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Activating The Henry Ford Archive of Innovation

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In 1916, gasoline was cheap, and no one cared about tailpipe emissions. But this hybrid wasn’t about fuel prices or pollution. Woods Motor Vehicle Company built it to capture new customers. Sales of the company’s electric cars were falling as more people chose gasoline-burning cars. The Dual-Power supposedly combined the best of both, but customers disagreed. The car and the company disappeared in 1918.

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This 1913 Woods Electric was much like other companies’ electric cars. Sales of all electrics—not just Woods—declined in the teens. THF103736

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The 1916 Dual-Power’s gasoline engine and electric motor are under the hood, connected by a magnetic clutch. Its battery box is under the seat, toward the rear.” THF103732

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Woods used surprisingly antiquated imagery in the logo for the Dual-Power. Perhaps the company was trying to assure potential buyers that its radical new car was as reliable as the familiar horse. THF103741

Henry Ford Museum, Driving America, cars, power, alternative fuel vehicles, hybrid cars

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Starting a drag race at the first NHRA national championship meet, Great Bend, Kansas, 1955. (THF122645)

If you’ve visited Henry Ford Museum of American Innovation in the past several months, then you’ve undoubtedly noticed the large construction walls in the museum’s northeast corner, just behind Driving America. That 24,000 square-foot space will soon be home to our newest exhibit, Driven to Win: Racing in America presented by General Motors.

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Racing gloves worn by Danica Patrick while competing in NASCAR’s Monster Energy Cup Series, 2016-2017. (THF176306)

Driven to Win will be among the most comprehensive looks at automobile racing in the United States. We’ll cover every major American racing type, and we’ll do it from 1895 – when the Chicago Times-Herald sponsored the country’s first formal auto race – right up to the present day. We’re featuring 26 vehicles in the show, including some old favorites and a few new surprises. We’ll also have more than 225 artifacts from the museum’s collection – many of them newly acquired for this exhibit.

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George Heath driving his winning Panhard #7 at the first Vanderbilt Cup race, 1904. (THF277321)

Guests entering Driven to Win will first encounter what we call the “Dawn of Racing” where they’ll learn about American racing’s earliest days, whether on repurposed horse tracks or requisitioned public streets. Fittingly, the first vehicle they’ll see in this section is a successful little racer built and driven by a certain Henry Ford, the 1901 Ford Sweepstakes.

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Dan Gurney signing autographs for young fans at the Indianapolis 500, 1966. (THF110522)


Just behind this introductory zone, we talk about “Igniting the Passion.” We’ll see some of the ways in which young people are introduced to motorsport through toys and games. Some of them will go on to become lifelong fans. Others might take up racing-inspired hobbies like tether cars. A few may go on to careers in the sport, whether behind the wheel, behind the pit wall, or behind the scenes. This area also serves as the entrance to our film experience, which forms the literal and figurative center of the exhibit. Inside, audiences will enjoy the sights, sounds, and spectacle of race day, and be inspired by young people pursuing dreams at legendary locations like Daytona, Indianapolis, and Bonneville.

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One of the 3.2 million bricks used to resurface Indianapolis Motor Speedway in 1909. (THF152054)


Outside the film theater, visitors can step into The Henry Ford’s own Winner’s Circle presented by Rolex. Here they’ll see the innovative and influential cars that changed the game. They’ll find the 1956 Chrysler 300-B from Carl Kiekhaefer’s phenomenal Mercury Marine team, which dominated NASCAR in the mid-1950s. Nearby is the Penske PC-17 that Rick Mears drove to victory in the 1988 Indianapolis 500, giving him the third of his record-tying four Indy wins – and Team Penske the seventh of its astounding 18 Indy victories. (The Chevrolet-powered Penske chassis is loaned to us courtesy General Motors, the exhibit’s presenting sponsor.)

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Bobby Unser charging up Pikes Peak on his way to victory, 1962. (THF218104)


Moving around the exhibit’s perimeter, visitors will encounter the major forms of racing popular in the U.S. They’ll learn about land speed racing at Bonneville, where Goldenrod topped 409 mph in November 1965; they’ll see hill climbing at Pikes Peak, where Bobby Unser and his legendary family reigned supreme; they’ll visit the ceremonial heart of American racing at Indianapolis, where Harry Miller designed some of early racing’s most beautiful (if not always successful) open-wheel racing cars; they’ll travel overseas to Le Mans, where Ford Motor Company raced American sports cars in the 1960s and the 2010s; they’ll visit Daytona, birthplace of NASCAR and home to one of the country’s greatest stock car tracks; and they’ll see an homage to the vanished Detroit Dragway, where gassers and rail jobs once battled for the title of Top Eliminator.

