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Amazing Moments: An Interview with Puppeteer Carmen Osbahr-Vertiz of Sesame Street
Carmen Osbahr-Vertiz and Rosita. / Photo courtesy of Sesame Workshop
Carmen Osbahr-Vertiz shares her journey to becoming a professional puppeteer, how she met Jim Henson, and what it’s like being a part of the Sesame Street family.
As a curator at The Henry Ford, I gained renewed appreciation for Jim Henson while researching the 50th anniversary of Sesame Street in 2019, then again while commemorating Henson’s legacy on the 30th anniversary of his passing in 2020. So it was with great anticipation that I looked forward to interviewing Carmen Osbahr-Vertiz, puppeteer for the Sesame Street character Rosita and someone who had worked for and personally known Jim Henson.
Carmen enchanted us with her stories: growing up in Mexico; her personal interests and love of family; her passion for puppetry and how this turned into her involvement with Jim Henson Productions; how she helped create her Sesame Street character, who was vibrant, outspoken, and passionate—much like Carmen herself.
Carmen struck us as fearless—a young, raw talent beating out more seasoned professionals for work, leaving Mexico behind to attend a puppetry workshop in New York City because she desperately wanted to learn more, and staying there because Jim Henson himself asked her to. She regrets that she never returned home, but recognizes that, through her work, she can proudly represent and keep close to her heart her love of her homeland, community, and family.
—Donna R. Braden
Did you know from an early age that you wanted to work with puppets, become a professional puppeteer?
No. Of all my friends growing up in Mexico City, I was the one who had no idea what she wanted to do. Nothing that gave me a sign. At one time, I thought I wanted to go to the Olympics—I was good in sports, very competitive. I even wanted to work with and talk to the dolphins until I found out about all the science I would need.
When I was 5 or 6 years old, I did love to watch Topo Gigio [a character on a children’s puppet show on Italian television in the early 1960s] every Monday on TV. He was so alive. And then when I was 8, I remember having a playdate at a friend’s house watching Plaza Sésamo [Mexico’s Sesame Street, one of the first international co-productions of the show, which started running in 1972] for the first time. We laughed and sang.
I think my curiosity was there—I wanted to know how they did it. I watched the Muppets, too, when that show came out. But I didn’t know much about Jim Henson until a friend of my brother brought me a book, Of Muppets and Men [Of Muppets and Men: The Making of the Muppet Show, written by Christopher Finch], when I was in high school. The book had pictures of the puppeteers and explanations on how they did it. It was the first time I saw how it worked, and it blew my mind that they had to work with their arms above their heads, that they did the voices themselves.
Was reading that book your light bulb moment?
The light bulb really went on for me when my brother, who was working for Televisa [a Mexican mass media company] at the time, invited me and my friends to attend a workshop with Americans for a children’s show that had puppets. I was the only one called back. I was with a bunch of professional actors from university—the youngest in the group at 18 with no idea of acting. On the third day of the workshop, they brought the puppets out, and we had to work with the cameras and monitors and learn how, when you move the puppet one way, it appears the other way on the monitor—it’s inverted. That is when it really clicked for me. I started remembering all I had watched on TV, how the puppets breathe and walk. They live. I was mesmerized by the challenge to make this thing with no expression have expression.
While working on the children’s television show Super Ondas for Mexican mass media company Televisa in the 1980s, Carmen Osbahr-Vertiz (at right) was one of a small group of professional female puppeteers in the industry. / Photo courtesy of Carmen Osbahr-Vertiz
I loved it. I was in heaven. While the professional actors were having problems because their expressions were happening below, not above, I was making this puppet come alive. It didn’t matter that I was shy or didn’t have the acting skills.
I think my brother knew when he invited me to that workshop. After that, it all came together for me—why I loved the puppets, the magic, the joy, the curiosity.
And I got a job working for Televisa.
How did you cross paths with Jim Henson?
I was working as a puppeteer at Televisa on The Treasure of Knowledge show when I met Kermit Love from the Henson group. He was in Mexico to train puppeteers from Plaza Sésamo. I asked him if he could help me. I felt that I was the only person in Mexico that was passionate about the puppets, that I had respect for them that no one else did. Most puppeteers were actors who were quick to move on to other things. I started asking questions about why we couldn’t do our own voices. I wanted to get better at my craft. I wanted our work to be better.
Kermit invited me to the U.S. to attend a workshop. So I went to Manhattan. One day, he came by and said, “We’re going to a party. Here’s your mask.” Suddenly, I was at a masquerade party thrown by Jim Henson at the Waldorf Astoria. That’s when I met Jim for the first time. It was so amazing. He was so amazing. He invited me to come observe production of his next season of Sesame Street. Just to see them working as a team. They were brilliant, geniuses, magicians. I thought to myself I would love to stay here. This is a dream.
| Carmen’s Calls to Action |
“Never be afraid of your dreams. And if things don’t work out quite the way you hoped now, you will find a way to make them work in the future.” |
When Jim did call me and said he decided he wanted me to be a part of the Muppet family, that he wanted a strong female puppeteer, I raised my hands and was like, “WAAAWWW!”
That was 1989, just a year before Jim died.
What role did you play in bringing your Sesame Street character Rosita to life?
When Jim was alive, he told me he always wanted a bilingual character for Sesame Street. I told him I didn’t really speak a lot of English. I was probably at 25%. He said no worries. We will work together. It will come out naturally. It’ll be fun.
Designer Ed Christie first asked me to help write a bio for my character because he wanted to create someone I would be comfortable with. So I told him I wanted her to be colorful and present. We Latinos like to hug and kiss. She needs to be cuddly with flowing hair. I wanted her to play the guitar and be musical like I was.
I wanted to name her Rosita, after my best friend in Mexico City, Rosa. I really liked the idea of how people could R the R’s—RRRRRosita.
| Meet Rosita, a Bilingual Turquoise Monster |
| Full name: Rosita la Monstrua de las Cuevas (the Monster of the Caves) |
Ed heard all that and made a puppet that wasn’t tiny but had a presence. She has a round belly, live hands and wings like a flying squirrel. He said he designed her like that thinking of a flamenco skirt. And she’s turquoise, which is an important color in Mexican culture, representing life and hope.
I just loved her from the start. Rosita is my immigrant girl, a happy, family-oriented monster that speaks better English than I do. She’s confident, doesn’t mind making mistakes and has explosive feelings.
Is it difficult to bring Rosita’s explosive personality to life?
When you’re a puppeteer, you quickly learn that it is not just about your character above. It’s also about the layer underneath.
We are in a very physical situation that is often very uncomfortable. You can’t be claustrophobic and you can’t be smelly. We all joke about eating no onions or garlic, brushing your teeth.
With Rosita, I have someone else doing her right hand as well, so he has to match what I am doing so carefully. If you move the puppet slightly the wrong way, for example, it won’t look like it is listening. It is very specific, and you’re sharing a small, cramped space with others, looking at monitors and trying to work in extremely coordinated ways.
