Posts Tagged dearborn
Edsel Ford, the Treadway Company and the Founding of the Dearborn Inn
In the first piece, I discussed the unique nature of the Dearborn Inn, intended as an airport hotel and as a “front door” for visitors to our campus, Ford Motor Company and the Dearborn community. What I did not address was who conceived of the Inn and oversaw the project to its fruition. That individual was Edsel Ford. While it is generally acknowledged that Edsel Ford was a pivotal figure in the management of the Ford enterprise, individual achievements are rarely accorded to him. In the case of the Dearborn Inn, it is generally considered to be the conception of Henry Ford. While researching the scrapbook, I ran across reminiscences in our archives of Ernest Gustav Liebold (1884-1956), who served as Henry Ford’s executive secretary and financial manager. Mr. Liebold oversaw nearly all of Henry Ford’s business outside of Ford Motor Company. Mr. Liebold categorically states that the idea for the Dearborn Inn came from Mr. Edsel Ford. He continues to briefly discuss the construction of the Inn, specifically the interaction of architect Albert Kahn’s office with the Ford organization. Finally, Mr. Liebold states the following:
“Mr. Edsel Ford brought in Treadway to operate the Dearborn Inn. He also had Treadway at his Inn up in Maine. (Edsel Ford owned a large summer home near Seal Harbor, Maine.) Edsel bought it shortly after Mr. (Henry) Ford bought the Wayside Inn (in Sudbury, Massachusetts). He had that as an inn of his own, and Treadway operated it. Treadway was brought here at the same time and given a contract, I think for five years.”
This statement led me to investigate the Treadway Inn and its history. According to The Motel in America (1996) Treadway Inns were America’s earliest motel chain. They were founded accidentally by Mr. L.G. Treadway. In 1912 he took over operations at the Williams Inn at Williamstown, Massachusetts. (This inn continues today.) It was an old coaching inn, dating back to the early 19th century. Under Treadway’s management, the establishment was attractive, comfortable, and provided good meals. Treadway’s innovation came in 1920 when he and the owners of inns in nearby towns, specifically the Ashfield House of Ashfield, Massachusetts, and the Dorset Inn of Dorset, Vermont, combined resources. Guests were recommended to the associated inns, and employee exchanges took place. The three inns found economies of scale by combining advertising and purchasing; the resulting increase in business and decrease in costs brought increased profits – the affiliation grew into a chain, with many other New England inns added over time.
Each inn maintained its own character, but they all shared comfort, good food and efficiency. They did not attempt to duplicate the hotels of big cities, but rather extend to all travelers old-fashioned rural New England hospitality. Once established, the chain made its headquarters, ironically, in New York City and always included the trademark, “The Real New England Inns” with a distinctive logo of a colonial innkeeper pointing with a cane in the left hand, lantern held high in his right.
While traveling from Michigan to his summer home in Maine, Edsel Ford likely encountered the Treadway chain. After experiencing “The Real New England Inns” it must have been a foregone conclusion for Edsel Ford to invite Treadway to manage the Dearborn Inn. According to articles in Ford News, Ford Motor Company’s in-house magazine, announcing the Inn’s opening in the summer of 1931, a number of the Inn’s staff was recruited from Treadway Inns throughout New England.
The Treadway firm managed the Dearborn Inn until 1939, when the contract with Ford was not renewed. A subsidiary of Ford known as Seaboard properties operated the Inn until 1983, when the Marriott Corporation took over.
For more insights on the Dearborn Inn and lots of great images, take a look at Jennifer Czerwick Ganem’s Images of America: Dearborn Inn (Charleston, South Carolina: Arcadia Publishing, 2011).
Charles Sable is Curator of Decorative Arts at The Henry Ford.
20th century, 1930s, Michigan, hotels, Ford family, Edsel Ford, Dearborn Inn, Dearborn, by Charles Sable
On October 23, 1934, the husband-and-wife team of Jean and Jeannette Piccard navigated a balloon as high as 10.9 miles above the earth, starting from Dearborn, Michigan, and landing many hours later hundreds of miles away in Ohio. This flight reached the stratosphere, and set the women’s altitude record for Jeanette, which she held until the early 1960s. The Henry Ford has digitized about 40 photographs and documents related to the flight, including this quirky photo of Charles Roscoe Miles, a Lincoln portrayer visiting Dearborn at the invitation of Henry Ford, examining the gondola a few days before the flight. Find more material documenting the adventure before, during, and after the flight on The Henry Ford’s collections website. (If you want even more, browse additional Piccard material in the digital collections of the Detroit Historical Society, and read their accompanying blog post.)
