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As featured on: The Henry Ford's Innovation Nation


Bandannas have been popular presidential campaign items since at least the 1840s. While wealthy, urban gentlemen sported neatly folded linen or silk handkerchiefs, farmers and blue-collar workers preferred to carry colorful cotton bandannas like this one. They dangled them from the hip pockets of their overalls or the front pockets of their frock coats worn to church on Sunday.  At political parades and rallies, they would whip them out to twirl them by hand or swing them from atop a pole.  They also used them to decorate front porches and even flew them from buggy whips while traveling by horse and carriage.

This bright red bandanna was created by the National Kerchief Company for Theodore Roosevelt’s presidential campaign of 1912. Roosevelt had assumed the Presidency in 1901 after the tragic assassination of President William McKinley and he was re-elected in a landslide in 1904.  But he declared that he was not running for re-election in 1908 and, instead, backed his close friend and Secretary of War, William Howard Taft. Although Roosevelt’s backing helped Taft win the 1908 election, Taft became increasingly conservative and lacked Roosevelt’s energy, personal magnetism, and public support. Roosevelt’s own disenchantment with Taft finally convinced him to oppose him in the 1912 election. When Republican Party leaders decided to nominate Taft, Roosevelt organized his own party—the Progressive Party.

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The rich imagery on this bandanna was intended to be an emotional appeal to voters, reminding them of how much Roosevelt had endeared himself to them a decade ago.  First, the hat in the center of the bandanna symbolizes Roosevelt’s decision to run for President after a hiatus of four years, by proclaiming “My hat is in the ring.”  But this is not just any hat.  It is a slouch hat, a wide-brimmed felt hat that was commonly worn by the U.S. military since the Civil War and was still popular among cowboys and other Westerners.  One side of the brim was often pinned up, allowing wearers to sling a rifle over their shoulder.  This, in fact, was the type of hat that Roosevelt had made famous as he heroically led the Rough Riders during the Spanish-American War in 1898.  

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Teddy Roosevelt’s initials printed around the outside of the hat were designed to look like a cattle brand, evoking Roosevelt’s ranching years in the Dakota Territory during the 1880s.  During that time, he developed a love for the West, for cowboy life, for vigorous exercise, and for nature—all passions he brought to the White House and instilled in the American public during his Presidency.

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Around the outer edge of the bandanna appears the caricatured image of Roosevelt himself, immediately recognizable through the slouch hat, spectacles, and mustache.  The bandanna he is wearing was also a part of his Rough Rider uniform.  Bandannas, in fact, became an iconic part of every Rough Rider’s uniform, popularized by the Western cowboys who joined Roosevelt’s volunteer cavalry and then embraced by everyone—even the high-falutin’ Eastern college men and intellectuals who were Roosevelt’s friends.  Teddy Roosevelt himself had worn a blue bandanna with white polka dots with his custom-made khaki Rough Rider uniform.  This likely accounts for the polka-dot background on the bandanna’s outer edge. 

When Roosevelt joined the 1912 Presidential race, his run for re-election would prove to be the most impressive and exciting third party candidacy in American political history.  In the end, however, the Roosevelt-Taft split in Republican votes opened the door for Democrat Woodrow Wilson to win the election.

A bandanna full of symbols, in itself a symbol of Teddy Roosevelt—the Rough Rider, the hero, the cowboy, the everyman.  It is a wonderful example of an object whose symbolic references people understood at the time and whose playful design can still delight us today. 

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20th century, 1910s, presidents, fashion, by Donna R. Braden

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The Wawona Tunnel Tree was a popular early tourist attraction at Yosemite National Park. THF130220

At the dawn of the 20th century, horseless carriages were still untested novelties.  They were prone to mechanical breakdowns over long distances and likely to get mired in the muck of bad or non-existent roads. Yet, despite these challenges, the lure of taking them out to view the scenic wonders of America’s national parks was irresistible. 

The first adventurous motorists showed up at Yosemite National Park in 1900 and at Yellowstone two years later. They shocked everyone and were promptly ordered to leave. For more than a decade afterward, automobiles were banned from the parks.  After all, these newfangled contraptions endangered park visitors, spooked the horses who regularly pulled tourist carriages and wagons, and seemed out of keeping with the quiet solitude of the parks.  It would take the creation of the National Park Service in 1916 and the vision of its first director, Stephen Mather, to wholeheartedly embrace automobiles as an asset to the parks. And perhaps no other single decision would have more impact on both the parks themselves and on Americans’ attitudes toward them. 

