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Activating The Henry Ford Archive of Innovation

Posts Tagged 2010s

Part of the virtual visit you can now make to the Ford Rouge Factory Tour within Google Cultural Institute.

We're very pleased to announce that we are launching a new partnership between The Henry Ford and the Google Cultural Institute, available to anyone with Internet access here. The Google Cultural Institute platform features over 1,000 cultural heritage institutions worldwide, and more than 6 million total artifacts, “putting the world’s cultural treasures at the fingertips of Internet users and … building tools that allow the cultural sector to share more of its diverse heritage online” (in Google’s own words). Continue Reading

technology, 21st century, 2010s, Greenfield Village, Google Arts & Culture, Ford Rouge Factory Complex, by Ellice Engdahl, African American history

 

Maybe it was the 16°F temperature outside, but I loved this Kia A1A Optima concept roadster – named for the Florida highway running south to Key West.

 

It's that time of year again when the eyes of the automotive world turn to Detroit. The North American International Auto Show attracts automakers, suppliers, press and enthusiasts from around the globe to the Motor City to revel in the industry's latest technologies and trends.

 

Our 1967 Mark IV helps Ford celebrate its return to Le Mans later this year.

 

If you're a racing fan, the fun starts the moment you enter Cobo Center's lobby. Ford Performance has set up shop with four significant Blue Oval racers. The headliner is the new GT that will return Ford to Le Mans in June, in celebration of its historic 1-2-3 finish over Ferrari 50 years ago. But visitors will also enjoy the 2017 NASCAR Fusion, the first-built 1965 Shelby Mustang GT350, and - my unabashed favorite - the 1967 Mark IV that Dan Gurney and A.J. Foyt drove to an all-American victory at that year's Le Mans 24-Hour. (The latter, of course, is a part of The Henry Ford's collection.) Once you get inside the exhibition hall proper, don't miss Juan Pablo Montoya's winning car from the 2015 Indianapolis 500, displayed prominently with the Borg-Warner Trophy. Continue Reading

21st century, 2010s, racing, NAIAS, movies, Michigan, luxury cars, Detroit, cars, car shows, by Matt Anderson

Kenner’s original Millennium Falcon play set. She may not look like much, but she’s got it where it counts, kid. THF1083

It’s an old museum-related joke: You don’t feel old until you see your toys exhibited as historic artifacts. Okay, so I felt a bit aged the first time I saw that Star Wars lunchbox in Your Place in Time, but I never questioned its right to be there. For us Gen X types, few things are so much of our time as Star Wars.

While I was around when all three of the original films were in theaters, most of my viewings came via videotapes recorded from HBO airings. (Heh, a Star Wars viewing still doesn’t feel quite right to me unless it starts with this.) Not until Return of the Jedi arrived in 1983 was I old enough to see one of the movies on the big screen. I still remember being thrilled by the sarlacc pit battle and the speeder bike chase, being saddened at Yoda’s death, and being generally grossed out by Jabba the Hutt. Disgusting or not, it was satisfying to finally see that vile gangster after hearing his name dropped ominously in the first two movies. All in all, it was a magical experience, and the reason that I don’t personally rate Jedi as a lesser work than its predecessors. Continue Reading

21st century, 2010s, 20th century, 1980s, 1970s, toys and games, space, popular culture, movies, childhood, by Matt Anderson

No, that's not a malfunction. That's what a 1910 Stanley looks like when it's under steam.

Another car show season drew to a close with our Old Car Festival on September 12-13. It’s always disheartening for car fans – and warm weather fans – to see summer go, but the festival makes for a great climax. This year we had more than 900 cars, bicycles and commercial vehicles registered for the event. Every one of them dated from the 1890s to 1932, a time of innovation, evolution and variety. Visitors to Greenfield Village saw everything from the ubiquitous Ford Model T to the downright obscure Havers (only a handful of these cars, built in Port Huron, Michigan, from 1911-1914, are thought to survive). Continue Reading

Michigan, Dearborn, 21st century, 2010s, Old Car Festival, Greenfield Village, events, cars, car shows, by Matt Anderson

Jonathan Lewandowski holds up one of the first E.T. cartridges excavated from the Atari Tomb. Deb Lewandowski looks on. THF122249

Every year, as we plan for Maker Faire Detroit behind the scenes, The Henry Ford’s curators think about what items from their collections might be brought out for special display during the event. At this year’s Faire, a new acquisition will make its public debut—items retrieved from the infamous “Atari Tomb of 1983” in Alamogordo, New Mexico.

As any good folklorist will tell you, urban legends usually prove to be fabrications of truth that have gone awry and gained their own momentum, spread by word of mouth and media publicity. But sometimes—urban legends turn out to be true. In April 2014, excavations at the Alamogordo, New Mexico landfill unearthed every video game fan’s dream: physical evidence that the legend of the “Atari Video Game Burial” of 1983 was indeed a very real event. Continue Reading

New Mexico, video games, technology, Maker Faire Detroit, events, by Kristen Gallerneaux, 21st century, 20th century, 2010s, 1980s

2015.13.1

As we gradually work our way through digitizing the vast collections of The Henry Ford, we tackle many projects our staff enjoy: evening gowns, mourning jewelry, and Dave Friedman auto racing photographs, for example, all pose logistical challenges, but we generally look forward to the undertaking. The less glamorous side of digitization, though, is working with objects that are potentially hazardous or unpleasant to handle, like the metal corrosion found on many of the objects we’re remediating as part of our IMLS grant, or a collection of food packaging that had to be emptied and cleaned of decades-old contents. One such project we’ve just completed is material related to the Atari Video Game Burial, in which a struggling Atari, Inc. buried hundreds of thousands of video game cartridges and gaming equipment in a New Mexico landfill in 1983.  The Henry Ford’s collection contains photos and other material documenting the excavation of the landfill in 2014, as well as recovered cartridges (like E.T., shown here) and equipment—and even some of the dirt from the landfill.  We can now vouch that material recovered from a landfill continues to smell like a landfill for quite some time. View our digitized Atari Burial collection (sans the unpleasant odor) on our collections website now, and watch for an upcoming blog post by Curator of Communication & Information Technology Kristen Gallerneaux to learn more about this material.

