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Activating The Henry Ford Archive of Innovation

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In honor of National Engineers Week at The Henry Ford, our Curator of Transportation Matt Anderson led a panel (including Michigan Department of Transportation’s Michele R. Mueller, Kettering University’s Kip Darcy, and Arrow Electronics’ Grace Doepker) on the topic of autonomous vehicles. The panel wasn’t able to answer all of the questions asked, so we’ve collected our inquiries for the experts to weigh in on.

If you missed the panel, you can watch the presentation here.

Is the Comuta-Car a copy of The Dale?
Matt: The Dale is a story unto itself. That car (like the company behind it) was considered a fraud, while the Comuta-Car was a much more successful effort to manufacture and market vehicles. The Dale was a three-wheeled car powered by a two-cylinder internal-combustion engine. The Comuta-Car had four wheels and a DC electric motor. The Dale was also considerably larger, measuring 190 inches long to the Comuta-Car's 95 inches. That said, both cars were aimed at economy-minded customers looking for fuel efficiency.

Is there a danger to the vehicle being hacked?
Michele: There is a lot of work around security from all aspects (vehicle, infrastructure, supplier hardware, software, etc.) that put multiple layers of security in place to prevent that.

Kip: System security is a big deal - ensuring vehicle platforms are using the most sophisticated security is vital to building trust for owners and operators.  Over-the-air updates is an important component to ensure the vehicle platform has the latest antivirus/security defenses. Like cell phones, the platform always needs to be secure.

What types of programs/coding is available to protect the confidentiality of the car to only be assigned to the driver?
Michele: The industry has developed and continues to develop things such as personal recognition items (facial features, fingerprint, eye scan, etc.) that would allow this type of driver confidentiality. It has also brought to light concern over law enforcement and emergency responder access if needed in cases of having to impound a vehicle, if the vehicle is in a crash etc. MDOT has worked very diligently with Michigan State Police specifically to meet with industry professionals and talk through these challenges from that perspective and has aided the industry in their development of the technology. MDOT also works with other entities to provide training opportunities to Emergency responders for how to handle these types of vehicles as well as electric vehicles as they become more common on the infrastructure.

Kip: Quite likely that users and owners will give up a fair amount of confidentiality w/technology providers/OEMS when using fully connected vehicles. Like web browsing and mobile phone usage, it will be used to personalize the experience. Flip side - multiple users of a vehicle would have user accounts/profiles like current smart key/fob profiles on vehicles. If someone uses your fob, they may have access to your profile and user data.

How do these cars account for winter driving in states like Michigan?
Michele: A lot of testing goes on with these vehicles in all weather conditions and many of the auto companies and Tier I suppliers have facilities in northern and Upper Peninsula of Michigan to do testing such as this in those conditions. They are run through many weather scenarios rigorously and this is a good use case for why we set up our pilot and deployments in this space as sustainable environments so that regardless of when the weather happens the environment is there to test with.

Kip: As Michele points out, Michigan is an amazing test environment: the combination of extreme weather and infrastructure challenges make for great testing to compliment all of the work done in California, Arizona, and Nevada.

How do you overcome the liability issue? If an individual is in a crash due to driver’s error, it’s their fault. If an individual is in a crash in an autonomous car, is the manufacture at fault?
Michele: This is a very hot topic with a lot of lawyers, legal teams, insurance entities, etc., all part of the conversation. That determination is not out yet and I believe we have a bit to go before it is resolved. I do know that the reduction of crashes is drastically reduced by taking the human error factor out which automatically leads to a reduction in injuries and fatalities.

Kip: I see the convergence of two issues; driver liability and product liability.  Currently need a licensed driver in a vehicle - fault pinned to the driver (however, MI is no-fault) Malfunctioning systems would be a product liability issue - such as a possible design or manufacturing defect.  In a future w/L4/L5 fully automated vehicles w/o a licensed driver, the insurance regulations will need to change. NAIC National Auto Insurance Commissioners has resources on the topic.