Carmen bringing Rosita to life on the set of Sesame Street. / Photo courtesy of Richard Termine/Sesame Workshop
As puppeteers, we are solving physical problems all the time, learning new ways to trick the cameras into presenting our characters as living, breathing things. It’s about subtle movements, creating reactions that match with the other characters.
In your creative community, in the entertainment industry in general, do you feel as if Jim Henson’s legacy is still alive and well?
Jim was amazing. His mind was brilliant. He was curious and put together this world around all the things he liked. He was ahead of his time, and we keep trying to keep his legacy alive because he had it right.
For me, I can see that he still touches people. I have so many young people come up and say, “I want to be a puppeteer. Jim Henson changed my life.” And so many of them are very, very clever. They are bringing all of these new ideas and technologies to the conversation. I’m so proud of everyone that comes to us that were inspired by Jim. It’s so rewarding.
What about with audiences? Does Jim’s vision resonate with the next generation?
I know animation is where it’s at today, but it’s just so flat, and Jim’s characters are just so alive. When we did Sesame Street’s 50th anniversary concert live a few years ago, I was so worried about the audience’s reaction to seeing us rolling around, sweating on the stage. What I felt instead was absolutely incredible. I saw grandparents with their grandkids, parents with their children singing and crying, connecting with each other. Because of Jim. It was so touching, so inspiring.
In terms of your impact, how has your career influenced others? Can you speak to the appreciation you have for how your role as Rosita is helping children learn and grow?
What this job has brought to me has been amazing, and impact really goes both ways. The impact Rosita has had on others and the impact people have had on my life because of her.
Rosita. / Photo courtesy of Sesame Workshop
Rosita is part of lots of outreach within communities where so many see her and the other characters as friends. Today, we are working on racial justice messages, and Rosita and I have also been working with military families for 10 years. We’ve created videos for young parents so they can help explain deployment to their children. We’ve also had a script where Rosita’s dad comes back home from a tour of duty and is injured and in a wheelchair. The words in that video—how military families have to deal with both invisible and physical injuries, the suffering they face and sacrifices they make—I took it very personally. I even asked myself if I thought I was ready to become an American citizen. It was something I had researched before, but I was never sure if I was ready—I’m so proud of my Mexican heritage. After working with military families, though, I said to myself that I was definitely ready, and I became an American citizen.
Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford. Jennifer LaForce is Editorial Director at Octane and Editor of The Henry Ford Magazine. This article was first published in the June–December 2021 issue of The Henry Ford Magazine.
New York, 21st century, 20th century, women's history, TV, The Henry Ford Magazine, popular culture, Jim Henson, immigrants, Hispanic and Latino history, by Jennifer LaForce, by Donna R. Braden
Operating the Marionettes in Writer’s Cramp: A Review in Little Marionette Show at the A.B. Dick Company Exhibit at the New York World’s Fair, 1939 / THF623950
The A.B. Dick Company, a major copy machine and office supply manufacturer, wanted to draw a crowd to its 1939 New York World’s Fair exhibition. The company decided that a musical marionette show, Writer’s Cramp: A Review in Little, was just the ticket. A.B. Dick selected Tatterman Marionettes, a high-quality touring company managed by Edward H. Mabley (1906–1986) and William Duncan (1902–1978). Mabley wrote the musical comedy and Duncan produced the show, staged at the entrance to the A.B. Dick display in the Business Systems and Insurance Building.
A.B. Dick Company Mimeograph Exhibit and Writer’s Cramp Marionette Show at the New York World’s Fair, 1939 / THF623944
Writer’s Cramp featured changes in communication technology from “the days of the cave man” to the efficient modern office mimeograph machine. Marionettes represented Miss Jones, the secretary, and Mr. Whalen, the executive, trying to rush distribution of important correspondence. Father Time helped inform Mr. Whalen of his good fortune at present (1939) by escorting him through millennia of changes, starting with Stone Age stenographers, and including tombstone cutting, monks with their quill pens, and typists with their typewriters. The play culminated with the unveiling of A.B. Dick Company’s Model 100 Mimeograph, “the World’s Fairest writing machine!”
Writer’s Cramp: A Review in Little Marionette Show at the A.B. Dick Company Exhibit at the New York World’s Fair, 1939 / THF623948
Mabley and Duncan organized Tatterman Marionettes in Detroit, Michigan, in 1922, and had relocated to Cleveland, Ohio, by 1930. They established a reputation through high-quality performances to a range of audiences.
Panel 4 of promotional material, “A Modern Adult Program and a New Children’s Program for the Tatterman Marionettes,” 1931-1932 / THF623902
Edsel B. Ford contracted with the company to perform for children in his home during March 1931. At that time, the always entrepreneurial Mabley recommended his and Duncan’s product, Master Marionettes, as “unusual gift favors” for the children attending that show.
Master Marionettes: Professional Puppets for Amateur Puppeteers, 1930-1940 / THF623904
Tatterman Marionettes’ reputation grew through work with the Century of Progress exposition in Chicago in 1934, where the company presented 1,300 plays. More World’s Fair performances followed. A.B. Dick Company and General Electric both contracted with Tatterman to produce marionette performances during the 1939 World’s Fair. General Electric’s Mrs. Cinderella promoted electrification as part of the modernization of Cinderella’s drafty old castle. (Libby, McNeill & Libby also featured marionette performances, and other corporations staged puppet shows.)
The A.B. Dick Company spared no expense to ensure a first-class production. Tatterman provided the marionettes and experienced operators, while industrial designer Walter Dorwin Teague (1883–1960) prepared blueprints for a detailed stage set. Teague’s exhibit work for A.B. Dick and several corporations during the 1939 World’s Fair helped solidify his reputation as “Dean of Industrial Design.” The company invested in a conductor’s score by Tom Bennett (1906–1970), who would go on to join NBC Radio as staff arranger and musical director after the World’s Fair.
With the script finalized (February 27, 1939), experienced operators put the marionettes to work. After the World’s Fair opened on April 30, 1939, they delivered programs on a set schedule published in official daily programs. On Sunday, October 22, 1939, for example, Tatterman Marionettes performed 15 shows—at 10:20, 11:00, and 11:40 in the morning; at 12:20, 1:00, 1:40, 2:20, 3:00, 3:40 in the afternoon; and at 5:40, 6:20, 7:00, 7:20, 8:00, and 8:20 in the evening.
“Brighten Up Your Days,” Song for the Writer’s Cramp Marionette Show, New York World’s Fair, 1939 / THF623906
At the end of each Writer’s Cramp performance, A.B. Dick mass-produced the feature tune using a mimeograph machine and photochemical stencil. Attendants distributed this sheet music, calling attention to the modern conveniences: “Just a moment, PLEASE! The young lady right behind you is running off some of the words and music from our show—they’re for you to take home with our compliments. Don’t go away without your copy!”
The Tatterman marionettes from Writer’s Cramp featured prominently in World’s Fair promotional material intended to draw the attention of office outfitters to the Business Systems and Insurance Building. Their little stage set conveyed big lessons to the hundreds of thousands of professionals who flowed through the A.B. Dick exhibit at the New York World’s Fair.