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Lyn St. James instructing young students at her Complete Driving Academy, 2008 (THF58563)

But racing isn’t just about the cars, it’s about the people behind them. Driven to Win visitors will have the chance to train using some of the same methods as today’s top drivers. There’s strength training with special machines that mimic muscle motions in a race. There’s neurocognitive training with interactive stations that test vision, memory, and reaction time. We’ll also have a pit crew activity where visitors can try their hand changing tires and refueling cars – though probably not in the 15 seconds it takes a top NASCAR crew. And for those eager to get behind the wheel, we’ll have a set of sophisticated simulators that are about as close to driving a hot lap as you can get without wearing a helmet.

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Running the measured mile at Bonneville, circa 1950. (THF238926)


It’s been a long time coming, but Driven to Win: Racing in America promises to be worth the wait. Its blend of exciting immersive experiences will be unlike anything else in Henry Ford Museum of American Innovation – or in any other automotive museum, for that matter. We couldn’t be prouder of the work we’ve put into it, and we look forward to sharing the results with everyone this summer.

Matt Anderson is Curator of Transportation at The Henry Ford. See more racing artifacts in our collection in this expert set.

21st century, 2020s, Michigan, Dearborn, racing, race cars, race car drivers, Henry Ford Museum, Driven to Win, by Matt Anderson

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Recently, I stopped by the building block “wonderland” that is Towers of Tomorrow with LEGO® Bricks, a temporary exhibit in Henry Ford Museum of American Innovation.

I watched children (and also adults) busily absorbed in designing their own Lego creation - choosing from 200,000 Lego bricks placed within the exhibit as a hands-on activity for visitors. Some kids were likely inspired by the impressive Lego models of famous skyscrapers and other buildings displayed there. Many kids immediately dove into the “bottomless pit” of Lego bricks, jazzed by the opportunity to build something wonderful from their own imaginations.

And children DO love to build things--whether they create imaginary worlds or smaller versions of the real one. Construction toys are quite literally and figuratively “the building blocks of childhood.” Playing with them builds physical and intellectual skills--and encourages creativity. Toy bricks, logs and girders are the stuff of playtime joy!

Over the last 150 years, entrepreneurs have introduced innovative construction toys that have delighted generations of children. Which is your favorite?

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District School Building Block Set, 1876-1886. THF300131. (Gift of Mrs. Clemens August Haass)

After the Civil War, the Charles M. Crandall Company’s building blocks were all the rage. Like Lego bricks, they could be easily and securely linked together in a “thousand and one” ways. By 1879, Crandall offered 28 sets of interlocking blocks and jointed figures.

This “District School” set was a miniature version of a common childhood experience of the era: the one-room rural school. Crandall advertised that children would “laugh over this group of teachers and scholars” as they built the school and arranged the figures. The “District School” had playful appeal, combining entertainment with education--children could learn their alphabet while having fun.

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Tinkertoys, 1914-1925. THF97403

Tombstone cutter Charles Pajeau noticed how much fun his children had sticking pencils into empty thread spools and assembling them into imaginative forms. So, he designed a shorter wooden spool with one hole drilled in the center and a series of holes along the edge. Kids could now build at angles and connect multiple dowels at once. Tinkertoys were born! In 1914, Pajeau started a company to produce and market the toy.

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Erector Set, 1915. THF95319

As toy marketer A.C. Gilbert rode the train from New Haven to New York on business, he watched as workers erected an electrical system along the railroad line using steel girders that had been riveted together. This inspired Gilbert to design a construction set for older boys with metal girders, panels, wheels, gears, and pulleys. His marketing spoke directly to boys, encouraging them to build.

Boys used their Erector sets to build small versions of steam engines, Ferris wheels, zeppelins, bridges, elevators, trucks, cranes, and other devices. The toy not only delighted boys--it also appealed to their parents, who appreciated the way Erector sets could introduce their kids to careers in engineering. The company even offered “degrees” from its “Engineering Institute.”