When do you think autonomous vehicles will become widely used in our everyday life?
Michele: I personally believe that a fully Level 5 automated vehicle being widely used with saturation is 15-20 years out. We have automated vehicles today with different feature sets and they are showing benefits.  There will be a transition period and a mixed use for a quite a while yet.

Kip: Based on adoption studies done before the pandemic, I would concur: 2045 for 50% adoption rate for L4/L5. Important to remember the average fleet age in the US: 11- to 12-years old; a lot of old cars on the road.

You mentioned how highways impacted cities and Black communities. You could flip that question and ask about how autonomous vehicles will impact rural communities, especially in areas where cities are few and far between and infrastructure not as important. Is there an incentive to go automated in independent, rural America?
Michele: The speculation is that you will see some sort of incentivization at some point to adapt the technology in your vehicle whether new or after market. This may come as the technology and infrastructure are more advanced and refined for implementation, nobody knows for sure what that will look like however, it is very feasible. MDOT has done testing with industry partners in rural areas and to be honest there are some differences but not many, we currently do a lot of testing and deployments in the denser areas just due to the location of the industry partners doing development and testing, the closer they are to those platforms the more testing, tweaks, retesting that can be done for a lower cost. In the decision-making process for infrastructure standards and specifications we are looking at the entire State of Michigan for setting those and as upgrades and projects are done all areas are putting in the infrastructure to be ready for the technology as the needs and demand spreads.

Additional Resources: Please check out the following links to learn more.

Employment with the State of Michigan
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Working at MDOT
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MDOT: Planning for the Future
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MDOT - Michigan Department of Transportation

Michigan Department of Transportation – Michigan Department of Transportation is responsible for planning, designing, and operating streets, highways, bridges, transit systems, airports, railroads and ports. Find out more about lane closures, roads, construction, aeronautics, highways, road work and travel in Michigan.

MDOT: 2021 Engineering Week Webpage
Michigan Department of Transportation – 2021 Engineering Week. 2021 Engineering Week. Engineers and technicians work together at MDOT to provide Michigan the highest-value transportation services for ensured safety, economic benefit, and improved quality of life.


 Arrow Electronics: Five Years Out
Arrow Electronics – Welcome to the tangible future. The people who live and work here know that new technologies, new materials, new ideas and new electronics will make life not only different, but better. Not just cheaper, but smarter. Not just easier, but more inspired. Five Years Out is a way of thinking to bridge the gap between what is possible and the practical technologies to make it happen.
Automotive Security
AV Development and Adoption


Kettering University:
Kettering University is a private non-profit STEM university in Michigan. We offer undergraduate and master-level degree programs including fully online master’s degrees. In additional we offer graduate level certificate programs on campus and online.

technology, cars, autonomous technology

Two minimalistic early cars with a driver in each on dirt track with fence and grass in background

In his first race ever, Henry Ford beat Alexander Winton in the Sweepstakes Race. / THF94819

On October 10, 1901, Henry Ford made history by overcoming the favored Alexander Winton in his first-ever automobile race. Backed by a willingness to take risks and an innovative engine design, Henry  earned the reputation and financial backing through this one event to start Henry Ford Company, his second car-making venture.

His success that day is a natural introduction display for our newest permanent exhibition, Driven to Win: Racing in America, presented by General Motors. Driven to Win celebrates over 100 years of automotive racing achievements and the people behind the passion for going fast. 

Early minimal race car in the mid-distance on a dirt track with a fence and grass behind it
Photos of the 1901 race provide a view of the environment that written accounts don’t. / THF123903

In creating an exhibition, we start with many experience goals. In this case, one exhibition goal is to take our guests behind-the-scenes and trackside. As you experience Driven to Win, you’ll find many of the vehicles displayed on scenic surfaces and in front of murals that represent the places the cars raced. Henry Ford’s Sweepstakes Race took place on a horse racing track in Grosse Pointe, Michigan. Through reference photos and discussions with our exhibit fabrication partner, kubik maltbie, artisans created a surface that captures the loose dirt quality of a horse racing track. If you look closely, you’ll see hoof prints alongside tire tracks, which capture the unique location of this race.