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford. Thanks to Saige Jedele, Associate Curator, Digital Content, for editorial guidance.
New York, 20th century, 1930s, world's fairs, popular culture, music, design, communication, by Debra A. Reid, advertising
On July 3, 1981, the New York Times published an article that would send shockwaves through the LGBTQ+ community across the country. Headlined “Rare Cancer Seen in 41 Homosexuals,” the article, which appeared not on the first page, but on page A20, reported the death of eight individuals, and that the cause of the outbreak was unknown. For LGBTQ+ individuals living in the affected areas, the article was more a confirmation of their fears than new information. And for many heterosexual people, it sparked trepidation and deepened discrimination against the LGBTQ+ community. Other smaller publications had published articles in the months preceding July 1981, and Morbidity and Mortality Weekly Report, from the U.S. Center for Disease Control (now known as the Centers for Disease Control and Prevention), documented early cases of the epidemic in June. In the gay community, friends and loved ones were getting sick and many were dying. The alarm bell had been rung.
The Silence = Death Collective designed this poster prior to the formation of the ACT UP organization, but transferred ownership to ACT UP in 1987. / THF179775
Silence = Death
The Silence = Death poster has come to symbolize the early fight against the AIDS epidemic. It was borne of deep grief and an unrelenting desire for action. One evening in late 1985, after the loss of his partner from AIDS in November 1984, Avram Finkelstein met with Jorge Socarras and Oliver Johnston in a New York City diner to catch up. Although the AIDS epidemic was a constant, tumultuous undercurrent in the gay community in the mid-1980s, the topic was often coded or avoided. That night, Finkelstein recalls, AIDS was all the men discussed, which he found “exhilarating after so many years of secrecy.” They decided to form a collective, each agreeing to bring one additional person to their next meeting. Chris Lione, Charles Kreloff, and Brian Howard joined. These six men met regularly to discuss the epidemic’s impact on their lives—and to process, rage, mourn, and, eventually, strategize. Finkelstein illustrates these meetings in his book After Silence: A History of AIDS through Its Images: “There were animated conversations, always, and there was often hilarity. We were almost never mean, but we frequently fought. There was shouting, there was fist pounding, and occasionally tears…. Fear may have been the canvas for our conversations. But anger was definitely the paint.”
These conversations turned to action. Each of the men had an artistic background—the group was comprised of art directors, graphic designers, and a musician. They decided to create a political poster, hoping to inspire action from the community’s fear. According to Finkelstein, “the poster needed to simultaneously address two distinctly different audiences, with a bifurcated goal: to stimulate political organizing in the lesbian and gay community, and to simultaneously imply to anyone outside the community that we were already fully mobilized.” The group spent six months designing the poster—debating everything from the background color to the text before deploying the poster all over Manhattan by March of 1987.
The poster’s central graphic element is a pink triangle. It references and reclaims the pink triangle patches on concentration camp uniforms that homosexual men were forced to wear by the Nazi regime during World War II (lesbian women were given a black triangle). The pink triangles subjected the men to added brutality. The poster’s triangle is inverted, however, from the one used during the Holocaust. This was initially a mistake. Chris Lione had recently been to the Dachau concentration camp and recalled that the pink triangle he saw on exhibit pointed upward. However, the collective embraced the accident once it was discovered, reasoning that the inverted triangle was “superimposing an activist stance by borrowing the ‘power’ intonations of the upwards triangle in New Age spirituality.” The expansive black background created a meditative negative space that further emphasized the bright pink triangle and the white text below.
The tagline for the poster—“SILENCE = DEATH”—was quickly developed. It also soon became the name of the men’s group: the Silence = Death Collective. The equation references the deafening silence of the public and government-at-large—the New York Times didn’t give the AIDS crisis front-page coverage until 1983; President Ronald Reagan’s administration made light of the epidemic in its early years (the administration’s press secretary jokingly referred to the epidemic as the “gay plague” in 1982); and President Reagan didn’t address the AIDS epidemic publicly until September of 1985. The tagline also targeted the LGBTQ+ community, whose uncomfortable silence came at ultimate risk. Without discussion, education, and action about the AIDS crisis, many more people would die. By the end of 1987, over 47,000 people had already died of AIDS. Silence—quite literally—equaled death.
Artist and activist Keith Haring designed this poster, titled “IGNORANCE = FEAR, SILENCE = DEATH Fight AIDS ACT UP,” in 1989 for the ACT UP organization. It utilizes the “Silence = Death” tagline and the inverted pink triangle symbol initially created by the Silence=Death Collective. / THF179776
The Formation of ACT UP (AIDS Coalition to Unleash Power)
At almost the same time that the Silence = Death Collective’s poster began appearing around Manhattan, playwright and activist Larry Kramer gave a legendary lecture at New York’s Lesbian and Gay Community Services Center on March 10, 1987. Kramer famously began this speech by telling the crowd that half of them would be dead within the year (due to the AIDS epidemic). He repeatedly asked the crowd “What are you going to do about it!?!” Kramer’s rage and urgency pushed the crowd towards actionable steps to combat the AIDS crisis. Within days, a group met that would become the AIDS Coalition to Unleash Power—or ACT UP. Around 300 people attended that first meeting, including some of the members of the Silence = Death Collective.
ACT UP quickly mobilized and became the political action group that many in the LGBTQ+ community—including the Silence = Death Collective—had envisioned. ACT UP was (and still is) “committed to direct action to end the AIDS crisis.” On March 24, 1987, just two weeks after Larry Kramer’s lecture, the group held its first “action” when it protested pharmaceutical price-gouging of AIDS medication on Wall Street. Kramer had published an op-ed in the New York Times the day before, titled “The FDA’s Callous Response to AIDS,” which helped contextualize ACT UP’s protest in the media. ACT UP and its many chapters, subcommittees, and affinity groups kept pressure on the government for its inaction in the AIDS epidemic by frequently staging creative acts of civil disobedience and nonviolent protest.
“We had designed Silence = Death. ACT UP was about to create it,” Finkelstein wrote. The Silence = Death Collective gave the rights for the poster to ACT UP and it became a fundraiser for the organization. When this transition occurred, a few changes were made to the poster, including the correction of some minor errors (the “Food and Drug Administration” had been mistakenly referred to as the “Federal Drug Administration,” for example) and the addition of the “© 1987 AIDS Coalition to Unleash Power” in the bottom righthand corner.
Over the last four decades, AIDS has taken the lives of men, women, and children, without regard to sexual orientation or race. However, the LGBTQ+ community has suffered the bulk of misinformation and discrimination related to the disease and done the difficult work to push direct action to end the AIDS crisis. The work of activists like the Silence = Death Collective, the members of ACT UP, and many others made treatment available to more people and curbed the spread of the disease. ACT UP broadened its mission to the eradication of AIDS at the global level and remains an active organization.
Katherine White is Associate Curator, Digital Content, at The Henry Ford.