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.

New Mexico, video games, technology, digital collections, by Ellice Engdahl, 21st century, 20th century, 2010s, 1980s

The Plymouth Barracuda, seen here in its 1964 form, could be made into a muscle car by 1967, when Chrysler’s big 383-cubic inch V-8 became an engine option.

If it’s summer, it’s car show season. And if it’s Father’s Day weekend, then it’s time for Motor Muster at The Henry Ford. Some 850 cars, bikes, commercial and military vehicles gathered in Greenfield Village for our annual celebration of automobiles built from 1933 to 1977. This year, we paid special attention to muscle cars, those massive-engine, intermediate and full-sized cars that reigned for about ten years before rising insurance premiums and gas prices – to say nothing of tighter emissions regulations – put them out to pasture. Formally, the muscle car’s beginning is traced to Pontiac’s GTO performance package, first offered for the 1964 model year. But 2014 was the year of the Mustang at Motor Muster (and besides, our own GTO is a 1965 model) so 2015 seemed like a perfect opportunity to salute Detroit’s horsepower heavies. Continue Reading

Michigan, Dearborn, 21st century, 2010s, Motor Muster, Greenfield Village, events, cars, car shows, by Matt Anderson

 

Jim McCabe, Curator of Agriculture and The Environment

 

This year The Henry Ford has been very excited to be collaborating with the Detroit Institute of Arts, and other Detroit-area community organizations, to provide additional context for their current exhibit, "Diego Rivera and Frida Kahlo in Detroit." This year we've been digitizing parts of our collection that directly relate to Diego Rivera, Frida Kahlo, their relationship with Edsel Ford and Ford Motor Company, and the creation of the well-known frescos found in the DIA's Rivera Court.

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Because of the close involvement of Edsel Ford and Ford Motor Company in the project, our archives contain documents, photographs, and correspondence related to these subjects.

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Earlier this year a group of curators spent time in Rivera Court thinking about how their areas of expertise here at The Henry Ford connect in some way to Diego's murals. From agriculture to communications, each of our curators found an instant connection.

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Take a look at our curators' reflections in this series of videos shot on location at the DIA.

 

Lish Dorset is Social Media Manager at The Henry Ford.

 

21st century, 2010s, 20th century, 1930s, Michigan, Diego Rivera and Frida Kahlo in Detroit, Detroit Institute of Arts, Detroit, by Lish Dorset, art

Can of New Coke, THF 304647

Remember “New Coke”?  April 23, 2015 marks the 30th anniversary of its celebrated—and controversial—introduction. This soft drink lasted less than three months but its legacy lives on as a cautionary tale of marketing and branding. Was this attempted innovation a great marketing blunder or did it turn out to be a great marketing success? It depends on how you look at it.

On April 23, 1985, The Coca-Cola Company introduced “New Coke” as a replacement to the old Coke that had been around for almost 100 years. The sweeter, more syrupy taste of New Coke—based on the company’s Diet Coke formula but without the artificial sweeteners—was intended to compete successfully with Pepsi. Over the years, more and more people—especially young people—had come to prefer the taste of Pepsi over Coke. Now, in numerous blind taste tests among consumers, New Coke successfully beat out Pepsi time after time. Coca-Cola spent over four million dollars developing, testing, and marketing New Coke. The company was sure they had a winner on their hands. Continue Reading

21st century, 2010s, 20th century, 1980s, popular culture, by Donna R. Braden, beverages

Newburgh Free Academy, of Newburgh, New Jersey, sprints its car through Detroit in the 2015 Shell Eco-marathon Americas.

Earlier this month, we at The Henry Ford were excited to participate in the Shell Eco-marathon Americas, held in Detroit’s Cobo Center from April 9-12. More than 1,000 high school and college students, representing the United States, Canada, Brazil and Guatemala, competed to determine which of their 113 teams produced the car capable of the best fuel mileage.

Shell, the global energy company, sponsored fuel-mileage competitions as early as 1939, but more recently the Eco-marathon has evolved into three events held annually in Europe, Asia and the Americas. This year marks the first time that the Americas competition took place in the Motor City. Teams may enter cars in one of two classes. Prototype cars strive for maximum fuel efficiency with exotic materials and designs. Urban Concept cars resemble street vehicles complete with lights, signals and working horns. Teams using internal combustion engines may power their vehicles with gasoline, diesel, natural gas or ethanol. Those using electricity can choose between lithium-based batteries or hydrogen fuel cells. Whatever the fuel, the goal is the same: squeeze as much distance out of it as possible. Continue Reading

21st century, 2010s, Michigan, making, events, environmentalism, education, Detroit, childhood, cars, by Matt Anderson