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
aviators, women's history, Michigan, Dearborn, flying, digital collections, by Ellice Engdahl
Did you know Henry Ford had his own personal librarian? Rachel MacDonald joined Ford Motor Company in 1925 to catalog objects acquired by Henry Ford for the educational center and history museum he envisioned--the Edison Institute, what we know today as The Henry Ford. She stayed on to build up a library of 25,000 volumes, including a complete set of the Little Orphan Annie comic strip, a favorite of her boss. She also collected, on Henry's behalf, volumes of Noah Webster's dictionaries and the McGuffey readers, and she started a compilation of verified Henry Ford quotations, among other useful resources. Many of these materials were transferred to the archives shortly after Henry Ford's death. These materials, which became part of the Ford Motor Company Archives, were later donated by the company to The Henry Ford, in 1964, and form part of our collection today.
MacDonald's first library at Ford was in the Highland Park plant. There she met visiting friends of Henry Ford including Thomas Edison, George Washington Carver, actor Mickey Rooney, and author Damon Runyon, when they paid calls on Henry, who thirsted after interesting conversation. Mickey Rooney, who came to Dearborn to film a movie about Edison's life, was a particular favorite of Henry's, who enjoyed the young actor's energy and high spirits.
As time went on, Ford's aides increasingly limited access to the mogul, even going so far as to call ahead to places they knew Henry was going to be visiting--including the library--warning employees to hide. (By this time MacDonald was working at the Engine and Electrical Engineering or "EEE" Building now known as the POEE building, where the library had moved.) As the isolation and formality around Henry increased, he became a very lonely man, MacDonald recalled feeling. Henry turned to square dancing as a social outlet, with dances in the library every Wednesday. MacDonald often danced with Henry and observed that he would chat with her the whole time they were dancing.
Besides notable visitors from around the country and the world, the Ford grandchildren were frequent visitors to the library. MacDonald remembered that Henry II and Benson liked to slide around on the highly polished floors (Henry always liked to keep things in fine finish) as though they were at a skating rink.
Both Henry and Clara Ford were avid birders, and they created a bird sanctuary on their Dearborn estate, Fair Lane. One of MacDonald's favorite anecdotes to relate about her days at Ford was the time Henry called her with an urgent request for information on the "correct size for a hole in a wren house." She found the answer (⅞ of an inch) and promptly informed him. She later learned that Henry had been inspecting the wren houses built on his grounds by his staff and thought that the holes were too large. A larger hole would allow other bird species, including the ubiquitous sparrow, to invade. Upon learning that the holes were not the correct size, Henry, ever the stickler, had them all recut.
In an interview with the Detroit Free Press given around her retirement, MacDonald had more recollections about Henry Ford and the library she helped him amass. Ford was not popularly thought to have had much use for books, but MacDonald countered that he was in fact very interested in them. Henry wanted have a collection of books on hand on all manner of subjects should the need arise for him--or his staff--to look something up. He was, according to MacDonald, a frequent visitor to her library and would spend time there skimming through books, often walking off with one in his pocket. (According to her and others at Ford Motor Company, it was at Henry's insistence that many company publications were pocket-sized, reflecting his preference for portable reading material. Think what he might have done with a smartphone or an e-reader today!) Another useful resource that she and other Engineering Library staff created and kept available at the library for their knowledge-hungry boss was a vertical file on the many topics he was interested in. It is still available for research today as the Engineering Library Vertical File, in many ways a window into Henry Ford's mind.
As an interesting aside, though MacDonald was her married name, Rachel MacDonald was always referred to within the company as "Miss"--perhaps a reflection of different times and moeurs, when a married woman was not expected to remain in the workforce (or indeed, was expected not to remain there).
MacDonald, who had studied library science in Massachusetts before moving to Michigan, kept active professionally and was a charter member and president of the Michigan chapter of the Special Libraries Association. She retired in 1963 after long career as a librarian at Ford (37 years). MacDonald died at the age of 83 in 1981, in Florida, where she had moved after she retired.
As Neil Gaiman has famously noted (to the extent that it has become an Internet meme), "Google can bring you back 100,000 answers, a librarian can bring you back the right one." While today, the answer to the "wren question," and many others, is available at our fingertips, Rachel MacDonald's work at the Ford Engineering Library shows how important both amassing a wealth of resources and deploying the expert knowledge to use those resources were in the time before online search. Today, the field is more democratized in terms of the knowledge and resources that are available, but experts (like my colleagues in the archives, library, and museum professions) are still needed to help identify, collect, preserve, and promote access to important information and artifacts--and in this digital age, to ensure that more and more resources are made available online for all.
Sources
Noble, William T., "Librarian Remembers Henry Ford as 'Lonely,'" Detroit Free Press, January 6, 1963, pp. 1E-2E.
Michigan, Dearborn, Detroit, Ford workers, 20th century, women's history, research, Henry Ford, Ford Motor Company, Ford family, books, archives
Earlier this month I was sent this blog post from Target showcasing some of their holiday ads from the past 60 years. From Christmas tree-filled print ads to YouTube-ready TV commercials, the post was a hit with many of my co-workers here at The Henry Ford.
The post got me thinking to some of my favorite holiday memories of THF. Growing up in southeastern Michigan, my parents were (and still are) proud members of Henry Ford Museum and Greenfield Village. One of our Christmas traditions every year was to visit the museum on Christmas Eve. We looked forwarded to making ornaments, adding our names to the huge visitor paper chain and, of course, taking our family picture by the Christmas tree.