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Lincoln Logs, about 1960. THF6627 (Gift of Steven K. Hamp)

John Lloyd Wright, son of architect Frank Lloyd Wright, invented Lincoln Logs. Introduced in 1916, these sturdy, miniature logs had interlocking notches. Lincoln Logs were named after Abraham Lincoln, who was born in a log cabin.

After World War II, Lincoln Logs got another boost as they became an iconic Baby Boomer toy. In the 1950s, nostalgia for the American West and the frontier had kids crafting log buildings with their Lincoln Log sets. With their nostalgic connection to America’s past, Lincoln Logs were marketed as “America’s national toy.”

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Lego Building Set, 1976-1983. THF59

Legos, developed in Denmark during the 1950s, first appeared in the United States in 1962. With their small interlocking studs and tubes, Lego plastic bricks held together well - yet could easily be pulled apart. Lego bricks offered “no limits on what you can build.” Two Lego blocks could be joined in 24 different ways. Six blocks--over 100 million ways.

Lego bricks can be assembled and connected to create buildings, vehicles, and even human figures. Though the design and purposes of individual pieces have evolved over the years, each Lego brick--whether made in the 1950s or the present--remains compatible in some way with existing pieces.

Duplo bricks - larger sized versions made for preschoolers - debuted in 1969. They were easier for tiny hands to maneuver.

Over the years, Lego has created Lego sets with a variety of themes, including space, pirates, castles, robots, and the Wild West. They have licensed themes from popular cartoons, films, and video games--like Batman, Harry Potter, and Star Wars.

With their endless creative possibilities, Lego bricks have staying power--and fans worldwide. In 2000, Legos were named “Toy of the Century” by Fortune magazine and the British Association of Toy Retailers.

As a kid, I loved to design and build houses. Growing up, my siblings and I had Tinker Toys, Lincoln Logs, and an Erector set. I rather envied my friend--she had Block City, pre-Lego plastic bricks with architectural details like doors and windows (which Lincoln Logs lacked). My grandmother (who sewed a lot) kept a box full of empty spools and some wood scraps for us to build with--we created imaginary “towns” all over her living room floor. She never seemed to mind.

Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.

Henry Ford Museum, making, LEGO, childhood, by Jeanine Head Miller, toys and games

1967 Ford Mark IV Race Car
The Mark IV gave Ford the second of four consecutive Le Mans victories, starting in 1966. Ferrari had dominated the 24 Hours of Le Mans, winning 8 of 12 races from 1954 through 1965. THF90733

The film Ford v. Ferrari, staring Matt Damon and Christian Bale, reignited interest in Ford Motor Company’s racing efforts at Le Mans in the 1960s. While the movie focuses on Ford’s 1966 victory, the automaker returned to Le Mans in 1967 with the Mark IV.

This was the first all-American car and team to win the Le Mans 24-hour race. For decades, Europeans had dominated sports-car racing in cars with small, fast-turning, highly efficient engines. Americans typically used big, slower-turning, less-efficient V-8 engines. This car’s sophisticated chassis used aerospace techniques, and its shape was refined in a wind tunnel. But its big engine was based on Ford’s V-8 used for stock-car racing.

Close-up View of the Ford Mark IV Le Mans Engine
Close-up View of the Ford Mark IV Le Mans Engine, June 1967. THF119457

The second-place Ferrari was more complicated and temperamental than the first-place Ford. It had a V-12 engine with fuel injection and twin distributors. The Ford (pictured above) had a V-8 engine with two four-barrel carburetors.

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Dan Gurney and A. J. Foyt Popping Cork of Victory Champagne at the 24 Heures du Mans (24 Hours of Le Mans) Race, June 1967. THF127985

Two of America’s great race drivers, A.J. Foyt, right, and Dan Gurney, teamed up to win the 1967 24 Hours of Le Mans in this car. Gurney’s post-race celebration included racing’s first-ever champagne spray.

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Close-up View of the Ford Mark IV Le Mans Race Car Hull Honeycomb Construction, 1967 / detail. THF87021

Holes cut in the chassis show its aircraft-style construction of aluminum honeycomb. The concept was to make it strong and lightweight.

Want to learn even more? See the Mark IV for yourself in Driving America inside Henry Ford Museum of American Innovation. 