New York, 20th century, 1980s, posters, healthcare, design, by Katherine White, art
In 1947, George Nelson opened his eponymous design office on Lexington Avenue in New York City. George Nelson & Co., as the first iteration of the office was named, was located on the second floor of a narrow building; the ground floor was a health food restaurant. In the introduction to Nelson’s collection of 26 essays called Problems of Design, Museum of Modern Art curator Arthur Drexler recalled that the restaurant had a loyal customer base, even though it “smelled funny.” Drexler observed an “unnerving contrast between the solemnity on the ground floor and that haphazard urbanity on the floor above.” George Nelson’s tendency to do many things simultaneously would have created a sometimes chaotic but always exhilarating environment that perhaps occasionally featured a pungent reminder of its downstairs neighbor.
Over the next four decades, the office would change names, move around New York City, employ many of the best and brightest designers, and complete a dizzying number of projects for a variety of clients. Constant through these changes was George Nelson’s emphasis on the importance of the design process. Even late nights at the office, sometimes saturated with drink, could be productive. Concepts imagined the night before might find their way to the drawing board in the bright light of the morning to be refined, altered, and honed further.
Sometimes, Nelson was more involved with the ideation and later refinement of an idea than with its realization—the office’s staff designers tended to that. A one-time employee of the office, architect and designer Michael Graves, reminisced that Nelson “would come in and touch down his magic dust on somebody and then leave.” While Nelson’s “magic dust”—and the powerful brand that his name symbolized—was vital to the office’s success, Nelson’s own hand in the development of a product or design was sometimes exaggerated. It has taken many years for certain designs to be accurately attributed—and surely there are many more that have not been and may never be. This problem is not unique to Nelson’s office, however, and was often the price designers paid to gain experience and contacts in the field. Hilda Longinotti, the office’s long-time receptionist, reflected on this: “As the years went by, George with all of his intelligence, did not do one thing he should have done and that is make the most talented designers partners in the firm. He gave them titles, but he didn’t give them a piece of the business. As the years went by, they left to form their own offices…”
The hundred-plus people employed by George Nelson over the course of his career—some for a short time and others much longer—include Lance Wyman, Ernest Farmer, Tomoko Miho, Irving Harper, Michael Graves, Don Ervin, Lucia DeRespinis, George Tscherny, and many others. The Henry Ford’s collections feature graphics and products designed by Nelson himself as well as some confirmed to be designed by the office’s staff. Below, we will focus on three of these designers: Irving Harper, George Tscherny, and Tomoko Miho.
Irving Harper
For many of the years that George Nelson was Herman Miller’s design director, Irving Harper was the director of design at George Nelson’s office. George Nelson hired Harper in 1947, and Harper did a little bit of everything in his tenure there—industrial design, furniture, and, eventually, graphics. Although he didn’t have much experience in graphic design, Harper quickly excelled. Herman Miller’s sweeping red “M” logo was one of Harper’s first forays into graphic design, and, 75 years later, the logo is still beloved and used by the company. Harper also designed many of the Nelson Office’s notable products, including many of the clocks for Howard Miller and the iconic Marshmallow sofa.
Born in New York City in 1916, Harper trained as an architect at New York’s Cooper Union and Brooklyn College. He soon began designing interiors. At the age of 19, Harper was hired by Gilbert Rohde, Nelson’s predecessor at Herman Miller, to work on projects for the 1939 World’s Fair, including renderings and production drawings. Harper worked for George Nelson from 1947 until 1963, when he left to start his own firm, Harper+George, which primarily designed interiors for commercial clients. Harper began to create incredibly intricate paper sculptures in the early 1960s as a stress relief measure, turning him into a proper sculptor as well as designer. The paper sculptures bridged his active design years into his retirement in 1983, when his sculpting output greatly increased. Harper died in 2015 at his long-time home in Rye, New York.
This 1947 advertisement features Herman Miller’s sweeping new “M” logo, which was designed by Irving Harper in one of his first forays into graphic design. / THF623975
Irving Harper designed this 1961 Herman Miller advertisement for the “Eames Chair Collection.” / THF266918
George Tscherny
George Tscherny began working at George Nelson & Co. in 1953. Nelson hired Tscherny specifically to design print advertisements for the office’s largest client, Herman Miller, under the direction of Irving Harper. Nelson reportedly had a hands-off approach. Tscherny recalled, “He had no pressing need to involve himself in my area. That meant I could do almost anything within reason.” Tscherny was able to expand and hone his graphic style, which stresses the inherent nature of objects and is always human-centered—even when a human isn’t visible.
Tscherny, born into a Jewish family in 1924 in Budapest, Hungary, grew up in Berlin, Germany. The rise of the Nazi Party and, specifically, the evening of Kristallnacht (“The Night of the Broken Glass”) on November 10, 1938, led Tscherny to believe “there was no future for us in Germany.” The following month, George and his younger brother Alexander escaped to the Netherlands, where they spent the following years moving between refugee camps and Jewish orphanages. Their parents, Mandel and Bella (Heimann) Tscherny, obtained visas and emigrated to the United States in 1939. It wasn’t until June of 1941 that George and Alexander finally joined their parents in New Jersey, after numerous close calls with the Nazi Party. In 1943, George Tscherny enlisted as a soldier in the U.S. Army to fight in World War II and went back to Europe, using his language skills as an interpreter. After the war, Tscherny used the G.I. Bill to fund his study of graphic design, attending the Pratt Institute in Brooklyn, New York; he would leave just weeks before graduation to work for designer Donald Deskey. In 1953, he was hired by George Nelson.
Although Tscherny only worked for Nelson until 1955, numerous advertisements he designed for Herman Miller during his short tenure became iconic of the era. Tscherny left the office to start his independent design studio, which designed graphics for major corporations. He also taught at the School of the Visual Arts in New York City for over half a century. Tscherny says he attempted to teach his students, as Nelson taught him, “not to have preconceptions, but rather to be receptive to new ideas.” Tscherny, currently 96 years old, lives in New York City with Sonia, his wife of over 70 years.
The famous "Traveling Men" advertisement for Herman Miller was designed by George Tscherny in 1954. / THF624755
George Tscherny’s 1955 “Herman Miller Comes to Dallas” advertisement implies a human presence through the inclusion of a cowboy hat. / THF148287
Tomoko Miho
Tomoko Miho was one of a few women that George Nelson hired to design for his office. Miho is not very well-known today, both due to a societal tendency to ignore contributions of women working in the mid-century period and to her private and reserved nature. Although her name may be unfamiliar, this is not due to a lack of talent—Miho’s skill in graphic design and art direction were extraordinary. Once you identify her clean, minimalist, architectural style, it becomes distinct from the others working in the Nelson office.
Born Tomoko Kawakami in 1931 in Los Angeles, she and her family were held at the Gila River Japanese internment camp in Arizona during World War II. Afterwards, the family moved to Minneapolis, where Tomoko began coursework in art and design. She received a full scholarship to the Art Center School in Los Angeles, where she graduated with a degree in Industrial Design in 1958. She worked as a packaging designer for Harley Earl Associates before moving to New York City and, on the recommendation of George Tscherny, she contacted Irving Harper and was then hired by George Nelson in 1960. As the prominent graphic designer (and later colleague of Miho) John Massey stated, Miho was “a master of the dramatic understatement.” Her work is graceful, clean, and highly structured, while also seeming unrestricted. Her designs are masterfully well-balanced and lend themselves well to their primary purpose—conveying information.