As I thought about my favorite memories here, I wondered what kind of holiday programming memorabilia we had in our collections? Turns out, there's quite a bit!
Take a look at just a few samples of holiday programming from over the years at The Henry Ford.
Visitors to Greenfield Museum in 1964 were treated to "period decorations" for the first time. What could guests expect as they toured the Village? From this 1964 pamphlet:
Appropriate Christmas decorations, authenticated in each instance by careful research, have been installed in the 17th-century Cotswold Cottage, the 18th-century Secretary House, and the 19th-century Noah Webster House, Wright Homestead, and Ford Homestead, as well as in the Clinton Inn and the Martha-Mary Chapel. These buildings will be highlights of the regular guided tours during the holidays.
In the mood to learn more about crafting? Henry Ford Museum was the place for you during Christmas 1976! During the holiday season guests could learn about toymaking, counted thread embroidery, lace making, crewel embroidery, Christmas card painting, quilting, tinsmithing, broom making, candle making, glass blowing, weaving, doll making, cookie baking, basket making AND tole painting. Phew!
Need to know more about what was going on in the museum that year? Dial the Village Party Line!
In the 1980s, visitors enjoyed "Yuletide Evenings" in Greenfield Village, complete with sleigh ride tours and dinner inside Eagle Tavern.
While you might not think of a safari when you first think of the museum, children were definitely on the lookout with Santa in 1986 thanks to this holiday scavenger hunt. Chances are pretty good that I was one of those kids!
In the 1990s, the holidays were all about being a "unique event" in the museum and Village.
Does this sound more familiar? This dinner reservation form for Holiday Nights in 2005 offered holiday fun for groups of all sizes in Greenfield Village.
Did you ever attend any of these events? Make sure to let me know!
Lish Dorset is Social Media Manager at The Henry Ford. The ornament pictured in this blog post still hangs on her parents' Christmas tree.
21st century, 20th century, Michigan, Dearborn, holidays, Holiday Nights, Henry Ford Museum, Greenfield Village, events, Christmas, by Lish Dorset
It’s cold at the Ford-Wyoming Drive-In Theatre. The first shockingly dry-crisp days of autumn in the Midwest were overdue this year, trailing an already belated Indian summer. While the arrival of cool weather in Dearborn, Michigan, was inevitable, most of us have not yet adjusted to the sudden snap. Virgil, the manager in charge of the theatre, is standing high on a ladder, repairing the roof of the streamlined ticket booth. He waves a gloved hand and climbs down. We are both bundled up against the cold in all manner of hunter green, plaid, and wool.
Drive-in theatres like the one I’m standing in peaked in popularity during the post-WWII era. In the late 1950s there were 4,000 throughout the United States. Today, approximately 350 remain, and the Ford-Wyoming is the last example in southeast Michigan. The first patent for a drive-in theater was awarded to Richard M. Hollingshead in 1933. He worked out the details in his New Jersey driveway, by putting a projector on the hood of his car and nailing a sheet onto a tree for a screen. To simulate bad weather, he hooked up his lawn sprinkler. The family stereo came out of the house for an impromptu sound system. Hollingshead sat in his car, to test drive the show. He liked what he saw.
Virgil ushers me toward the corrugated metal opening through which vehicles enter the theatre. Once through, I’m in a wide expanse punctuated by randomly-leaning speaker posts, my eyes stinging from the wind gusting uninterrupted across the empty space. Most patrons choose to tune into their movie’s sound via their car FM radio, but strangely, when the theatre owners tried to decommission the ranks of poles with their perched and weathered speakers, there was something akin to a mutiny: whether deployed in the car or not, the grey speakers had become an essential part of the drive-in landscape.
The Ford-Wyoming drive-in was built by Charlie Schafer, opening for business in May 1950. He and his family grew a veritable movie house empire in the Metro-Detroit area under the umbrella of Wayne Amusements, but the Ford-Wyoming is the only evidence of the legacy that remains. When it was first built, there was only one screen—the backside of the immense Streamline Moderne structure that sits at the front of the property. One screen with accommodation for 750 cars grew to nine screens and a 3,000-car capacity, and the theatre began to make the claim of being “the largest drive-in in the world.” Today the theatre has downsized to five screens, showing double-features from dusk until dawn. As of 2013, at 92 years of age, Shafer remains an active manager, working from home, disinclined to retire.
Right now, the emptiness of the Ford Wyoming—no cars, blank screens, dead silence—is amplified by our presence, two figures buffeted by the wind. I look down and see a discarded pine tree car deodorizer lying in the sandy gravel. Virgil and I are headed toward the one place that drive-in patrons never get to go – the projection booth. Like most theatres, the Ford-Wyoming is converting their projectors to digital, and this is the reason I am here. The previous morning, I had received a call with a certain sense of urgency. The last of the 35mm machinery was headed for the dumpster, and I made an appointment to take a look to see if there were any items that might be added to the museum’s collection. We climb steep industrial iron stairs, up to the booth, and I wonder how the projectionists don’t trip down them in the dark carrying flashlights and film cans. Virgil tells me that he used to get the occasional flustered phone call from late-night projectionists: “I dropped the film reel down the stairs and it unraveled.”