Mark IV, Henry Ford Museum, Driven to Win, Ford Motor Company, race cars, 20th century, 1960s, Europe, Le Mans, racing, cars

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“Classic American Cars Series: 1966 Mustang” ornament, 1992.
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“Holiday Barbie” ornament, 1993.
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In 1973, Hallmark Cards, Inc. decided to venture into the world of producing Christmas ornaments. That year, the company introduced a small line of “Keepsake Ornaments,” consisting of six rather traditional glass ball ornaments and 12 handcrafted yarn figures.

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“Star Wars: Yoda” ornament, 1997.
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Since then, the company has kept its finger on the pulse of popular tastes, interests, and values. Whether you’re a devoted Hallmark ornament fan or you’re not quite sure why others are, you have to admit that this entrepreneurial company has revolutionized Christmas decorating.

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“Spotlight on SNOOPY Series: Joe Cool” ornament, 1998.
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The Henry Ford recently acquired a collection of thousands of Hallmark ornaments from Indiana Hallmark retailer, The Party Shop, spanning the years 1973 to 2009. Besides being fun, artistic, and just plain charming, there are several other reasons we are excited about the addition of these ornaments to our collection.

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“Here Comes Santa Series: Santa’s Motorcar” ornament, 1979.
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J. C. Hall, a Visionary Founder

Founded in 1910 by Joyce Clyde (J. C.) Hall, Hallmark did not start with ornaments, but with cards. J. C. Hall (born 8/29/1891) grew up in small-town David City and Norfolk, Nebraska, where at a young age he sold perfume to neighbors and clerked in his older brothers’ bookstore. When he was 16, the three brothers pooled their money and opened the Norfolk Post Card Company. But the market for postcards in Norfolk was limited.

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“Yesteryears: Train” ornament, 1976.
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As story has it, in 1910, J. C. dropped out of high school, crammed two shoeboxes full of postcards, and boarded a train for Kansas City, Missouri. He called on drugstores, bookstores, and gift shop owners, wholesaling products that were created and manufactured by others. As business picked up, he ventured to outlying railroad towns. He and his brother Rollie were soon able to open a specialty store in downtown Kansas City, selling postcards, gifts, books, and stationery. Unfortunately, their inventory was wiped out by a fire in 1915. But they were able to float a loan and bought an engraving firm, which set the stage for the creation of their first original Hallmark card designs. In 1921, brother William joined them and in 1923 the three brothers formed Hall Brothers.

Building a Brand

To establish Hallmark as a recognizable brand, it was J.C. Hall’s idea to begin placing ads in women’s magazines. In 1928, J. C. Hall came up with the brand name “Hallmark” because it both incorporated the family name and was an allusion to goldsmiths’ “hallmark,” a mark of quality. The company began to sell its greeting cards nationally. In 1944, Hallmark’s sales and marketing executive Ed Goodman came up with the tag line, “When You Care Enough to Send the Very Best” (using three important company values: caring, quality, and “the best”). In 1954, the company changed its name to Hallmark Cards, Inc.

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Traditional glass ball ornament, “Charmers,” 1974.
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J. C. Hall stepped down as president in 1966, and his son Donald J. Hall became the new president and CEO. Under Donald, Hallmark grew and expanded its quality products to a global market. Ornaments were introduced in 1973. The Hallmark Gold Crown Store program was formalized in 1986, with a network of independently owned and operated retailers to build on the strength of the Hallmark brand and its products. The company acquired complementary companies during the 1980s and 1990s, beginning with Crayola in 1984.

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“Bright Christmas Dreams” ornament, 1987.
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Taking Risks and Embracing Innovation

Since its beginnings, Hallmark has been known for taking risks and being innovative. In 1917, Hallmark “invented” modern gift wrap by printing its own wrapping paper. The company also patented the “Eye-Vision” greeting card display racks, beginning the idea of displaying greeting cards on public view rather than hiding them in drawers.

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“Muhammad Ali” ornament, 1999.
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“Rockin’ With Santa” ornament (mechanical)

Hallmark has continually embraced innovation in the design, technology, and marketing of its ornaments. These include: the use of artists to create original designs; unique translations of cultural celebrities, phenomena, and design trends; groundbreaking experiments in applying sound, light, and other special effects; and sparking the phenomenon of ornament collecting through the creation of a collectors’ club and development of several-year-long ornament series.