Tiles that look almost like carpet samples, but visually appear similar to dirt
kubik maltbie’s artists created a variety of samples to find the most accurate dirt display surface that’s also suitable for use in a museum setting.

Dirt-looking surface with tire tracks and hoofprints built in; part of tire visible in corner of photo
Look closely and you can see evidence of horses having raced on the same track.

The next component in bringing this race to life needed to illustrate what the day was like. It also needed to convey the most exciting part—when Henry Ford overtook his competition. Working with a local artist, Glenn Barr, we created a background mural depicting Henry’s rival being left in the dust. To do this, we returned to available reference photos showing the track, grandstand, and Henry’s rival, Alexander Winton, who was the country’s most well-known racer at this time.

Sketch of car on track with fences on either side, grandstands in background, clouds of smoke rising from it
Car on dirt track with clouds of smoke behind it, fences on both sides of track and grandstands in the background
Sketches and small-scale paintings allowed Glenn Barr and the design team to discuss components of the mural before the final painting was created.

Glenn created a series of early sketches to make sure we had all the important elements. We then took those sketches and added them to our 3D model of the exhibition. This allowed us to pre-visualize the entire display from all angles, and verify we had the correct perspective in the mural. Color plays a big part in creating this scene with a certain mood. The goal was a color palette that felt like 100+ years ago, but also like we were watching the race. Glenn created a series of color samples that allowed us to find the right combinations.

Rendering of car on ramp with toy cars nearby and images and outlines of people nearby
Programs like Sketchup allow us to easily create exhibit spaces in three-dimensions so that we can study sightlines and relationships between exhibit elements.

Man sits in early open race car, with another man crouching on running board
While this photo was posed, likely to commemorate the race win, Henry Ford and Ed “Spider” Huff’s postures are confirmed from other photos, and this one provides clearer details. / THF116246

The last element in creating our day-of-the-race display was perhaps the most important—Henry Ford and his ride-along mechanic, Ed “Spider” Huff, themselves. Again, reference photos are vital tools in seeing the past. In creating these mannequins we had three key elements to address: Henry and Spider’s likenesses, the clothing they wore, and the postures they’d have sitting in the vehicle. kubik maltbie’s artists were able to capture this moment. They started with clay sculptures of Henry and Spider’s faces.

Head of man with mustache
Head of man with receding hairline, mustache
Henry Ford and Ed “Spider” Huff’s likenesses were captured in life-sized clay sculptures that would later be used to create molds for the finished mannequins.

As these mannequins needed to sit directly in the vehicle, a museum artifact, much of the final sizing, positioning, and decisions on how they interfaced with the car was done away from the actual vehicle. kubik maltbie’s sculptor came to the museum for several days and built a wood frame system around the Sweepstakes. This accurately captured important dimensions and connection points. An exact replica of the steering wheel became a template that sculptors could use in their studio to finalize hand positioning.

If you’ve visited Greenfield Village at The Henry Ford, you’ll have seen that period clothing is one of our specialties. Every spring we distribute over 1,000 sets of handmade attire authentic to many different time periods. With insight from our curators, our Clothing Studio provided period-accurate clothing, from shoes to hats, for Henry and Spider.

Open crate with two human-like figures swaddled in packing material
Henry Ford and Ed “Spider” Huff arrive at the museum.

Three men move a mannequin into place on the running board of a car; another mannequin is inside the car
Museum conservators and the installation team place Ed “Spider” Huff, Henry’s ride-along mechanic, on the Sweepstakes’ running board.

Together, all these elements allow us to take you on a trip back in time. I invite you to visit the museum and see this monumental moment in racing history, stand trackside, and imagine what it must have been like. You can even hear our faithful replica of the “Sweepstakes” running. It sounds nothing like today’s track-ready racing machines.