Miho worked for the Nelson office until 1965, when family commitments took her to California, back to New York City, and then to Chicago, where she worked for the Center for Advanced Research and Design (CARD). She designed possibly her best known work while working for CARD—the 1967 "Great Architecture in Chicago" poster. It reflects her sense that Chicago’s architecture is “both solid and ethereal,” as Miho explained. Miho continued to collaborate with designers she met at George Nelson & Co. for years. She also had an incredibly long-lasting relationship with Herman Miller: she began designing for the company during her tenure at George Nelson & Co., continued while she was employed by CARD, and even after starting her own firm, Tomoko Miho Co., Herman Miller remained a client. Miho passed away in 2012 in New York City.
Tomoko Miho featured the Herman Miller logo in this price list, camouflaging it in bold contrasting stripes. This is one document in a suite, all featuring the same design, but in different colorways. / THF64160
The “Library Group” trade literature was designed by Tomoko Miho, circa 1970. / THF147737
Katherine White is Associate Curator, Digital Content, at The Henry Ford.
Europe, New York, 20th century, women's history, immigrants, Herman Miller, furnishings, design, by Katherine White, advertising
Product Tag for an Original George Nelson Design Executed by Herman Miller, 1955 / THF298217
George Nelson is one of the giants of American Modern design. Often with such individuals, it is usually sufficient to point to their output—the architecture, products, graphics they designed—as a way to simplify and quantify their impact. While George Nelson’s output was undeniably significant, an accounting of his legacy in this way will always fall short. Nelson’s contributions to Modernism and the field of design are akin to his office’s famous Marshmallow Sofa—a study in how parts relate to the whole.
Born in 1908 to an affluent family in Connecticut, George Nelson was encouraged to cultivate his intellect from a young age. He attended Yale University—more so for its proximity to home and prestige in the eyes of his parents than due to his own desire—and quite literally happened upon the study of architecture by chance. He recalled ducking into the architecture building on Yale’s campus to avoid a sudden rainfall. Student renderings of cemetery gateways hung in the halls. Nelson “fell in love instantly with the whole business of creating designs for cemetery gateways” and decided, “without further question,” to become an architect. He graduated with his B.A. in 1928 and a B.F.A. in 1931.
Marshmallow Love Seat, 1956-1965 / THF134573
Writing on Design
Nelson graduated with his new degree as the Great Depression tightened its grip on the United States. He was offered a teaching job at Yale, but was soon let go. He later considered this lucky, saying “…if you’re lucky, you are not allowed to stay safe. You’re thrown into jeopardy.” After a period of uncertainty in which he threw himself into applications for architectural fellowships in Europe, he was successful in winning the prestigious Rome Prize. This came with an all expenses paid, two-year architectural fellowship in Rome, which he took from 1932–1934. Those years in Rome allowed Nelson to travel throughout Europe, study great architecture, and become acquainted with many of the leading figures in the budding Modernism movement.
Architectural criticism and theory writing became a continuous outlet for Nelson throughout his career, beginning in the early 1930s when he first published drawings and articles in Pencil Points and Architecture magazines. Upon his return to the United States, he took a position with The Architectural Forum in New York City and worked his way up to co-managing editor. Nelson’s career path didn’t continue in a linear fashion, but sprouted offshoots. Soon, he simultaneously continued his journalistic pursuits (and expanded to other publications), designed architectural commissions, and created exhibitions. The work was never about the output, but about the process and the solving of problems in whichever way a circumstance demanded.
LIFE magazine for January 22, 1945 / THF623999
The Storage Wall
While writing a book on the house of the future titled Tomorrow’s House with Architectural Forum colleague Henry Wright, Nelson confronted the problem of household storage inadequacies, among other domestic matters. He explained his method in writing the book, “you will not find a chapter on bedrooms … but a great deal about sleeping.” His storage solution was a masterful rethinking of furniture and architecture in one. He recalled his “aha” moment: “My goodness, if you took those walls and pumped more air into them and they got thicker and thicker until maybe they were 12 inches thick, you would have hundreds and hundreds of running feet of storage.” Nelson’s innovative “storage wall” opened new doors for the furniture industry for years to come. His idea was featured in Architectural Forum in 1944 and then in a generous 1945 spread in Life magazine. It also attracted the attention of D.J. De Pree, the founder of the Herman Miller Furniture Company in Zeeland, Michigan.
LIFE Magazine for January 22, 1945 / THF623998
A Market for Good Design
After the untimely death of Gilbert Rohde, D.J. De Pree began to look for a new director of design. Rohde had successfully set the Herman Miller Furniture Company on the path of Modernism and De Pree was looking to continue that trajectory. Initially, De Pree considered German architect Erich Mendelsohn or industrial designer Russel Wright for the post, but eventually chose George Nelson, sensing a kindred spirit in a perhaps unlikely partnership. De Pree was devoutly religious and a teetotaler; Nelson, always accompanied by the lingering smell of cigarette smoke, questioned everything—especially religion—and loved martinis. Despite these differences, De Pree thought, rightfully, that Nelson was “thinking well ahead of the parade,” and hired him for the job. Like De Pree and Rohde, Nelson was completely invested in continuing Herman Miller’s focus on honesty and quality in Modern design. In the forward to a groundbreaking 1948 catalogue, Nelson outlined the company philosophy:
The attitude that governs Herman Miller’s behavior, as far as I can make out, is compounded of the following set of principles:
What you make is important….
Design is an integral part of the business….
The product must be honest….
You decide what you will make….
There is a market for good design.
Advertisement for Herman Miller Furniture Company, "George Nelson Designs," October 1947 / THF623977
Herman Miller and George Nelson’s decades-long collaboration was fruitful almost immediately. Nelson rethought some of Gilbert Rohde’s furniture and issued lines of his own furniture design. He had proven himself a prescient thought leader in the design world through his writing, but became adept at finding talented people and bringing them together for the greater good of design. D.J. De Pree admitted surprise when Nelson requested to bring on other designers—even before his own contract was formalized. Instead of hoarding the glory (and potential income) for himself, Nelson saw the far-reaching benefits of collaboration with other visionary designers. It was Nelson who brought together the core design team that still shapes Herman Miller’s design today—most notably, Charles and Ray Eames, Isamu Noguchi, and Alexander Girard.
A tendency towards collaboration was not isolated to Nelson’s work at Herman Miller. In his personal life, he counted architect Minoru Yamasaki and architect and futurist Buckminster Fuller among his close friends. And those that he employed in his eponymous design office (which had many clients, although Herman Miller was certainly the largest account for many years) were the best of the best too. These staff designers—Irving Harper, Tomoko Miho, Lance Wyman, and Don Ervin, to name just a few—maintained the constant hum of the office. They diligently continued to ideate, design, and make for the office’s clients. Sometimes they executed their own concepts, and other times the staff designers brought their metaphorical and literal pens to paper for some of Nelson’s lofty visions.