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“Baby’s First Christmas” ornament, 1990.
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A Mission-Driven Company

Hallmark Cards, Inc. has built an extremely successful business around the core mission of reinforcing stability and connectedness within a rapidly changing world. The company believes that their products and services must enrich people’s lives; that creativity and quality—in their products, services and all that they do—are essential to their success; and that innovation in all areas of their business is essential to attaining and sustaining leadership.

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“Gifts for the Grinch” ornament, 2000.
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“See ‘n Say” ornament, 2007 (mechanical).
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Being Customer-Focused

There is a reason why the most popular ornaments over time have moved from traditional glass balls to “figural ornaments”—that is, ornaments designed to represent something, from Christmas motifs to popular toys to characters in movies, TV shows, and children’s books. Many consumers tell Hallmark that they view the company’s Keepsake Ornaments as more than just holiday decorations. They help them relive special memories, remember special people and events, and express their own unique interests and personalities.

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“Dad” with video camera ornament, 1996. THF177014

Connected to an Entrepreneurial Family

One of the company’s greatest innovations was establishing an international chain of independent Hallmark stores to encourage sales, customer loyalty, and reinforce their brand. The Henry Ford’s collection of ornaments was once displayed at one of these stores—The Party Shop, a 12,000 square foot Hallmark store in Warsaw, Indiana. The family who owned and operated the Party Shop and the Hallmark Ornament Museum displayed within it epitomizes an entrepreneurial family who embraced Hallmark’s mission.

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Dorothy Snyder and her son David in front of the Hallmark Ornament Museum inside their Hallmark Store

Norman and Dorothy Snyder bought The Party Shop in Warsaw, Indiana in 1978. They were looking for a career change and thought that owning a Hallmark store would both be enjoyable and align with their own values. During the 1980s, the Snyders bought or added several stores, both locally and in surrounding small communities. They and their two children, David and Dana, managed these stores.

In 1989, the family moved The Party Shop from downtown Warsaw out to a 4,400 square foot store in a shopping center on the outskirts of town. They kept outgrowing their space until, in 1996, they moved into their final location—a 12,000 square foot store in that shopping center, about three times the size of most Hallmark stores! It was then that they opened the Hallmark Ornament Museum, aided by the donation of an earlier collection amassed by a friend of their son David. They stopped adding to the collection in 2009, because they just couldn’t justify adding more cases—the space was needed for the retail operation.

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“Cell-ebrate” ornament, 2007.
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A visionary founder; a successful brand; risk-taking and innovation; a mission-driven company; customer focus; and connections with an entrepreneurial family—these are the qualities that mark our new Hallmark ornament collection. So, they may be cute; they may be funny; they may seem overly sentimental at times. They also make a perfect acquisition for The Henry Ford.

Watch for a growing number of these ornaments to appear in Digital Collections on our website and be sure to check them out in person at Henry Ford Museum of American Innovation during the holiday season.

Donna R. Braden is Senior Curator & Curator of Public Life at The Henry Ford. She was aided in this blog post by Jeanine Head Miller, Curator of Domestic Life and fellow collaborator on “all things Hallmark.”

Additional Readings:

popular culture, Miniature Moments, holidays, Henry Ford Museum, Hallmark, entrepreneurship, Christmas, by Donna R. Braden

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1907 White Model G Steam Touring Car. THF91139

Millionaire industrialist John D. Rockefeller bought a White steamer. So did “Wild West” showman Buffalo Bill Cody. President William H. Taft included one in the first presidential car fleet. These men, born before the Civil War, might have felt more comfortable with steam than with newer technologies such as internal combustion. But buyers were moving to gasoline-powered cars. White followed, making its last steamer in 1911.

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This 1908 advertisement never mentions that the White was powered by steam.

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Starting a steam car was complex—just try to follow these instructions. It took at least 10 minutes to get up a “head of steam.” Many owners had chauffeurs to handle the task.

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Famous Western showman Buffalo Bill parades beside a White. Buyers of the expensive steamers tended to be older and wealthier than the average American.

Henry Ford Museum, Driving America, alternative fuel vehicles, cars

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1865 Roper Steam Carriage. THF91158

Smoke-belching steam locomotives were familiar sights to Americans in the 1860s. But a small steam carriage running under its own power—without horses!—was so startling that people paid to see it driven around a track. It was a curiosity, not transportation. By the time its inventor, Sylvester Roper, died in 1896, the next generation of innovators was trying to transform horseless carriages from curiosities into practical vehicles.