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Stagecoach loading well-to-do tourists in front of Mammoth Hot Springs Hotel at Yellowstone National Park, part of a package tour offered by the Northern Pacific Railroad. THF120284

Slowing down acceptance of automobiles in the parks was the control of the railroads, who early on realized the profits that could be made by providing exclusive access to the parks. Railroad companies not only brought tourists from distant cities and towns but also financed many of the early park hotels and operated the horse-drawn carriage tours inside the parks. The long railroad journey, hotel stays, and park tours were all geared toward wealthy tourists who could afford such extended and expensive pleasure trips.

Despite the railroad companies’ lobbying efforts and park managers’ arguments that they spoiled the experience of being in nature, automobiles entered the parks in increasing numbers. Mount Rainier National Park was the first to officially allow them in 1907. Glacier allowed automobiles in 1912, followed by Yosemite and Sequoia in 1913. Motorists to the parks still faced long lists of regulations: written authorization to enter, time restrictions on the use of their vehicles, strict attention to speed limits, and rules about pulling over for oncoming horses and honking at sharp turns.

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Advertising poster promoting Metz “22” automobiles, winner of the American Automobile Association-sponsored Glidden Tour of 1913—a 1,300-mile endurance race from Minneapolis to Glacier National Park. THF111540

As automobile clubs exerted increasing pressure on local and state governments, Congress slowly began taking steps to improve park roads to make them safer for motorists. The advent of World War I—sharply curtailing travel to Europe—coupled with an aggressive “See America First” campaign by highway associations like the Lincoln Highway Association encouraged more Americans than ever to take to the open road. By 1915, so many motorists stopped at Yellowstone National Park on their way to the Panama-Pacific Exposition in San Francisco that in August of that year, automobiles were finally officially allowed entrance to that park.

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The scenic Cody Road to Yellowstone National Park, which opened in 1916, offered eastern motorists a more direct route into the park than the original north entrance used by tourists arriving by the Northern Pacific Railroad and the west entrance used by those taking the Union Pacific Railroad. THF103662

In just 15 years, automobiles in the national parks had grown from a trickle to a steady stream. But the real turning point came with the creation of the National Park Service on August 25, 1916, and the vision of its first director, Stephen Mather.  Mather wanted all Americans to experience the kind of healing power he himself had found in the national parks. So he aligned himself with the machine that was dramatically transforming people’s lives across the country—the automobile.  Mather knew how to appeal to motorists, promising them “a warm welcome, good roads, good hotels, and public camps.” Furthermore, he innately understood that the point-to-point travel of horse-drawn carriage tours would not work for motorists, who wanted to travel on their own schedule and stop where they wanted. Scenic highways with turnouts, lookouts, and trailheads would be oriented to the understanding that, as Mather’s assistant Horace Albright maintained, “American tourist travel is of a swift tempo. People want to keep moving [and] are satisfied with brief stops here and there.”

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So many early motorists arrived at the parks prepared to camp that public campgrounds were soon created to ensure safety, order, and control. THF128250

Mather’s ceaseless promotion worked.  In 1918, the number of tourists coming to Yosemite by automobile outnumbered those arriving by train by a ratio of seven to one.  In 1920, for the first time, the number of people visiting the national parks exceeded one million during a single year.  Mather could happily declare that the American people “have turned to the national parks for health, happiness, and a saner view of life.”  And the automobile, he concluded, “has been the open sesame.” 

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As the parks officially opened to automobiles, motorized touring cars rapidly replaced horse-drawn vehicles—in 1917 for both Yellowstone and Yosemite and in 1919 for Rocky Mountain National Park. THF209509

Numbers rose dramatically from that time on.  In 1925, yearly visitation to the parks exceeded two million and in 1928, three million.  With increased visitation came more willingness by Congress to support the parks.  Annual appropriations went toward improvements geared to motorists, including campgrounds, picnic areas, parking lots, supply stations, and restrooms.  Newly paved roads were designed to harmonize with the landscape and offered plenty of scenic turnouts and vistas.  At the same time, the majority of land would remain wilderness for backcountry hikers and campers. 

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Roads for motorists were designed to heighten the experience of the parks’ scenic wonders, as shown by this view next to the Three Sisters Trees in Sequoia National Park. THF118881

When automobiles entered the national parks, the foundation was laid for the ways in which we experience them today.  Mather believed that there was no better way to develop “a love and pride in our own country and a realization of what a wonderful place it is” than by viewing the parks from inside an automobile.  Everyone did not agree, of course.  Some argued that cars were a menace, a nuisance, an intrusion.  Either way, the automobile was destined to become the “great democratizer” of our national parks.