“All this stuff is just going to get scrapped in the dumpster. Anything you see here… it’s up for the taking. The boss just wants it gone,” Virgil tells me. He pauses and asks: “Have you ever worked in film?” “A little, when I was in college,” I tell him. He nods and walks over to the shoulder high stack of table-sized film platters, where a few reels of forgotten 35mm film are wound around the circular cores. These mechanisms hold up to four hours of footage, making the projectionist’s life easier with fewer changeovers of reels. “We have some old intermission commercials wound on here that are ours.” “What’s on them?” “Oh, you know… Dancing hotdogs and popcorn, that kind of stuff. They’re pretty scratched up. We’ve been using the same ones out here for decades. I think we’ve only changed it over once.” This is very exciting. I tell him, “If you’re willing to part with one of those reels, I’d argue to the death that it has a home in our collections.”
Intermission films belong to a film category known as “snipes,” collections of generic promotional material used to advertise theater services. Perhaps the most famous of these films is the Dave Fleisher animated Let’s All Go to the Lobby, produced in 1957 by Chicago’s interstitial trailer company, Filmack Studios. A “clock shell” is a basic countdown reel sold to theatre owners, which creative projectionists could use to make a custom animated clock unique to their theatre. By tape-splicing together sections from the generic clock shell with blackout film, music interludes, generic food advertisements, policies, and short cartoons (all of which again, pointed towards the snack bar), a mix-and-match intermission film was created.
The film reel that Virgil is about to give to me is one such clock shell, beginning with the Hungry Martian, and followed by a unique version of Refreshment Time. The reel was produced by the animation department at the National Screen Service, a company that began in 1920 as a movie trailer production outfit, and in 1940 became the monopoly for poster distribution. The NSS also made intermission films, but suffered competition from companies like Filmack and Pike Studios, who specialized in the genre. The animation on the two snipes here is rumored to be by Jay Ward, animator of Rocky & Bullwinkle and designer of the Cap’n Crunch logo.
The concession stands and snack bars of drive-in theatres provided ready-made food that could be gathered quickly and returned to the car before the next feature began. Roadside America author John Margolies tells us this was a time when: “Watching and eating became, and still are, ritualistically and irrevocably intertwined.” Onscreen, the drive to sell snack items and drinks to patrons was decidedly transparent. Animated anthropomorphic dancing, trick-wrangling food things, psychedelic abstractions of wild shapes and colors, and other oddities have continued to be a nostalgic oddity. The Ford-Wyoming remains a site where dancing hotdogs stay limber.
While Virgil searches for an empty reel to feed the intermission film onto, we talk a little more about his life at the theatre. He has worked for Shafer since 1976, and used to manage the Ford-Wyoming 6-9 Theatre. When those screens were demolished in 2010, he relocated across the street to the 1-5 Theatre. Virgil started working as a projectionist in 1986 because “there was no one else wanted to do it.” When asked about the bizarre schedule related to working at an all-night movie theatre, he explained that he arrives at 8pm, and ends his shift at 3am. After a short rest, he returns at 7am to test equipment and do building maintenance until the early afternoon. Apparently, he doesn’t get much sleep. The Ford-Wyoming has a history of dedicated employees, and Berean is one of them.
Passing the reel to me, Virgil seems eager to get back to work. Before I go, he asks if I’m good with computers. “Good enough to get what I need to done,” I joke. He strides over to the new digital projector and swipes his finger around on the touch-screen. It glows awake with cold and even LED light, a docket of possibilities for film arrangements appear on the screen like entries on a recipe card. The screen acts as a digital slot system to swipe in and orchestrate trailers, advertisements and messages. I look at the text and scan it for hints of familiarity. I can’t help but wonder if drive-in theatres still project the “Anti-Love Bug” and “No Necking” messages for teenagers acting out their part in the archetype of the “passion pit.” Tonight, this projector will show a double-feature of horror films. Behind me, there are two more projectors, pointing out through windows, towards two more screens. I realize I’m standing in a film house Panopticon, next to a dusty brown La-Z Boy recliner that commands the space from the center.
I look up to see Virgil waving something in his hand that looks like an external computer hard-drive. “So you just take this thing, it sucks it up into the slot, extracts the files, and away it goes! They told me I could make everything work from a laptop… I could just stay at home if I felt like it!” Looking at the files arranged on the touch screen, I wander to thoughts about the demise of 35mm film stock. Film enthusiasts who did not grow up with digital foresaw this harbinger when Kodak ceased production of 35mm slide film. Struggling to resist giving in to the comforting hum of those sleep-inducing machines was the bane of many college level art survey courses, my own included. And sitting at the back of a movie theatre, you could enjoy the physicality of the sounds: the whir of the film flying through the projector, the metallic rhythmic clacking when the sprockets let the end leader fly. The reasons for converting to digital are many, and I’m sure Virgil would agree. But at the risk of sounding like a Luddite: the dust floating through the blinding arc lamp of a true film projector just settles differently.