Nelson has faced fair criticism of taking more credit than was due for some of the designs that came from his office. He positioned himself as a powerful brand—and many of those who worked under him gained valuable experience, but perhaps never the full realization of their efforts in the public sphere.
Trade Card for Herman Miller, “Come and See the New Designs at the Herman Miller Showroom,” circa 1955 / THF215327
George Nelson actively designed for Herman Miller until the early 1970s and continued designing products, exhibits, interiors, graphics, and more with his own firm until 1984. He lectured and wrote on design theory and practice until his death in 1986, influencing and inspiring generations of designers. George Nelson’s contributions to design are much greater than his output—the products, writings, structures, and graphics he produced. He may have been more concerned with principles and processes than about the tangible result—but his loftier focus is what made his tangible designs so effective. Nelson’s ideas and ideals shaped the Modernist design movement and his influence can still be felt, reverberating through the halls of design offices and school halls alike.
Katherine White is Associate Curator, Digital Content, at The Henry Ford.
20th century, Michigan, New York, home life, Herman Miller, furnishings, design, by Katherine White
The “F” Stands for “Fun”: Jerry Lawson & the Fairchild Channel F Video Entertainment System
Jerry Lawson, circa 1980. Image from Black Enterprise magazine, December 1982 issue, provided courtesy The Strong National Museum of Play.
In 1975, two Alpex Computer Corporation employees named Wallace Kirschner and Lawrence Haskel approached Fairchild Semiconductor to sell an idea—a prototype for a video game console code-named Project “RAVEN.” Fairchild saw promise in RAVEN’s groundbreaking concept for interchangeable software, but the system was too delicate for everyday consumers.
Jerry Lawson, head of engineering and hardware at Fairchild, was assigned to bring the system up to market standards. Just one year prior, Lawson had irked Fairchild after learning that he had built a coin-op arcade version of the Demolition Derby game in his garage. His managers worried about conflict of interest and potential competition. Rather than reprimand him, they asked Lawson to research applying Fairchild technology to the budding home video game market. The timing of Kirschner and Haskel’s arrival couldn’t have been more fortuitous.
A portrait of George Washington Carver in the Greenfield Village Soybean Laboratory. Carver’s inquisitiveness and scientific interests served as childhood inspiration for Lawson. / THF214109
Jerry Lawson was born in 1940 and grew up in a Queens, New York, federal housing project. In an interview with Vintage Computing magazine, he described how his first-grade teacher put a photo of George Washington Carver next to his desk, telling Lawson “This could be you!” He was interested in electronics from a young age, earning his ham radio operator’s license, repairing neighborhood televisions, and building walkie talkies to sell.
When Lawson took classes at Queens and City College in New York, it became apparent that his self-taught knowledge was much more advanced than what he was being taught. He entered the field without completing a degree, working for several electronics companies before moving to Fairchild in 1970. In the mid-1970s, Lawson joined the Homebrew Computer Club, which allowed him to establish important Silicon Valley contacts. He was the only Black man present at those meetings and was one of the first Black engineers to work in Silicon Valley and in the video game industry.
Refining an Idea
Packaging for the Fairchild Channel F Video Entertainment System. / THF185320
With Kirschner and Haskel’s input, the team at Fairchild—which grew to include Lawson, Ron Smith, and Nick Talesfore—transformed RAVEN’s basic premise into what was eventually released as the Fairchild “Channel F” Video Entertainment System. For his contributions, Lawson has earned credit for the co-invention of the programmable and interchangeable video game cartridge, which continues to be adapted into modern gaming systems. Industrial designer Nick Talesfore designed the look of cartridges, taking inspiration from 8-track tapes. A spring-loaded door kept the software safe.
A Fairchild “Video-Cart” compared to a typical 8-track tape. / THF185336 & THF323548
Until the invention of the video game cartridge, home video games were built directly onto the ROM storage and soldered permanently onto the main circuit board. This meant, for example, if you purchased one of the first versions of Pong for the home, Pong was the only game playable on that system. In 1974, the Magnavox Odyssey used jumper cards that rewired the machine’s function and asked players to tape acetate overlays onto their television screen to change the game field. These were creative workarounds, but they weren’t as user-friendly as the Channel F’s “switchable software” cart system.
THF151659
Jerry Lawson also sketched the unique stick controller, which was then rendered for production by Talesfore, along with the main console, which was inspired by faux woodgrain alarm clocks. The bold graphics on the labels and boxes were illustrated by Tom Kamifuji, who created rainbow-infused graphics for a 7Up campaign in the early 1970s. Kamifuji’s graphic design, interestingly, is also credited with inspiring the rainbow version of the Apple Computers logo.
The Fairchild Video Entertainment System with unique stick controllers designed by Lawson. / THF185322
The Video Game Industry vs. Itself
The Channel F was released in 1976, but one short year later, it was in an unfortunate position. The home video game market was becoming saturated, and Fairchild found itself in competition with one of the most successful video game systems of all time—the Atari 2600. Compared to the types of action-packed games that might be found in a coin-operated arcade or the Atari 2600, many found the Channel F’s gaming content to be tame, with titles like Math Quiz and Magic Numbers. To be fair, the Channel F also included Space War, Torpedo Alley, and Drag Race, but Atari’s graphics quality outpaced Fairchild’s. Approximately 300,000 units of Channel Fun were sold by 1977, compared to several million units of the Atari 2600.
Channel F Games (see them all in our Digital Collections)
Around 1980, Lawson left Fairchild to form Videosoft (ironically, a company dedicated to producing games and software for Atari) but only one cartridge found official release: a technical tool for television repair called “Color Bar Generator.” Realizing they would never be able to compete with Atari, Fairchild stopped producing the Channel F in 1983, just in time for the “Great Video Game Crash.” While the Channel F may not be as well-known as many other gaming systems of the 1970s and 80s, what is undeniable is that Fairchild was at the forefront of a new technology—and that Jerry Lawson’s contributions are still with us today.
Kristen Gallerneaux is Curator of Communications & Information Technology at The Henry Ford.
1980s, 1970s, 20th century, New York, video games, toys and games, technology, making, home life, engineering, design, by Kristen Gallerneaux, African American history
Hiram Sibley & Co. Seed Box, Used in the C.W. Barnes Store, 1882-1888 / THF181542
Several million guests have seen a reproduction Sibley seed box, based on an original box in our collections, in the J.R. Jones General Store in Greenfield Village since 1994, when the box became part of the reinterpreted interior. Commercial seed sales of pre-packaged vegetable and flower seeds began in earnest during the 1860s, and by the mid-1880s, Hiram Sibley & Company advertised itself as the world’s largest seed company. That might be true. Sibley, who made his fortune as executive of the Western Union Telegraph Company, invested in farms and packing houses in several states and engaged in seed trade in several foreign countries. His entrepreneurial bent warranted more exploration, as did the details of the seed packets, all stowed carefully in the box in the General Store.