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This 1929 guidebook offered automobile tours not only along the rim of the Grand Canyon but also to the outlying, lesser-known Navajo and Hopi reservations. THF209662

For more on automobiles in the national parks, check out:

Donna R. Braden is the Curator of Public Life at The Henry Ford.  She’s looking forward to visiting two more national parks on her bucket list soon—Mount Rainier and Olympic.

cars, nature, roads and road trips, by Donna R. Braden, national parks, camping

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Postcard, Old Faithful Geyser, 1934

Yellowstone National Park, the first national park established in 1872, was a uniquely American innovation.  Like the Declaration of Independence, it embodied America’s democratic ideals—in this case, the groundbreaking idea that our magnificent natural wonders should be enjoyed not by a privileged few but by everyone.  The inscription over Roosevelt Arch at the north entrance to the park, "For the Benefit and Enjoyment of the People," symbolizes the ideals that established Yellowstone and defined the vision for all national parks to come.

Come now on a virtual tour through The Henry Ford’s collection to view the wonders of Yellowstone National Park.

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Postcard, Entrance Gateway, 1903-4

Imagine it is the early 1900s, and you’ve chosen to take the four-day guided tour through the park by horse-drawn carriage.  From the north entrance, you travel through towering canyons to your first stop, Mammoth Hot Springs.  

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Postcard, Mammoth Hot Springs Terraces, 1935

The hot springs there, heavily charged with lime, have built up tier upon tier of remarkable terraces.  The springs are constantly changing, presenting what one guidebook calls “an astonishing spectacle of indescribable beauty.”  After viewing the hot springs and walking among its many terraces, you spend your first night at the humble but serviceable Mammoth Hot Springs Hotel.

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Postcard, Park Stage at Mammoth Hot Springs, 1904-5

The next day, anticipation builds as you head south into the area with all the geyser activity.  You pass Roaring Mountain, so named for the sound of steam fumaroles that became very active and noisy there in 1902.

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Postcard, The Constant and the Black Growler, Norris Geyser Basin, 1908-9

Before long, you reach the first great geyser basin: Norris Geyser Basin. At the intersection of three major earthquake fault zones, Norris is the hottest, most active geyser basin in the park. Underground water temperatures of 706 degrees Fahrenheit have been measured.  Norris has it all: hot springs, geysers, fumaroles, and bubbling mud pots. 

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Postcard, Geysers in Eruption, Upper Geyser Basin, 1908-9

From Norris, you proceed to Lower and Middle Geyser Basins until you finally reach Upper Geyser Basin—the place you’ve heard so much about. Approximately two square miles in area, Upper Geyser Basin contains the largest concentration of geysers in the park—in fact, nearly one-quarter of all of the geysers in the world!  A variety of other thermal features also exist here, including colorful hot springs and steaming fumaroles.

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Postcard, Old Faithful Inn and Geyser, 1935

Upper Geyser Basin is home to Old Faithful, the most famous and celebrated geyser in the world. The 1870 Washburn Expedition camped near this geyser. They were the ones who named it Old Faithful, because they discovered it had frequent and regular eruptions. It can last from 2-5 minutes, reach a height of 90 to 184 feet, and emit 10,000 to 12,000 gallons of water at a time.  

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The Lobby, Old Faithful Inn, 1904-5

You stop for the night here at Old Faithful Inn, a grand hotel built in 1903. Most resort hotels at the time were intended to serve as civilized oases from the wilderness.  However, Old Faithful Inn, the first true rustic-style resort, was designed by young, self-taught architect Robert Reamer to fit in with nature rather than to escape from it.  The inside of the hotel continues the rustic look, with a spectacular seven-story log-framed lobby containing a massive stone fireplace.  

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Postcard, Paint Pots, Yellowstone Lake, 1905-6

Heading down the road, West Thumb Geyser Basin is one of the smaller geyser basins in Yellowstone. Located along the edge of Yellowstone Lake, it consists of a stone mantle riddled with hot springs. These resemble vast boiling pots of paint with a continuous bubbling-up of mud.

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Postcard, Fish Pot Hot Spring, 1901

About 30 miles from Upper Geyser Basin is Yellowstone Lake—one of the coldest, largest, and highest lakes in North America. The lake includes 110 miles of shoreline and reaches depths of up to 390 feet. The bottom of the lake remains a constant 42 degrees Fahrenheit year-round.  