Kristen Gallerneaux is Curator of Communication & Information Technology at The Henry Ford.
Sources
* With thanks to interstitial film expert, Walter Forsberg.
food, communication, technology, Dearborn, Michigan, cars, popular culture, movies, by Kristen Gallerneaux
The management of the inn was contracted to the L. G. Treadway Service Company of New York City, which operated a chain of historic inns in New England. The Treadway Company was responsible for the interior arrangements, subcontracting the furnishings to a variety of sources, local and national. Most of the furnishings were reproductions of 18th- and 19th-century antiques according to Treadway’s advertisements. Today, the inn is operated by the Marriott Hotel Corporation, which maintains the high standards of décor, ambience and service set during the 1930s.
I was first introduced to the Dearborn Inn in the summer of 2008, when I interviewed for my current position at The Henry Ford. Having come from a similar curatorial position in New England, I was familiar with real 18th-century inns, including the first inn of the Treadway chain. I was charmed by the 1930s “Colonial Revival” ambiance of the Dearborn Inn and the conscientious service that the Marriott Corporation maintains. When you walk into the elegant lobby and are warmly greeted by the staff, it seems like time stands still. Now that I am a five-year resident of the community, I continue to visit the inn on special occasions and make it a point to bring out-of-town guests there.
One of the many joys of working at The Henry Ford is the opportunity to make new discoveries in our vast collections. This is a story of one of these discoveries.
In the late summer of 2012, the Museum’s Chief Registrar brought a large loose-leaf scrapbook containing a variety of photos, ledger pages, correspondence, fabric samples, design renderings, and floor plans. All of the individual samples were carefully identified as to their location in the building, the name of supplier, and item or model number. Several pages are accounting price lists for each room. The samples were meticulously arranged, most as overlays, and glued into the cardboard pages. Nearly all of the glue on the samples had dried out over the decades and the samples were loose
Even after a cursory examination it was clear that this was a careful documentation of every aspect of the furnishings to the smallest detail. Over time, the pages were shuffled out of order, making a clear examination nearly impossible. Nevertheless, our Registrar believed that this scrapbook documented the original furnishing plan of the Dearborn Inn.
Examining the scrapbook was at once a delight and a challenge – after carefully arranging and rearranging the loose items, concurrently shuffling through pages, we stumbled on the index page, which was the “Smoking Gun” identifying the Dearborn Inn. We can only surmise the original purpose of the scrapbook, perhaps as an aid to staff in reordering furniture and fixtures, carpets, wallpaper and draperies that had worn or broken through heavy use in a commercial environment The text on the index page states, “This collection of pictures, cuts, drawings, samples and swatches is to be used in connection with the complete itemized inventory of Dearborn Inn equipment and furnishings (bound separately), [sic] and file of Purchase Orders and Invoices." To date, we have not located those documents.
Once we located the index, we quickly reassembled the scrapbook into its original arrangement and began the process of evaluating this treasure.
Possibly the most interesting item included is found on the second page, following the index: A bound copy of the trade publication Hotel Monthly from August 1931, includes a feature article on constructing and furnishing the Dearborn Inn. The index describes that it “contains valuable reference material”. The article goes into great technical detail on the construction, emphasizing the modern features found in the inn.
My favorite pages are two-page spreads illustrating the original lobby in photographs and the blueprint of the furniture arrangement. What is truly amazing are the fabric and wallpaper swatches. When one compares them with the black and white photographs, one gains a true sense of the colors and textures of the lobby. On separate pages are photographs of individual pieces of furniture. This partner’s desk and the chest of drawers are still in the lobby.
The use of reproduction antiques is best seen in the guest rooms. This is described as the “Mahogany Bedroom” and contains a group of 18th-century high style pieces including a slant-front desk and tea table and wing chairs. These are mixed with vernacular Windsor and "Hitchcock" chairs. The botanical wallpaper is reminiscent of an 18th-century print.
In all, the scrapbook is a wonderful record of a truly remarkable structure. The images presented here are the highlights, intended to provide a glimpse into a genteel past. As I mentioned, the inn remains a bastion of 1930s service, décor and gentility.
For a detailed history of the Dearborn Inn throughout its history, the best source is Jennifer Czerwick Ganem’s Images of America: Dearborn Inn. Charleston, South Carolina: Arcadia Publishing, 2011.
Charles Sable is Curator of Decorative Arts. The Dearborn Inn scrapbook has opened up exciting new areas of research. While documenting the scrapbook, Charles discovered new stories of the Dearborn Inn's past. He continues telling these stories in future installments.