The reference photograph in our collections database for the original seed box showed a box with seed packets. The accession number, 29.1987.18.1, indicated that this was an early addition to The Henry Ford’s collections—the first number, 29, means that it was acquired in 1929. The second number indicates that it was in the 1,987th lot acquired that year, and the third number indicates that the box was the 18th item in the 29.1987 grouping. In fact, as research ultimately disclosed, our collections included the box, plus 108 original seed packets and a Sibley & Co. Seed catalog.
My need to know more started a chain reaction. First, this object had been in the collection for 90 years. It has known provenance: Accession records indicate that it was purchased with other items from a store in the tiny, rural, upstate New York community of Rock Stream. The Barnes family—Charles W. and then his son, Alonzo S.—operated the store. Alonzo died in 1929, which may have precipitated the sale. Our registrars researched and catalogued all parts of the set. We also acquired archival documents—a map of the town from the time the Barnes family operated the store and two postcards of the town—for our collections to add context around the seed box.
Main Street, Rock Stream, New York, 1908-1910 / THF146163
Filling in details about seed packets required further reconnaissance. This required removing the seed box from exhibit at the end of the 2019 Greenfield Village season. Our Exhibits team moved the reproduction box and the authentic seed packets it contained to our conservation labs. Conservation staff removed the packets, checked for damage, then cleaned and prepared the packets for digitization. In the meantime, Collections Management staff located the original box in collections storage and moved it to the conservation labs for cleaning.
Once the packets were cleaned, they were moved to our archives, where the packets were imaged. After the box was cleaned, Collections Management staff moved it to the photography studio. The individual seed packets, once imaged, also were moved to the photo studio. There, the packets rejoined the box, fitting into compartments spaced to accommodate “papers” as well as multiple-ounce “packets” of seeds. The final photograph above shows the rejoined box and original seeds – cabbage, carrot, cauliflower, eggplant, onion, pea, rutabaga, tomato, turnip, and other vegetables.
Some of the individual seed packets that were digitized. See them all in our Digital Collections.
After the photo session, the seeds returned to the reproduction box, the box was sealed with its Plexiglas top to protect them, and Exhibits staff returned the box with its contents to the General Store in Greenfield Village.
It is important to note that the investigation, relocation, cleaning, digitizing, photography, and cataloging all occurred between January and March 2020, before COVID-19 closed the museum and delayed the opening of Greenfield Village. During that closure, between March 15 and July 9, the digitized records became part of numerous blogs written to meet the needs of patrons seeking information about food sources, vegetable gardening, food security—and about tomatoes!
It may seem difficult to justify the amount of time required from so many people to digitize one box and its many seed packets during the process. Each staff member involved in the process had to juggle numerous competing projects to make time to attend to the box and its packets. However, their work created invaluable digital resources that have already enhanced several of our blog posts. We may never know how many people were inspired to plant their own vegetable garden during a year of uncertainty partially, or wholly, because of “How Does Your Vegetable Garden Grow?,” or who just had to have a BLT after reading “Multiple Takes on Tomatoes.”
This is what digitization can do, and this is the effort that it takes. We all do it in the spirit of life-long learning.
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1880s, 19th century, Michigan, Dearborn, New York, research, photography, Greenfield Village buildings, digitization, digital collections, COVID 19 impact, collections care, by Debra A. Reid, #digitization100K, #Behind The Scenes @ The Henry Ford
Trade Card for the Larkin Soap Company, 1900 / THF224516
As part of the William Davidson Foundation Initiative for Entrepreneurship, we had the opportunity to delve into the history of the Larkin Company. What began as a small soap manufacturing business in 1875 became one of the nation’s leading mail-order businesses by 1900. This post highlights the Larkin Company’s rise to popularity under the multi-faceted, ingenious marketing strategy known as “The Larkin Idea."
While the Larkin Company sold its products throughout the country, the company had special appeal for rural customers, offering a broader range of product choices than stores in nearby villages and towns. The company would eventually develop a distribution system, contracting with local deliverymen to deliver Larkin products right to customers’ doorsteps – rather than customers having to pick them up in town. In the early 21st century, people today welcome this same opportunity for conveniently delivered goods!
Trade Card for “Boraxine” Soap, J.D. Larkin & Co., 1882 / THF296340
In 1875, having worked in the soap business for more than a decade, John D. Larkin created his own soap company in Buffalo, New York, called J.D. Larkin, Manufacturer of Plain and Fancy Soaps. This would later become known as the Larkin Company. The first product, made for laundry use, was a yellow bar known as Sweet Home Soap. Boraxine, a flaked laundry soap, quickly followed, and continued to be a signature item in product lists throughout the company’s history.
Boraxine Soap Powder, 1925-1940 / THF155045
The first salesman for the company was Larkin’s brother-in-law, Elbert Hubbard. Hubbard was a skilled promoter and successful salesman, devising advertising strategies and boosting sales. In 1878, Hubbard was made a partner in the business, resulting in the company’s name change to J.D. Larkin & Company. With this partnership, Larkin oversaw the manufacturing of the products and Hubbard was placed in charge of advertising and promotion. One of the first strategies Hubbard adopted was offering a chromolithograph (color print) as a premium, or free giveaway, in each box of Boraxine. By 1883 – after additional products were added to Larkin’s line – Hubbard began offering finer premiums, such as a Japanese silk handkerchief in each box of “Elite” Toilet Soap.
Back of a Trade Card for J.D. Larkin & Co.’s “Elite” Toilet Soap, 1882 / THF296327
After years of “slinging soap,” Hubbard noted that direct sales to housewives were more profitable than selling to local merchants. The company was doing quite well – having distributors in every state east of the Rocky Mountains in its first decade – but Larkin and Hubbard believed that the company had even greater potential. In order to maximize profits, the company decided to eliminate all middlemen (including the sales force), thus entering the mail-order industry. The mail-order business was not new – Montgomery Ward & Company had made this popular a decade earlier. But in 1885, Hubbard developed a plan, called “The Larkin Idea,” that offered giveaways with the purchase of particular items from the company’s mail-order catalogs.
Page advertising Rugs as Larkin Premiums, in Larkin Company Trade Catalog, “The Larkin Plan: Factory-to-Family,” Fall and Winter 1917-1918 / THF298153
“The Larkin Idea” was simple: In cutting out all middlemen and selling Larkin products directly to housewives, the money that would have gone to the payroll of the middlemen would instead be used to create desirable premiums that would be given to customers with the purchase of Larkin products. This idea was encapsulated by the slogan, “Factory-to-Family,” and the tagline of “The Larkin Idea” became, “Save All Cost Which Adds No Value.”