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Postcard, Lake Hotel, 1904-5

Here you rest for the night at the charming Yellowstone Lake Hotel, the oldest surviving hotel in the park, built in 1891. Robert Reamer added the colonial-style columns to this quintessential Eastern-styled hotel in 1903. 

Heading back north along the park’s Grand Loop Road, Hayden Valley is filled with large, open meadows on either side of the Yellowstone River—the remains of an ancient lakebed. The valley is the year-round home to bison, elk, and grizzly bear.

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Postcard in souvenir viewbook, Great Falls, 1934

As the Yellowstone River flows north from Yellowstone Lake, it leaves the Hayden Valley and takes two great plunges: first over the Upper Falls and then, a quarter mile downstream, over the Lower Falls—at which point it enters the Grand Canyon of the Yellowstone.  In places, the canyon walls drop some 1,000 feet to the river below. You spend the night at the last of the four great Yellowstone resorts, Grand Canyon Hotel, before returning to Mammoth Hot Springs and the end of your tour. 

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Postcard, A Wylie Single Tent Interior, about 1910

Those who can’t afford the type of tour you’ve just taken can choose the less expensive “Wylie Way,” which involves seeing the sites from a Wylie stagecoach and lodging in a canvas tent overnight.  

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Postcard, Public Automobile Camp in Yellowstone Park, about 1920

It is inevitable, of course, that more and more motorists are arriving at Yellowstone every day. The use of automobiles in the park are bringing paved roads, parking areas, service stations, and improved public campgrounds. Most early motorists are used to roughing it and come prepared to camp.  

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Photo, Tourist with bear, about 1917

Yellowstone will set the tone for all the other national parks to come. When the National Park Service is formally established in 1916, it incorporates many of the management principles that the U.S. Army brought to Yellowstone when its soldiers first arrived to establish order there back in 1886. Old Faithful Inn will help define the style of Western resorts and park architecture for the next several decades. Finally, as some early tourist behaviors—like feeding bears, peering into geysers, and fishing in hot springs (as shown in the postcard of Fish Pot Hot Springs)—are found to be harmful to Yellowstone’s fragile ecosystems, the park will become a testing ground for exploring and defining what it means to be a national park—serving the dual mission of preserving natural wonders while, at the same time, letting the public enjoy them. 

Donna R. Braden is the Curator of Public Life at The Henry Ford.

Wyoming, Yellowstone National Park, travel, roads and road trips, postcards, nature, national parks, camping, by Donna R. Braden, 20th century, 1900s

 

A Swell Head,” ca. 1855 THF 126861

There is no other day like Valentine’s Day. It is a day in which we are strongly encouraged—by tradition, by our peers, by merchandisers and greeting card manufacturers—to express our positive feelings for another person. Generally, these feelings relate to love, affection, friendship.  Valentine’s Day cards are an easy way to communicate one’s feelings, preventing the sender from having to say these things in person. Often we find—in the plethora of cards available today ranging from humorous to “hot”—that the sentiment written in the card expresses exactly what we want to say better than if we’d said it in person.

Valentine’s Day cards have long served this purpose. During the late 1800s, most of these cards were frilly, draped with images of cherubs, birds, and flower garlands, and dripping with sweet sentimental verses. Intended to be sent to family members or sweethearts, these fit the moral tone and maudlin sentimentality of the era. Continue Reading

20th century, 19th century, Valentine's Day, home life, holidays, correspondence, by Donna R. Braden, archives

Aluminum Christmas Tree, 1960-1965 THF162729

It was eye-catching, lightweight, and easy to care for. There was none of the fuss and muss of a real tree because the needles were attached. You could store it compactly in a box and reuse it year after year. It was completely safe unless you foolishly strung it with electric lights—potentially causing a fire hazard.

Photo of tree in living room, December 1962 THF126330

No, to make your aluminum Christmas tree shine with a dazzling brilliance, you didn’t use strings of electric lights. You turned a four-color, revolving color wheel onto it. And maybe added a few shiny blue or red balls to heighten the silvery aluminum effect. Any way you looked at it, the aluminum Christmas tree was a perfect symbol of the modern Jet-Age lifestyle people were dreaming about in the early 1960s. Continue Reading

20th century, 1960s, holidays, Christmas, by Donna R. Braden

 

Darth Vader Action Figure Carrying Case, ca. 1980 THF1078

 

The reviewers thought it had no chance of becoming a hit. Even writer-director George Lucas wasn’t sure about it. Sure, he’d had a hit with “American Graffiti”—a film deeply rooted in nostalgia and American popular culture. But this was different. Maybe a little too wacky for the general public, he thought.