Collections References
- Ford Tri-Motor Airplane in Flight over Dearborn Inn, Dearborn, Michigan, 1931
- Scrapbook Documenting the Furnishing of the Dearborn Inn, Michigan, 1936
Michigan, hotels, furnishings, Dearborn Inn, Dearborn, by Charles Sable, archives
It lasted only nine years, from 1953 to 1961. Yet, many long-time Dearborn residents remember the Ford Rotunda’s Christmas Fantasy with nostalgia and a fierce sense of pride. After all, this great extravaganza of all things Christmas was staged in their own community by the company that Henry Ford—their favorite hometown-boy-made-good—had founded.
What was the Christmas Fantasy and why was it so memorable? The story starts back in 1934, at the Century of Progress Exposition in Chicago.
Rotunda Origins
When Henry Ford decided that his company needed to have a showy building at the 1934 Century of Progress Exposition, he turned to Albert Kahn, his favorite architect. Kahn had designed Ford’s Highland Park Plant, Rouge Plant, and the classically-styled Dearborn Inn. But, for this exposition building, Kahn broke completely from traditional architectural styles and designed an imposing cylindrical structure that simulated a graduated cluster of internally-meshed gears.
By the time the Century of Progress Exposition closed its doors in 1934, Henry Ford decided that the central gear-shaped structure would be perfect for displaying industrial exhibits back home in Dearborn. He intended to re-erect the structure in Greenfield Village, but his son Edsel persuaded him that it would serve a far better purpose as a visitor center and starting point for the company’s popular Rouge Plant tours. The newly named Ford Rotunda found a suitable home near the Rouge Plant, across from the Ford Administration Building on Schaefer Road.
In 1953, as part of its 50th anniversary celebration, Ford Motor Company executives decided to give the Rotunda and its exhibits a complete renovation. The new industrial exhibits and changing car displays were popular. But its biggest draw became the annual Christmas Fantasy.
A Walk through the Christmas Fantasy
Just inside the entrance to the Rotunda, the holiday mood was immediately set by an enormous live Christmas tree. This 35-foot-tall tree glistened with thousands of colored electric lights.
Stretching along one wall was the display of more than 2,000 dolls, dressed by members of the Ford Girls’ Club. These would later be distributed by the Goodfellows to underprivileged children.
The Rotunda’s Christmas Fantasy became perhaps best known for its elaborate animated scenes. These were created by Silvestri Art Manufacturing Company of Chicago, who specialized in department store window displays. Santa’s Workshop—an early and ongoing display—featured a group of tiny elves working along a moving toy assembly line.
Over the years, these scenes became ever-more numerous and elaborate. Life-size storybook figures like Hansel and Gretel, Robin Hood, Wee Willie Winkie, and Humpty Dumpty pivoted back and forth in atmospheric Christmas and winter settings. In 1957, two animated scenes were added to the doll display: a Beauty Shop, where two beauty-operator elves “glamorized” a pair of dolls and a Dress Salon in which mechanical elves operated a sewing machine and iron. More displays were added in 1958. In the Pixie Candy Kitchen, animated workers turned out large chocolate-covered delicacies. A Bake Shop featured animated bakers kneading dough, trimming pies, mixing cakes, and baking bread and cookies. An animated fiddler and banjo player accompanied a group of square-dancing elves in a barn dance scene. In 1960, jungle animals in cages with peppermint-stick bars joined the other animated scene
An “outstanding new attraction” in 1958 was the 15,000-piece miniature animated circus, created as a hobby over a 16-year period by John Zweifel, from Evanston, Illinois. This hand-carved circus came complete with performing animals, a circus train, sideshow attractions, carnival barkers, and bareback riders. Larger-size animated circus animals and a clown band provided the backdrop for this popular attraction.
In the Rotunda’s walled-off inner court, the mood became more reverent. At the entrance to this court, visitors passed through a cathedral façade, with carillon music ringing from 40-foot spires. Inside the court was a Nativity scene with life-size figures. During an era in which stores and other businesses were closed on Sundays, this scene was considered “so beautifully and reverently executed” that the Detroit Council of Churches allowed Ford Motor Company to keep the Christmas Fantasy open on Sundays during the Christmas season. An organ set alongside the Nativity scene provided Christmas music while Detroit-area choral groups gave concerts here periodically.
Of course, visiting Santa was a highly anticipated activity for children at the Rotunda. Santa awaited each eager child high up inside a colorful multi-story castle, accessible by a curved ramp.
Finally, a visit to the Christmas Fantasy was not complete without a viewing of Christmas cartoons in the Rotunda’s newly renovated auditorium and a stop to see Santa’s live reindeer.
Up in Flames
Tragically, the Ford Rotunda burned down on November 9, 1962, when a waterproofing sealant of hot tar accidentally caught the roof on fire. The intense heat caused the building to collapse and burn to the ground in less than an hour. Fortunately, a wing housing the Ford Motor Company Archives survived.