Wing Fong is Experience Design Project Manager at The Henry Ford.

cars, making, art, design, race car drivers, race cars, collections care, #Behind The Scenes @ The Henry Ford, by Wing Fong, racing, Henry Ford, Henry Ford Museum, Driven to Win

The vehicles in Driven to Win: Racing in America are displayed in a much more dynamic and contextualized way than we’ve attempted in previous car exhibits. Cars that have been displayed for decades on the floor are now elevated and (in some cases) tilted, to recreate how you would see them while racing. The payoff in guest experience will be significant, but these varied vehicle positions required extensive conversations, engineering, and problem solving between our internal teams and kubik maltbie, our fabrication partner. This post highlights four of the most notable car installations.

1965 Goldenrod Land Speed Race Car


The 1965 Goldenrod Land Speed Race Car is now displayed on a salt-flat mimicking platform just three inches high. For most vehicles, three-five people would use a couple of short ramps and push or tug the vehicle up, all in less than an hour. But for a vehicle that is 32 feet long and sits less than 2 inches off the ground, another solution had to be found—since no ramp long enough to prevent the vehicle from bottoming-out would fit in the space provided.

As a land speed racer, Goldenrod achieved its fame in miles per hour, not in turning ability. To get the vehicle anywhere besides straight back and forward, custom gantries (mobile crane-like structures) are needed to lift it off the ground so that it can turn on the gantries’ wheels, not its own. The gantries provided inspiration to solve the issue of how to raise the Goldenrod high enough to make it onto the exhibit platform.

Men wearing face masks kneel around a long, low, torpedo-shaped golden car
Conservation and Exhibits staff attach gantries to Goldenrod to enable movement.

Since Goldenrod can be raised several feet once it is attached to the gantries, we were able to get the vehicle as close as possible to the platform, align it properly, then detach the back gantry and lift it onto the exhibit platform. This ability to lift the gantries independently was critical to our success.

Men guide a golden car suspended from crane-like structures past railcars and streetcars
A forklift is attached to the rear gantry and used to tow Goldenrod into position over railroad tracks covered with steel plates.

Sections of plywood and Masonite were laid to the same height as the exhibit platform. At this point, the rear gantry was rolled forward onto this temporary surface, aligned once again with its hubs.

Group of men wearing facemasks stand and kneel around a long, low, torpedo-shaped golden car
Plywood and Masonite were used to transition the gantries to the correct height to roll Goldenrod into the exhibit.

The back gantry was then reattached to Goldenrod, allowing three-quarters of the vehicle to roll onto the exhibit platform.

Group of men wearing facemasks stand and kneel around a long, low, torpedo-shaped golden car
Halfway there!

The same process was followed with the front gantry, and the vehicle was then adjusted into place. Steel plates and Masonite allowed the gantries to roll on the platform without damage to the faux salt surface.

Men wearing facemasks, one with arms raised triumphantly and one giving a thumbs-up, stand, kneel, and lie around a long, low, torpedo-shaped golden car in front of a backdrop of a salt flat, mountains, and blue sky
Exhibits and Conservation staff celebrate Goldenrod's final placement.

Installation into the Winner’s Circle


The Winner’s Circle is the premier location in Driven to Win, showcasing some of the most renowned winning vehicles in all of motorsports, and deserves to be elevated in display. During the planning process, we first returned to our typical method of placing cars on a platform: ramps. But in this case, as with Goldenrod, not every car would have made it up a ramp with the pitch necessary, due to other exhibit items in the way. We went back and forth from idea to idea for some time.

What we finally settled on was what we’ve deemed “rolling jackstands,” or dollies. kubik maltbie took our measurements of these vehicles and fabricated these dollies out of Unistrut and casters. Each was custom-fitted and modified on site to conform to the load when the car was rested on top of them. Once on these dollies, the cars are very easy to move. They slide into the Winner’s Circle and the fronts of their platforms slide into place in a theatrical, modular way.

Metal frame on casters with widgets at each corner
Custom dollies, or "rolling jackstands" allow vehicles to be elevated for display and rolled into the exhibit at the appropriate height.