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A handbill promoting an 1865 steam buggy exhibition proclaimed steamers “the most wonderful invention of modern times.”

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Massachusetts machinist Sylvester Roper built at least seven steam carriages and two steam motorcycles. They weren’t considered practical vehicles but became popular attractions at circuses and fairs. The driver is probably W.W. Austin, who exhibited Ropers.

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Print of a Roper steam carriage exhibited at a circus, about 1863.

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Roper’s death was front-page news in Boston, where he lived and worked. He had a heart attack at age 73 while riding one of his steam motorcycles.

alternative fuel vehicles, cars, Henry Ford Museum, Driving America

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1899 Locomobile Runabout. THF90342

The bicycle boom of the 1890s had liberated riders from the limited routes and schedules of trains and trolleys—and people wanted more. When the automobile arrived, cyclists were ready to embrace its promised freedom. The Locomobile combines railroad and bicycle technology. It’s powered by a compact version of a steam locomotive engine, and the steel-tube frame, wire wheels, pneumatic tires, and chain drive come from bicycles.

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Locomobile proudly identified the New York Fire Department as a customer in this 1901 advertisement.

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Like other motor vehicles, steam cars had a limited range, in this case restricted by the amount of water and fuel they carried. Fuels such as kerosene were used to boil the water and create steam. This cutaway reveals a water tank, boiler, two-cylinder steam engine, and fuel supply under the seat.

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Makers of steam cars hoped that people’s familiarity with steam and love of bicycle-enabled freedom would translate into sales of steam-powered automobiles.

Additional Readings:

1890s, 19th century, power, Henry Ford Museum, Driving America, cars

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As the 21st century began, The Henry Ford’s automotive exhibit, Automobile in American Life, was into its second decade of life, and needed a refresh. In a major change that affected 80,000 square feet on the Museum floor, Driving America roared into life in January of 2012. 

Not only were the themes and artifacts included in the exhibit completely rethought, but digital technologies were integrated from the beginning to fuel touchscreen kiosks containing activities, curator interviews, and tens of thousands of digitized artifacts from The Henry Ford’s collections—including a substantial new set of glamour shots for each vehicle in the exhibit. This first big experiment with digitized collections within an exhibit is forming the basis for the use of interactive technologies in upcoming exhibits. 

Technology Accelerates at the Rouge
In late 2014, Ford Motor Company began producing the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed after having completely redesigned its F-150 assembly line at the Ford Rouge plant. This posed a challenge for the Ford Rouge Factory Tour—the manufacturing story had completely changed. An overhaul of the entire experience involved updated experiences in both theaters, particularly in the Manufacturing Innovation Theater, offering a multisensory, multidirectional show. An interactive kiosk, similar to those installed in Driving America, was also installed to allow visitors to access The Henry Ford’s digital collections with the touch of a finger. 

Village Growth
While the Village has not yet seen any more changes as substantial as those that occurred in the early part of the 21st century, the period since 2010 has brought a couple of notable upgrades to the working districts of Greenfield Village. One was the 2014 addition of a 50-foot-tall coaling tower, based on historic designs and used to store and load coal into the historic operating locomotives of Greenfield Village. 

The other recent project was the physical expansion of the Pottery Shop in 2013, a project sparked by the need to replace a salt kiln that was nearly three decades old. The kiln room was rebuilt and slightly expanded, and by reconfiguring the layout, a spacious area for the decorators to work was also created. 

Anniversaries and Remembrances
Despite the growth in digital experiences, the power of physical artifacts is still undeniable. Many significant anniversaries related to the objects and stories of The Henry Ford have been observed with events within Henry Ford Museum and Greenfield Village in recent years. 

Rosa Parks Day 17

One of the largest and most notable was the Day of Courage, celebrated with an all-day event on February 4, 2013. Historians, musicians, students, and Museum guests remembered the life of Rosa Parks on her 100th birthday. In November 2013, lectures by newscaster Dan Rather and former Secret Service agent Clint Hill, as well as an opportunity to visit the fateful limousine, formed a remembrance of President John F. Kennedy on the 50th anniversary of his assassination. April 2015, the 150th anniversary of President Abraham Lincoln’s assassination, was marked with a lecture by historian Doris Kearns Goodwin and the first removal of the Lincoln chair from its display case in decades. 