Most of the already-installed Christmas Fantasy became a charred ruin. The doll display and miniature circus had not arrived yet. To help local residents come to terms with this tragic loss, Ford Motor Company invited the public to a tree-lighting ceremony that year in front of its Central Office Building on Michigan Avenue (now Ford World Headquarters). A Press Release for the event announced that Santa would be on hand to turn on the 70,000 lights that decorated the 75-foot Christmas tree—the tallest tree they could find for the occasion.
The Ford Rotunda’s Christmas Fantasy was never revived. But it lives on in vivid memory to the many people who had seen it. In fact, to hear long-time Dearbornites talk about it, you’d think that it had happened only yesterday!
Check out this short film to catch a glimpse of the 1955 Rotunda Christmas Fantasy.
Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford.
1960s, 1950s, 1930s, 20th century, Michigan, holidays, Ford Motor Company, Dearborn, Christmas, by Donna R. Braden
During the first weekend of September, Greenfield Village celebrated the exciting sounds, scents, and sights of hundreds of vintage vehicles from the 1890s through 1932 during the 63rd annual Old Car Festival, America’s longest running antique car show. Many proud antique vehicle owners not only bring their cars, but get into the spirit of the event by dressing to match their car’s era which adds to the special ambience of this particular weekend long event.
Annually on the Saturday night of the festival, many visitors gather at the reviewing stand near the Thomas Edison statue to listen the talented Hotel Savarine Society Orchestra perform many of the popular songs of the 1920s while watching a group of energetic and enthusiastic dancers outfitted in elegant mid-1920s period clothing perform such dances as the Charleston, foxtrot and tango. Just as all the reproduction clothing and accessories in Greenfield Village are researched, designed and created on sight by The Clothing Studio of The Henry Ford, so are the vintage looks worn by the dancers.
This year, The Clothing Studio team worked collaboratively with the Creative Programs staff to create a more formal, “dressed up” head-to-toe 1920s look for the Old Car Festival dancers than in years past. The Roaring Twenties represented a break with traditions and the start to the modern age. It was a prosperous and exuberant time in history and, of course, the fashions of the time reflected this vibrancy. One of our challenges with creating these period accurate looks was that the clothing and accessories were not just for show – they also needed to be functional and durable since the dancers would be strolling through the village prior to spending two very active hours dancing outside.
Since men’s formal wear has generally changed little in over a hundred years, male dancers were elegantly dressed in a mix of black tuxedo styles which were appropriate for that era and remain stylish today. For formal occasions in the 1920s, men wore their tuxedos with white gloves and (when outdoors) top hats or even bowler hats. Special classically inspired touches such as suspenders, French cuffs with cufflinks and shoe spats helped to create an authentic look for each of our gentleman dancers.
As for the ladies, The Clothing Studio focused on many of the fashionable trends of the era celebrating new-found freedoms women enjoyed in the 1920s ranging from the right to vote to more relaxed fashions which finally freed women from the constraints of the corset. Bare arms and the appearance of bare legs with nude colored seamed stockings as well as shorter skirt lengths were visible signs of new celebrated relaxed attitudes. Some of the trends featured in the stunning outfits worn by our Old Car Festival female dancers included beaded fabrics, tiered shirts, drop waists, straight simple silhouettes and embellished shoes.
If you missed the vintage cars and fashions featured at this year’s Old Car Festival in Greenfield Village, be sure to mark your calendar for next year’s 64th annual Old Car Festival in September. Every year there is always a different mix of amazing vintage cars (and fashion) to enjoy.
Written by Tracy Donohue, General Manager, The Clothing Studio at The Henry Ford. Photos by Lindsey Grudnicki.
Michigan, Dearborn, 21st century, 2010s, Old Car Festival, Greenfield Village, fashion, events, costumes, car shows, by Tracy Donohue, #Behind The Scenes @ The Henry Ford
Hallowe’en is one of our favorite times of the year here at The Henry Ford and although we’re suckers for tradition, guests should expect some surprises on the horizon at this year’s spooky celebration.
You see, for us, it’s not about the scream-inducing theatrics, but the history and background of Hallowe’en. That’s why the aesthetics we use to transform Greenfield Village are inspired by the 20th century to the early ‘60s.
Wondering how we know so much about what Hallowe’en was like more than 100 years ago? Well, let’s just say we know how to do our research; it’s not an easy or short process, though.
Our creative team works on Hallowe’en in Greenfield Village 365 days a year.
“We are constantly researching and looking into anything that triggers our thought process. Additionally, new technology that can we can incorporate is always emerging,” says Jim Johnson, our Senior Manager of Creative Programs.
Our most inspirational and useful sources of information regarding Hallowe’ens past come from party guides and pamphlets ranging from the early 20th century to the 1960s and Dennison’s Bogie Books.
Surprisingly, Hallowe’en was a much different holiday when it first began, as compared to the terror-ridden night of horror we are accustom to nowadays.
Hollows Eve actually started as a night of romance, even more so than Valentine’s Day. It was a night of finding your future companion by way of a fortune teller or completing a special list of activities at midnight so the face of your true love would be revealed.