By this point, half of the problem was solved. The other half was how to get these cars onto their jackstands. For this, we employed three techniques. First, we were able to sling some of the cars and lift them using a huge gantry on the back half and a forklift on the front. We used this method on the 1958 Moore/Unser Pikes Peak Hill Climb Racing Car. It was a slow but effective means of raising the vehicle just high enough that the jackstands could be slid underneath.

Red and blue race car suspended from a gantry and forklift with men kneeling by it
1958 Moore/Unser Pikes Peak Hill Climb racing car being lifted using a gantry and forklift.

One vehicle, the 1956 Chrysler 300C Stock Car, had the ability to be lifted from below using floor jacks.

White car with bold red text along the side with several people guiding it into place in an exhibit
1956 Chrysler 300B Stock Car rolling into its display position.

Finally, some vehicles, including the Indy cars and the 1967 Mark IV Race Car, posed serious issues since they had nowhere that we could use a floor jack, and did not have bodies that could be slung with straps.

In this case, we benefited from having an expert volunteer on our team. Mose Nowland was one of the original engineers who built the Mark IV in the 1960s. A fantastic problem-solver, he designed a custom metal apparatus, which we call a “sling,” that would allow a telescopic handler to lift it. We had Mose’s design fabricated at a metal shop. Since the sling spread out the attachment points, straps could then be placed and balanced at appropriate points on the vehicles. It really helps to know one of the car’s original engineers when you need to figure out rigging stunts like this.

Red race car with part of body removed and large "1" on side, suspended from a crane-like gantry in front of a large door; one person stands nearby and another examines the car
Mark IV being lifted onto its dollies with the help of a custom sling and a telescopic handler.

But what if we wanted some of these elevated cars to be on an angle, like they would be while actually racing? First, we needed to have that approved by a conservator, to make sure the car can physically handle years or decades in that position. Then, the same lifting methods described above were used, but the rolling jackstand dollies were made with legs of various heights. When the cars were set down upon them, they were strapped in with custom mounts so that they could sit comfortably for much time to come.

Ultimately, the goal of any artifact mount is to safely hold the object but not call attention to itself. We hope that we’ve succeeded in keeping the emphasis on an exciting presentation of these vehicles that we are looking forward to showing our guests.

Red and blue race car with large number "92" on side sits on a dirt-like surface in front of a backdrop of a mountain road and trees; placards in front
The 1958 Moore/Unser racing up our scenic recreation of Pikes Peak in Driven to Win.

Low red race car with number "1" in a circle on side sits on a platform in front of a green backdrop with a large photo and text
The Mark IV on permanent display in Driven to Win.


Kate Morland is Exhibits Manager at The Henry Ford.

race cars, Mark IV, racing, Henry Ford Museum, Driven to Win, collections care, cars, by Kate Morland, #Behind The Scenes @ The Henry Ford

Red car with white hood; text in multiple areas including "34" on door and roof, "Wendell Scott" on roof

Wendell Scott, NASCAR’s first full-time Black driver, used this 1966 Ford Galaxie, currently on exhibit in Henry Ford Museum of American Innovation, during the 1967–68 seasons. (Vehicle on loan courtesy of Hajek Motorsports. Photo credit: Wes Duenkel Motorsports Photography.)

Stock car racing is a difficult business. Budgets and schedules are tight, travel is grueling, and competition is intense. Imagine facing all of these obstacles together with the insidious challenge of racism. Wendell Scott, the first African American driver to compete full-time in NASCAR’s top-level Cup Series, overcame all of this and more in his winning and inspiring career.

Portrait of man with text underneath: "Wendell Scott, Danville, Va."
Portrait of Wendell Scott from the February 1968 Daytona 500 program. / THF146968

Born in Danville, Virginia, in 1921, Scott served in the motor pool during World War II, developing skills as a mechanic that would serve him well throughout his motorsport career. He started racing in 1947, quickly earning wins on local stock car tracks. Intrigued by the new National Association for Stock Car Auto Racing (NASCAR), formed in 1948, Scott traveled to several NASCAR-sanctioned events intent on competing. But each time, officials turned him away, stating that Black drivers weren’t allowed.