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Innovation Focus

Our collecting continues to focus on resourcefulness, innovation, and ingenuity—and both new and old artifacts, along with their stories, are featured in new ways. In particular, as digital technologies became ubiquitous, The Henry Ford began developing new strategies to accomplish its mission to share, teach, and inspire, particularly focused on the “innovation” portion of the mission statement. 

The Henry Ford Archive of American Innovation™ represents the core assets of The Henry Ford that illustrate the process and context of innovation. It refers to artifacts and documents in the collection that provide an unprecedented window into America’s traditions of resourcefulness, innovation, and ingenuity. It is the key to understanding how our entire modern world was created. 

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Related stories of artifacts and innovation are featured on The Henry Ford’s Innovation Nation, a weekly educational TV program produced by Litton Entertainment and hosted by Mo Rocca, which has aired since Fall 2014. Innovation is also brought in through events such as Maker Faire Detroit, hosted annually at The Henry Ford since 2010. 

Active Collecting
Though the world has become increasingly digital, The Henry Ford continues to collect hundreds or even thousands of physical artifacts each year. In the second decade of the 21st century, this has included material related to significant artifacts we already hold (John F. Kennedy material, to add additional context to the Kennedy Limousine; and the George Devol collection, which relates to the world’s first industrial robot), design (an Eames-designed, IBM-used kiosk and hundreds of examples of 20th century soap packaging), and auto racing (photographic collections from John Clark and Ray Masser and dozens of tether cars or “spindizzies”). 

Major recent acquisitions include the John Margolies Roadside America collection, the Bachmann studio collection of American glass, the Roddis clothing collection, and Mathematica, a circa 1960 exhibit designed by Charles and Ray Eames. 

The Collections Go Digital
The Henry Ford began scaling up its collections digitization effort in 2010, hiring new staff with new skills to advance this technology-intensive effort that involves conservation, cataloging, photography, and scanning. Images of tens of thousands of artifacts are now freely available online, from our Digital Collections, and provide the basis for additional layers of supporting content, helping the public to understand artifacts in the context of their original time and place as well as the context of today. 

Digitization efforts include artifacts on display within the Museum or Village, new acquisitions, and “hidden” items currently in storage. In 2013–15, for example, more than 1,200 communications-related artifacts in storage, including many significant rediscovered treasures, were digitized through a grant from the Institute for Museum and Library Services (IMLS). 

From Digital Artifacts to Digital Stories
While more than 20,000 artifacts are on public exhibit in Henry Ford Museum, Greenfield Village, the Benson Ford Research Center, and the Ford Rouge Factory Tour, The Henry Ford’s collection holds many more—about 250,000 objects and millions more photographs and documents within our archives. Institutional commitment to the digitization of The Henry Ford Archive of American Innovation™ is making these collections, and the ideas behind them, more accessible to more people in more ways than ever. 

Acquisitions Made to the Collections - 2010s 

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Apple 1 Computer, 1976
In 2013, The Henry Ford acquired an Apple 1 computer—one of the first fifty ever made, and fully operational. This groundbreaking device documents an important “first,” as one of the earliest desktop computers to be sold with a pre-assembled motherboard (although users had to purchase a separate keyboard, monitor, and power source). The Apple 1 is also the beginning of something in the sense that it led to the founding of one of today’s most successful computer companies in the world. This artifact demonstrates The Henry Ford’s commitment to collecting the hardware, software, and the ephemeral culture that powers the digital age. You can see a video describing the Apple 1 acquisition and the process of booting it up here. - Kristen Gallerneaux, Curator of Communication & Information Technology 

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Throstle Spinning Frame
This rare spinning frame was part of a landmark acquisition, perhaps the largest since Henry Ford’s time--nine truckloads of textile history-related objects and archival materials! Spinning frames like this circa 1835 example--likely the earliest surviving American industrial textile machine--helped spin the large quantities of thread that growing industrial weaving operations needed in the early and mid-19th century. In 2016, the American Textile History Museum in Lowell, Massachusetts closed its doors and began to transfer their collections to other organizations. The Henry Ford was among them--able to provide a home for many thousands of objects dating from the 18th to 21st centuries: textile machinery and tools, clothing and domestic textiles, and hundreds of sample books of printed fabrics from several major New England companies. This rich collection from ATHM tells the story of a key player in America’s Industrial Revolution--the textile industry. - Jeanine Head Miller, Curator of Domestic Life 