In fact, the trick-or-treating tradition we all know and love didn't come into play until the 1930s and was not prominently practiced until the ‘50s.
This year, we’ve decided to implement a masquerade theme, featuring a nod to some classic literature and Frankenstein circa 1820s, complete with new visual, lighting and sound effects, fresh characters and a twist on some of our program staples. (Sounds pretty cool to me.)
“Although we will have a few new elements,” Jim explains, “It’s not about what’s new, it’s about what’s ‘cool’. We’re more focused on ‘looking back’. This year’s program is very cool and definitely sparks the imagination of people of all ages.”
Well, there you have it. History buffs we may be, but we’re nothing if not cool. We believe it’s all about continuing to evolve and that is exactly what we intend to do through our Hallowe’en event and beyond.
Brianna Garza is a media relations intern at The Henry Ford.
Additional Readings:
- Hallowe'en in Greenfield Village
- Singing Vampires Meet Spell-Casting Fairy Sisters in Greenfield Village
- Legends, Literature and Lots of Fun: Inspiration for Hallowe’en in Greenfield Village
- Halloween Card, 1910-1914
21st century, 2010s, Michigan, Dearborn, holidays, Hallowe'en in Greenfield Village, Halloween, Greenfield Village, events, by Brianna Garza, #Behind The Scenes @ The Henry Ford
To put it simply – The Henry Ford is the reason I became a history teacher! As an 8-year old boy, I visited Henry Ford Museum and Greenfield Village with my family in the 1970s. I was immediately hooked by the awesome power of the historical artifacts, buildings and stories. Suddenly, history came alive. I saw the past not just as dates and events in a stuffy textbook, but as a link to where we are right now, and where we are going in the future.
When I learned about The Henry Ford’s Teacher Fellow Program, it was a no-brainer for me to apply. I hoped that my years of experience as a public high school history teacher would be enough to convince The Henry Ford to accept me into the program. Fortunately, it was.
Living almost two hours away from Dearborn, Mich., I wound up making close to 10 round-trips during a six-month time period. The funny thing was, I hardly noticed the drive! Often times I spent the drive brainstorming ideas and different plans to help The Henry Ford really connect with teachers in the classroom.
The Henry Ford is a treasure chest full of so many awesome ideas, programs, primary sources, artifacts, and stories that teachers can use each and every day in their classrooms to make history come alive. History is just that – a STORY! The story is ongoing and never ends. When teachers can make real, concrete links to the past that are hands-on, suddenly students begin to grasp the emotions behind the events – people, who are just like them, experienced history with emotions that are real and identical to those we have right now. The materials at The Henry Ford are just that powerful!
One of our projects was raising awareness to teachers on the “outside” who cannot make it to Dearborn with their classes. So, why not bring The Henry Ford to them? We created a series of videos (I have never shied away from an audience!) to help teachers realize all that The Henry Ford has to offer for in-class use. Teachers can now access so many materials and programs online to use in their own classrooms. It truly is awesome.
Another project was the Digital Curator Kit. We wanted to have something hands-on for students of all ages to utilize while both in their classrooms and during a field trip. It places the responsibility squarely on the shoulders of the students and allows them to find artifacts that relate to an area of their choosing. In a way, the students are now making their own personal museum!
The Henry Ford’s Teacher Fellow Program allows a group of teachers, who would not otherwise work together, to collaborate in a way that benefits not only themselves, but other teachers as well. It empowers them to have a lasting effect, together, on the future students and teachers coming to, and using, the resources of The Henry Ford.
The Teacher Fellow Program was an opportunity for professional development unlike any other. Teachers collaborate on-site at America’s Greatest History Destination. We are given the unique ability to be hands-on, behind the scenes, at The Henry Ford. We are given access to every possible resource we could imagine. While that can seem overwhelming at first, once the purpose and direction of the Fellows becomes clear, there is no limit to the impact the group can have on the hundreds of thousands of students and teachers who use The Henry Ford each year.
I have made contacts with teachers from both Ohio and Michigan that I wouldn’t have met. We can now collaborate, as Fellows, on future projects in our classrooms and continue the work we have done as 2013 Teacher Fellows at The Henry Ford.
I am truly looking forward to Graduation Day on Oct. 26. To see the finished product of our hard work – and to show others for the first time our vision – is very exciting.
Over the past several months I have become a member of a large group of professionals with the dedication to bring history to life for everyone of any age. I am so honored to be a part of The Henry Ford’s family. The little 8-year old boy has now turned a passion for history into a life-time dedication of helping others see that the past is a link to the present and future. You could easily say, I have always been a part of The Henry Ford – or better yet, it is a part of ME!
Todd Edmond is a member of The Henry Ford’s 2013 Teacher Fellow Program. He hails from Tiffin, Ohio, and teaches U .S. History and AP U. S. History at Tiffin Columbian High School.
Ohio, Michigan, Dearborn, 21st century, 2010s, teachers and teaching, education, by Todd Edmond, #Behind The Scenes @ The Henry Ford