Undaunted, Scott continued to sharpen his skills in other stock car series. He endured slurs and taunts from crowds, and harassment on and off the track from other drivers, but he persevered. Of necessity, Scott was his own driver, mechanic, and team owner. Gradually, some white drivers came to respect Scott’s abilities and dedication to the sport. Through persistence and endurance, Scott obtained a NASCAR competition license and made his Cup Series debut in 1961. He started in 23 races and earned five top-five finishes in his inaugural season. On December 1, 1963, with his victory in a 100-mile race at Speedway Park in Jacksonville, Florida, Wendell Scott became the first Black driver to win a Cup Series event.

Car, with large number 34 on door, on racetrack
Wendell Scott on the track—in a 1965 Ford Galaxie—in 1966. / THF146962

But that win did not come easy—even after the checkered flag fell. The track was rough, many drivers made multiple pit stops, and no one was sure just how many laps some cars had completed, or who truly had the lead. Initially, driver Buck Baker was credited with the victory. Baker went to Victory Lane, posed for photos, addressed the press, and headed home. Wendell Scott was certain that he had won and, as was his right, immediately requested a formal review. After two hours, officials determined that Scott was, in fact, the true winner. Scott received the $1,000 cash prize, but by that time the ceremony, the trophy, and the press were long gone. (The Jacksonville Stock Car Racing Hall of Fame presented Scott’s widow and children with a replica of the missing trophy in 2010—nearly 50 years later.)

Throughout his career, Scott never had the support of a major sponsor. He stretched his limited dollars by using second-hand cars and equipment. During the 1967–68 seasons, he ran a 1966 Ford Galaxie he acquired from the Holman-Moody racing team. That Galaxie was one of 18 delivered from Ford Motor Company to Holman-Moody for the 1965–66 NASCAR seasons. During the 1966 season, Cale Yarborough piloted the Galaxie under #27. Scott campaigned the car under his own #34, notably driving it at the 1968 Daytona 500 where he finished seventeenth.

Car, with large number 27 on door, in front of blurred stands full of people
Cale Yarborough at the wheel of the 1966 Ford Galaxie at that year’s Daytona 500. THF146964

Wendell Scott’s Cup Series career spanned 13 years. He made 495 starts and earned 147 top-ten finishes. He might have raced longer if not for a serious crash at Talladega Superspeedway in 1973. Scott’s injuries put him in the hospital for several weeks and persuaded him to retire from competitive driving. Scott passed away from cancer in 1990, but not before seeing his life story inspire the 1977 Richard Pryor film Greased Lightning.

Scott’s 1966 Ford Galaxie is on loan to The Henry Ford courtesy of Hajek Motorsports, which previously loaned the car to the NASCAR Hall of Fame in Charlotte, North Carolina. We are proud to exhibit it, and to share the story of a pioneering driver who overcame almost every conceivable challenge in his hall-of-fame career.


Matt Anderson is Curator of Transportation at The Henry Ford.

race car drivers, race cars, 1960s, 20th century, racing, Henry Ford Museum, Driven to Win, cars, by Matt Anderson, African American history

Boxy black car

THF85791

Cyclecars – slim, cheap cars with motorcycle engines – took the United States by storm starting around 1912. But most were poorly built and rattled to pieces on America’s rough, unpaved roads.