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La-Z-Boy Reclina Rocker
La-Z-Boy is a story of technological innovation, marketing, and sales savvy. Two cousins created the first chair in the late 1920s but didn’t gain acclaim until the 1960s with the Reclina Rocker, which combined a built-in ottoman with a rocking feature. Multi-faceted promotional strategies, including celebrity endorsements, caught the eye of middle-class Americans, who eagerly bought the chair for their homes. - Charles Sable, Curator of Decorative Arts 

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2016 General Motors First-Generation Self-Driving Test Vehicle
Self-driving cars have the potential to reduce accidents, ease traffic, reduce pollution, and improve mobility for people unable to drive themselves. Assuming we can solve the remaining technical, legal, and psychological challenges, autonomous cars promise to bring the most significant change in our relationship with the automobile since the Model T itself. This experimental vehicle represents General Motors' first major step toward our autonomous future -- and The Henry Ford's first major step to document the journey. - Matt Anderson, Curator of Transportation 

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Ruth Adler Schnee Textiles
Designer Ruth Adler Schnee's modern textiles are bold, colorful, and pushed the mid-20th century modern design movement forward. She drew inspiration from the world around her, the ordinary as well as the extraordinary. The Henry Ford's acquisition of her textiles in 2000 and in 2018 speak to her continued relevance to our collection-- as a modern design pioneer, a female entrepreneur, and a Jewish immigrant. - Katherine White, Associate Curator 

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Robert Propst Papers
Noted industrial designer Robert L. Propst is best known for his work with Herman Miller and for designing the “Action Office,” an office furnishing system which became the basis for the modern cubicle. Propst’s papers cover the design and business aspects of “Action Office” as well many of his other projects such as a residential housing system, hotel housekeeping carts, hospital furniture, an industrial timber harvester, and even children's playground equipment. - Brian Wilson, Sr. Manager, Archives and Library

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Champion Egg Case Machine, 1900-1925
This artifact furthers The Henry Ford's mission in several ways –it’s the product of an innovator. James Ashley first patented a box-making machine in 1892. Resourceful farm families with eggs to sell built boxes with this machine, marked the contents "farm fresh," and shipped their product to meet the growing demand of chicken-less urban consumers. The machine created a standardized box which held 12 flats (six on each side). Each flat held 30 eggs for a total of 360 eggs (30 dozen) in one box. Consumers today eat eggs transported to market on flats in boxes similar to the ones this machine was designed to build. Ashley's egg-case maker helps document the long history of farm-market exchange that responded to wary consumers' concerns over the freshness of the agricultural product. - Debra A. Reid, Curator of Agriculture and the Environment 

events, Ford Rouge Factory Complex, Henry Ford Museum, Greenfield Village, #Behind The Scenes @ The Henry Ford, THF90

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Westinghouse Portable Steam Engine No. 345, Used by Henry Ford. THF140104

In 1882, 19-year-old Henry Ford had an encounter with this little steam engine that changed his life. Though initially unsure of his abilities, he served as engineer, overseeing the maintenance and safe operation of the engine for a threshing crew organized by Wayne County, Michigan farmer John Gleason. He went on to run the engine for the rest of the season, developing the skills and knowledge of an experienced engineer. This assured Henry Ford that machines--not farming--were his future.

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Pictured here with the steam engine are (left-to-right) Hugh McAlpine, James Gleason, and Henry Ford. This photograph was taken in 1920 on the Ford Farm in Dearborn. THF199289

Henry Ford never forgot this engine. Three decades later, as head of the world’s largest automobile company, he set out to find it again, sending representatives out scouring the countryside looking for the Westinghouse steam engine, serial number 345. Finally, one of his men found it in a farmer’s field in Pennsylvania. In 1912, Henry Ford purchased it from Carrolton R. Hayes, and had it completely rebuilt. Thereafter, Henry ran it regularly, often in the company of James Gleason, the brother of the man who originally bought it.

This artifact, so significant to Henry Ford’s life story, is significant in another way as well: this is the first item collected by Henry Ford that remains in our collection today.

Read more content related to The Henry Ford's 90th anniversary here.


Additional Readings:

Henry Ford Museum, farms and farming, agriculture, #Behind The Scenes @ The Henry Ford, engineering, engines, power, Henry Ford