But moviegoers thought differently. They turned out in record numbers to see “Star Wars” over the summer of 1977. Lines stretched for miles outside movie theaters. Tickets sold out as soon as their box offices opened. This first “Star Wars” movie (later subtitled “Episode IV - A New Hope”) went on to not only win six Oscars but to become one of the most popular and highest-grossing films of all time. Continue Reading

California, 20th century, 1970s, space, popular culture, movies, by Donna R. Braden

Cover of a 1977 Early Reader THF 126319

It would not be a proper Christmas season without at least one viewing of the TV special, “A Charlie Brown Christmas.” Every year, we can enjoy the antics of Lucy, Schroeder, and the rest of the “Peanuts” gang as they get ready (or not) for the Christmas play; sympathize with Charlie Brown as he passes up all those bright shiny aluminum trees and picks the sorriest tree on the Christmas tree lot; and cheer when the gang transforms Charlie Brown’s sad little tree into one of beauty and elegance at the end. Today, we can watch the special any time we want. But, back when it first aired on TV in 1965, we could only watch it once—Thursday, December 9, at 7:30 p.m., on CBS. And it was a revelation! Continue Reading

20th century, 1960s, TV, popular culture, holidays, Christmas, by Donna R. Braden

Lapel pin of the new Rosa Parks stamp introduced at Henry Ford Museum’s Day of Courage—a daylong event on February 4, 2013, that commemorated Rosa Parks’ 100th birthday and honored both her achievements and her impact. THF162760

In a rare moment, one person’s simple act of courage can change the world. On the 60th anniversary of Rosa Parks’ refusal to give up her seat to a white man on a bus in Montgomery, Alabama, we pause to reflect on the impact and legacy of her courageous action.

Rosa’s awareness of social injustice started at an early age. As a girl growing up in Alabama, Rosa hated the disrespectful way that whites often treated black people. Her grandfather, a former slave, instilled a sense of pride and independence in her. Continue Reading

Alabama, 1950s, 20th century, women's history, Rosa Parks bus, Rosa Parks, Civil Rights, by Donna R. Braden, African American history

The Kennedy Presidential Limousine as it currently looks, including modifications completed during the Johnson and Nixon administrations. THF91101

If you were born before the mid-1950s, you probably remember with stunning clarity the exact moment you heard that President John F. Kennedy had been shot. You might recall where you were, the time of day, and perhaps even the clothes you were wearing. Psychologists call these exceptionally vivid memories “flashbulb memories,” as if the shocking nature of the event and the extreme emotions elicited by it set off a brain mechanism that “froze” that moment in time like a camera flashbulb illuminating a photographic image.

Today, an assortment of images and first-hand accounts help us recall that singular event on November 22, 1963. But perhaps nothing is as powerful or visceral as encountering the actual car in which President Kennedy was riding that day.

This vehicle began as an idea back in 1957, when the bulbous styling of President Dwight D. Eisenhower’s 1950 “Bubbletop” Lincoln was looking decidedly old-fashioned. President Eisenhower’s “Bubbletop” had also seen hard use, logging over 100,000 miles in its seven-year existence. For the third time (beginning with President Franklin D. Roosevelt’s 1939 “Sunshine Special”), Ford Motor Company was asked to design an up-to-date Lincoln Continental fit for the President. By 1961, when Kennedy’s presidential limousine was finally built, the company had both adopted new razor-edged, slab-sided styling and had just introduced the only four-door convertibles on the market. These sleek, modern features seemed perfectly suited to the ceremonial car for a young, forward-thinking President who had just taken office. Continue Reading

limousines, cars, by Donna R. Braden, JFK, presidents, presidential vehicles


The 1946 Lamy's diner, as it appears today in Henry Ford Museum. THF77241

Back before diners were considered revered icons of mid-20th-century American culture, Henry Ford Museum's acquisition of a dilapidated 1940s diner raised more than a few eyebrows. Was a diner, from such a recent era, significant enough to be in a museum?

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Happily, times have changed. Diners have gained newfound respect and appreciation, as innovative and uniquely American eating establishments. A closer look at Lamy's diner reveals much about the role and significance of diners in 20th-century America. Continue Reading

Massachusetts, 1980s, 1940s, 20th century, restaurants, Henry Ford Museum, food, entrepreneurship, Driving America, diners, by Donna R. Braden