Illustration of car next to horse and carriage with light red background and text
The cyclecar’s reputation was so bad by 1917 that Woods Mobilette carefully described this two-passenger Model 5A as a “light car” rather than a cyclecar. / THF84558

Page with images of cars and text
The Woods was, in fact, better built than its competitors. The 3-speed transmission surpassed the 2-speed units in most cyclecars, and the Inline-4 was bigger than the 2-cylinder motorcycle engines in competing vehicles. Woods promised that its gearbox caused “no clashing, no grating, no slipping or grabbing.” / THF84560

Drawing of man and woman in narrow car with no top
The company also offered a third seat – in reality, a folding chair – to turn the 5A into a 3-passenger car. But the base price for the little Woods was $20 more than a full-size Ford Model T. Small wonder that 1917 marked the final year for Mobilette production. / THF101167


This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

20th century, 1910s, cars

White compact car

THF90278

Most Americans weren’t very interested in small cars—until 1973, when Middle Eastern oil-producing countries cut back on oil exports. Gas prices skyrocketed in the U.S., and shortages led to long lines at service stations. Many people still wanted big American-style cars, but more and more actually bought small four-cylinder, front-wheel-drive, European-inspired cars like this Ford Escort. “The new world car” evoked the Model T’s slogan: “the universal car.”

Blue sign in the shape of a stylized eagle with white text "Ford, The Universal Car"
Model Ts were built in 20 countries, on every continent but Antarctica. / THF104934

Two-page advertising spread with photo of car under cover decorated with a variety of national flags and many people in white coats standing alongside; also contains text
Ford responded to competition from small gas-sipping foreign cars by making an Escort for the North American market. Introduced in Europe in 1968, the Escort was built and sold in many countries, coming to the U.S. in 1981. / THF84548

Series of colorful images, each with a title and text underneath
Many Escort ads focused on technology that improved the car’s fuel efficiency, reflecting customers’ growing interest in improved gas mileage. / THF84549


This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

1980s, 20th century, Ford Motor Company, cars

Long beige car with swooping fenders and color-matching tires

THF90796

Fred Duesenberg set out to build an automotive masterpiece. Its superlative engineering included a 265-horsepower engine that could push the car to a 116-mph top speed. Duesenberg built only 481 Model Js between 1928 and 1935. No two are identical because independent coachbuilders crafted each body to the buyer’s specifications. Is it the world’s finest? One thing is certain--the Model J will always be in the running.

Etching of man sitting by a fireplace in luxurious vaulted room with text "He drives a Duesenberg"
Woman in horseriding ensemble among dogs, with text reading "She drives a Duesenberg"
Duesenberg ads associated the car with wealth and privilege. / THF101796,
THF83515

Drawing of long car with swooping fenders along with text and inset image of car interior
Long black car with long fenders; also contains text and inset image of car interior
Long, boxy car; also contains text and inset image of car interior
These are a few of the many body styles offered in a 1930 catalog. But that was just a starting point--each car was customized to the owner’s taste. / THF83517, THF83518,
THF83519

Rounded car trunk, opened to show luggage fitted snugly into two compartments
The Henry Ford’s Duesenberg has luggage designed to fit the trunk precisely. / THF90800


This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

Additional Readings:

20th century, 1930s, luxury cars, Henry Ford Museum, Driving America, convertibles, cars

Boxy green car

THF91242

Seven feet, seven inches tall, this limousine was designed to make a grand entrance. And it wasn’t short on style, either. Even the chauffeur’s compartment was done up in leather and mahogany. The owners gazed at the world through French plate-glass windows or shut out prying eyes with silk curtains. They enjoyed an umbrella holder, a hat rack, a flower vase, and interior electric lights to illuminate them all.

Page with black-and-white illustration of car in front of house at top; text inside circle design at bottom
This 1910 ad for the Rambler limousine promotes luxuries such as a mahogany ceiling, a mirror, a clock, a cigar case, and a speaking tube so the owner could talk to the chauffeur. / THF83353

Inside factory with many car bench seats and people working on them
The Rambler, like many luxury cars, published a magazine for owners. Many issues emphasized the company’s quality construction methods. / THF83351

Two men work on a car body on sawhorses
Rambler Magazine showed workers putting finishing touches on a body in 1911. Before Henry Ford developed the moving automotive assembly line in 1913, cars were built like this—on sawhorses. / THF83356


This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

limousines, 20th century, 1910s, luxury cars, cars

Black car with long hood and whitewall tires

THF90723

In an era of extreme automotive styling, the Mark II was elegantly understated. Its advertising slogan, “the excitement of being conservative,” confirmed that Mark II’s appeal depended not on chrome, but rather on flawless quality control, extensive road testing, shocks that adjusted to speed, and power steering, brakes, windows, and seats. Not understated was the $10,000 price. Owned by VIPs like Frank Sinatra and Nelson Rockefeller, it was the most expensive American car you could--or couldn’t--buy.

