in Dallas, Texas, reporters struggled to make sense of exactly what happened and how events unfolded in ensuing moments, hours, and days. Our collection of teletype dispatches, newspapers, and magazines reflect how breaking news of this tragic event was reported and how it changed over time.
(Object ID: 2013.50.23) Commemorative United States Postage Stamp fro John F. Kennedy, 1964.
Stunned and disillusioned Americans embraced commemorative items relating to President Kennedy after his death. These items, including books, magazines, phonograph records, and this postage stamp, helped people mourn and enabled them to re-connect with their charismatic—and now deceased—leader. Commemorative items recalling the optimistic era when John F. Kennedy was President and Jacqueline Kennedy was First Lady are still popular today.
Check out these and many more of our Kennedy-related collections via the links below:
Additional Readings:
- President Franklin D. Roosevelt’s “Sunshine Special”
- Innovation Icon: Kennedy Presidential Limousine
- Theodore Roosevelt's Brougham, 1902
- Presidential Vehicles
Washington DC, 20th century, 1960s, TV, space, presidents, presidential vehicles, JFK, Henry Ford Museum, cars, by Donna R. Braden, by Cynthia Read Miller, by Charles Sable
This week, the 2013 Goodwood Revival kicks off in the United Kingdom, celebrating classic auto racing from the 1940s, 1950s, and 1960s in a three-day period-themed festival. The Henry Ford team will be there, and so will our Lotus-Ford race car usually on exhibit in Driving America. In honor of the Lotus and the driver who drove it to victory in the 1965 Indianapolis 500, we’ve digitized several dozen photos of the car, the race, and Jim Clark. View this photo of Jim in the car at Indy, plus other highlights from this digitization effort selected by Matt Anderson, Curator of Transportation, in a set titled Jim Clark and the 1965 Indianapolis 500.
Indiana, Europe, racing, race cars, race car drivers, Indy 500, Goodwood Revival, car shows, by Ellice Engdahl, 20th century, 1960s
Today, on Aug. 28, 2013, we commemorate the 50th anniversary of the March on Washington.
Of all the events that occurred that day 50 years ago, it is Martin Luther King, Jr.’s “I Have a Dream” speech that is most often remembered today. That speech—which went far beyond what King had initially planned—has been considered one of the most inspiring and powerful speeches of all time.
But what else happened that day?
Take a closer look at the March on Washington through these five artifacts from the collections of The Henry Ford.
As this pennant shows, the March on Washington was not solely a Civil Rights demonstration. It actually started as a march for jobs. This march was the brainchild of A. Philip Randolph, 73-year-old founder of the famous black union for Pullman porters, the Brotherhood of Sleeping Car Porters. He had talked of staging a march similar to this one back in 1941, to protest the lack of military defense jobs for African Americans. Now, 22 years later, African Americans had still not made much progress, in either employment opportunities or equitable wages. When Martin Luther King, Jr. and other Civil Rights leaders decided to combine forces with Randolph, the march took on the broader meaning that we associate with it today.
Once they decided to join forces, several black Civil Rights organizations came together to plan the Aug. 28, 1963, March on Washington. Each group had different outlooks, agendas, and reasons for being there. But, working together, they created the list of demands on this handbill. While all the leaders could rally around the new Civil Rights bill that President Kennedy had just introduced to Congress, most of them wanted more—more assurance of jobs, reasonable wages, and an end to segregation and discrimination. Handbills like this one were posted in local communities to inspire people to attend the March.
The organizers of the March had hoped for 100,000 marchers to show up. But, by 11:00 the morning of Aug. 28, some 250,000 marchers had arrived in Washington, D.C., having come by bus, train, foot, bicycle, and even on roller skates. Many had traveled hundreds, even thousands, of miles to get there. Most had paid their own way. The March was held on a Wednesday, so many people had to miss a day or more of work. While most in attendance were African American, there was a strong contingent of white marchers as well. The photograph that appears on the front of this record album depicts just a small segment of the hundreds of thousands of marchers that attended that day. Leaders of the event can be seen spanning the row in the foreground.
This program is a fascinating document of the day’s events. Speakers from each of the Civil Rights organizations who had helped plan the March offered remarks, as did labor leader Walter Reuther and members of Catholic, Protestant, and Jewish organizations. A “Tribute to Negro Women Fighters for Freedom” included Rosa Parks. After about two hours of speeches, King’s “I Have a Dream” speech ignited the hot, tired crowd. Then, A. Philip Randolph—the original instigator of the March—read the words of a pledge that the marchers were to agree to, raising their voices in the affirmative. The words of this pledge still ring with the hope and determination that defined that day 50 years ago. The following is an excerpt:
I pledge to carry the message of the March to my friends and neighbors back home and arouse them to an equal commitment and equal effort. I will march and I will write letters. I will demonstrate and I will vote. I will work to make sure that my voice and those of my brothers ring clear and determined from every corner of our land.I pledge my heart and my mind and my body unequivocally and without regard to personal sacrifice to the achievement of social peace through social justice.
In acknowledgement of the 50th anniversary of the March, a 20-minute film produced by the National Archives featuring historic footage will run on a loop throughout the day by "Your Place in Time" in Henry Ford Museum. From the U.S. Information Agency:
Experience the American Journey through our country's visual heritage in this historical recording provided by the National Archives of the United States. Scenes from the Civil Rights March in Washington, D.C., August 1963 includes footage featuring people walking up sidewalk; gathering on Mall, standing, and singing. It also includes people marching with signs, people at the speaker's podium, men with guitars, and crowds outside of the White House. A number of speakers are featured, including Rev. Martin Luther King, Jr. Also included are women at the podium singing "We Shall Overcome."
Donna R. Braden is Curator of Public Life at The Henry Ford.
1960s, 20th century, Washington DC, Civil Rights, by Donna R. Braden, African American history
A year and a half after the 2010 Winter Olympics in Vancouver, I found myself in an all-things-Canada souvenir shop in Toronto, which felt more like an Olympics pop-up shop. It didn’t matter that the Winter Games had come and gone – Canada was still very proud of hosting the 2010 Winter Olympics and wanted to make sure you were, too, by still offering hooded sweatshirts, colorful scarves, and those popular maple leaf mittens, all embroidered with the 2010 logo.
Halfway through the 2012 Summer Olympics in London, I’m here in metro Detroit wishing I had access to some of the Union Jack souvenirs attendees can be seen wearing on TV. According to this story in the Guardian, there’s definitely no lack of enthusiasm, and variety, for souvenirs this time around. Whether you’re lucky enough to attend the Olympics in person or are on the hunt for a must-have gift for your family back at home, Olympics souvenirs reflect exciting times in sports history.
Here in The Henry Ford’s collections, this lapel ribbon from the 1960 Winter Games in Squaw Valley was a welcomed souvenir for one lucky attendee as the Olympics returned to the United States for the first time since before World War II. Featuring a jumping ice skater and patriotic ribbons, you can almost picture hundreds of these badges proudly pinned to the coats of spectators as they watched their favorite athletes compete.
Which souvenirs do you think will become the most sought after for the 2012 Summer Games? Rebecca Bizonet, an archivist here at the Benson Ford Research Center, keeps this eraser (below) from the 2004 Summer Games in Athens on her desk as a small, but meaningful, reminder of the Olympics. Do you think any souvenirs from the London games will be in a museum some day?
20th century, 1960s, 2000s, California, Europe, Canada, 21st century, 2010s, sports