Three men standing around clay model of car on table
William Clay Ford (left) reviews a clay model of the Mark II in 1953. He inherited a passion for styling from his father, Edsel Ford, and directed the Mark II’s design and development. / THF112905

Car dashboard with large steering wheel
The dashboard--luxurious in 1956--featured an instrument panel inspired by airplanes, with a pushbutton radio, watch-dial gauges, and throttle-style climate control levers. / THF113250

Two-page spread with a photo of a long blue car with a woman leaning on the hood and a concrete balustrade behind; contains text and smaller car detail images at bottom
Like the car, advertising was understated. This Vogue magazine ad links the car with classic design in architecture and fashion. / THF83341


This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

Additional Readings:

20th century, 1950s, luxury cars, Henry Ford Museum, Driving America, cars

Long white car with scrolling style lines and green fabric top
THF90825

Longer than a Duesenberg. Twice the horsepower of a Rolls-Royce. More costly than both put together. The Bugatti Royale was the ultimate automobile, making its owners feel like kings. It is recognized as the epitome of style and elegance in automotive design. Not only did it do everything on a grander scale than the world’s other great luxury cars, it was also rare. Bugatti built only six Royales, whereas there were 481 Model J Duesenbergs and 1,767 Phantom II Rolls-Royces.


Ettore Bugatti formed Bugatti Automobiles S.A.S. in 1909. His cars were renowned for their exquisite design and exceptional performance—especially in motor racing. According to lore, Bugatti was at a dinner party when a woman compared his cars unfavorably with those of Rolls-Royce. In response, he designed the incomparable Royale.

Silver hood ornament of elephant standing on his back legs on car hood; black grille and headlight visible
The Royale's elephant mascot was based on a sculpture by Rembrandt Bugatti, Ettore Bugatti's brother, who died in 1916. / THF90827

Because Bugatti Royales are so rare, each has a known history. This is the third Royale ever produced. Built in France and purchased by a German physician, it traveled more than halfway around the world to get to The Henry Ford. Here is our Bugatti’s story.

Black-and-white photo of a long car with swooping style lines; two people and two dogs sitting outside car
Joseph Fuchs took this 1932 photograph of his new Bugatti, painted its original black with yellow trim. His daughter, Lola, and his mechanic, Horst Latke, sit on the running board. /THF136899

1931: German Physician Joseph Fuchs orders a custom Royale. Bugatti Automobiles S.A.S. builds the chassis in France. Its body is crafted by Ludwig Weinberger in Munich, Germany.

1933: Fuchs leaves Germany for China after Hitler becomes chancellor, taking his prized car with him.

1937: Japan invades China. Fuchs leaves for Canada—again, with his car. Having evaded the furies of World War II, Fuchs and his Bugatti cross Canada and find a home in New York City.

1938: A cold winter cracks the car’s engine block. It sits, unable to move under its own power, for several years.

1943: Charles Chayne, chief engineer of Buick, buys the Bugatti. He has it restored, changing the paint scheme from black and yellow to white and green.

1958: Now a General Motors vice-president, Chayne donates the Bugatti to Henry Ford Museum.

1985: For the first time, all six Bugatti Royales are gathered together in Pebble Beach, California.

Six long cars on a green lawn in front of a body of water
The first-ever gathering of all six Bugatti Royales thrilled the crowds at the Pebble Beach Concours d’Elegance in 1985. They are the ultimate automotive expression of style and luxury. / THF84547


This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

Additional Readings:

20th century, luxury cars, Henry Ford Museum, Driving America, convertibles, cars