Larkin Company Trade Catalog, “The Larkin Factory-To-Family Plan,” Spring and Summer, 1915 / THF297907
The first iteration of “The Larkin Idea” came in 1886 with the introduction of a Combination Box. By this time, the company was offering nine different soap products. At first, the Combination Box sold for $6, but a few years later, a $10 option emerged, offering enough products to last a family the entire year. The $10 Combination Boxes quickly gained popularity as customers could receive 142 products – 100 of those being Sweet Home Soap – and a free premium worth $10. Larkin also introduced a 30-day policy in which customers had 30 days to try a product before paying for it. This gave peace of mind to customers who wanted to try a product, risk-free, and also developed trust between the company and consumer. The public embraced “The Larkin Idea” with enthusiasm, ordering nearly 91,000 Combination Boxes a year! 
Advertisement for Larkin Premiums, “A Practical Plan of Saving: The Larkin Idea Factory-to-Family Dealing,” 1906. / THF298080
By 1892, the company changed its name once more, to Larkin Soap Manufacturing Company. As the popularity of the Combination Boxes grew, Larkin sought to expand its product and premium offerings. In 1897, Larkin offered 16 products – including 14 different soaps, a cold cream, and tooth powder – and that number increased every year. This led to the company eventually dropping “soap” from its name to become the Larkin Company in 1904.
| Did You Know? |
| After leaving the Larkin Company, Elbert Hubbard would go on to found the Roycroft community of East Aurora, New York, in the mid-1890s. At the Roycroft community, hundreds of artisans came to live and work as part of an Arts and Crafts utopian community. The Arts and Crafts movement encouraged quality craftsmanship of handcrafted works of simple form as a reaction to poorly made factory produced goods. With his marketing prowess and passion, Hubbard led the Roycrofters to become one of the most successful communities of the Arts and Crafts movement in America. Explore more on the Arts and Crafts movement on our blog and in this Expert Set. |
With the success of the Combination Box and the increasing number of customers nationwide, the company introduced another facet of “The Larkin Idea,” which would prove to be invaluable: Larkin Clubs. Women across the country were encouraged to become Larkin Secretaries, and as such they would gather friends and family to purchase products together. A Club-of-Ten was encouraged to have all members buy $1 worth of products each month, and a different member of the club would receive a premium of their choice every month.
Advertisement for a Larkin Club-of-Ten in the Trade Catalog, “A Practical Plan of Saving: The Larkin Idea Factory-to-Family Dealing,” 1906. / THF298079
This Larkin Company infant swing/bed, was given to a woman by her sister, who sold Larkin products. (Gift of Ellen J. Adams) / THF174549
Women found a sense of pride in their participation in the clubs and enjoyed the social aspect of monthly meetings. At its peak, there were 90,000 Larkin Secretaries around the country. The Larkin Clubs were such a tremendous promotional force that the company stopped selling Combination Boxes in order to focus on its ever-increasing product and premium offerings. By 1905, the company began offering teas, spices, and additional foodstuffs among its products. Five years later, the company had added paints and varnishes, as well as rugs, clothing, and other textiles to its product line – along with 1,700 premiums to choose from, ranging from children’s toys to clothing to furniture. In 1915, the catalog featured 700 Larkin products spread over 33 pages, and offered 131 pages of premiums. One of the company’s advertising campaigns involved the idea that customers could furnish their entire house with Larkin products. This catalog for Larkin Wallpaper is an example of this idea in action.
Page showing a variety of Larkin products from the Trade Catalog, “The Larkin Home-Helper,” circa 1910 / THF297831
Larkin Premiums advertised in the publication, “My Larkin Clubs Earned These for Me,” circa 1912 / THF298076
Page from Larkin Company Trade Catalog, “The World’s Greatest Premium Values,” Fall and Winter 1930. The catalog from 1930 included one of the more unusual premiums Larkin offered - Hartz Mountain Canaries (guaranteed to sing) or a pair of mated Love Birds. Click here to view the 1930 catalog! / THF298067
As “The Larkin Idea” continued to gain popularity, the Larkin Company sought to bring those companies that produced the premiums under the Larkin umbrella. At its height, Larkin had over 30 subsidiary companies, and had furnished seed money to establish such businesses as the Barcolo Manufacturing Company, to produce furniture, and Buffalo Pottery to produce pottery and kitchenware. Since 1896, the company had begun expanding its manufacturing complex. This process continued through 1912, with 21 new structures built to accommodate the rapidly growing product and premiums list.
Deldare Candlestick, produced by Buffalo Pottery, 1911 / THF176916
Page from Larkin Trade Catalog, “Product and Premium List,” January 1908. The Larkin Administration Building, completed in 1906 in Buffalo, was designed by architect Frank Lloyd Wright. / THF297783
Beginning in 1905, the company established branches and warehouses – first in Cleveland, and then in Boston, Chicago, New York City, Peoria and Philadelphia. With this expansion, Larkin was able to better serve its customers across the country. Despite experiencing significant growth, by 1918 the company found it had a surplus of food products far exceeding demand. Unable to move the product fast enough through mail order or the Secretary system, Larkin created retail establishments called “Larkin Economy Stores” as a way to sell these products. By 1922, there were 103 stores in Buffalo and northwestern New York, as well as others near the additional branches.
Back cover from Larkin Company Trade Catalog, “Product and Premium List,” January 1908 / THF297811
“The Larkin Idea” had taken the company to significant heights. By the mid-1920s, however, the company was beginning to falter for a number of reasons. National chains like A&P grocery stores and Woolworth’s presented stiff competition. Automobiles made going shopping easier, causing mail-order businesses to become less popular. Perhaps the greatest influence in Larkin’s demise was World War I, which had brought many Larkin Secretaries out of their homes and into the workforce, weakening the Larkin sales structure. The crippling economy during the Great Depression also impacted the company.
Between 1924 and 1926, all of the company’s top leadership either retired or passed away, including Larkin himself. Having failed to pass along knowledge and nurture younger leadership, the company was left with little expertise, leading to the company’s gradual closing.
Cover for Larkin Company Trade Catalog, “The Larkin Plan, Factory-To-Family,” Fall & Winter, 1917-1918 / THF298101
In 1939, the decision was made to stop manufacturing soap products, and two years later the manufacture of all products and premiums ceased as well. With an abundance of remaining inventory of both products and premiums, the Larkin Company was still able to fill orders until 1962.
What had started as a small soap manufacturing company became prominent enough to hold its own despite the tremendous popularity of mass-marketers, like Sears, Roebuck and Company, and Montgomery Ward & Company. Through innovative marketing strategies and an entrepreneurial spirit, the Larkin Company experienced significant growth in a short period of time, finding its way into households across America.
Samantha Johnson is Project Curator for the William Davidson Foundation Initiative for Entrepreneurship at The Henry Ford. Special thanks to Jeanine Head Miller, Curator of Domestic Life at The Henry Ford, for sharing her knowledge and for reviewing this content.
New York, 20th century, 19th century, shopping, home life, furnishings, entrepreneurship, by Samantha Johnson
When Jenny Chandler photographed these Brooklyn children playing games about 1900, she also unwittingly provided us with a “cameo” image of herself. The photograph includes her shadow, slightly bent over her camera as she takes the shot. THF 38025
In 1890, 25-year-old Jenny Young Chandler suddenly found herself a widow with a two-month-old baby to provide for. This heart-rending personal loss would take her on an unexpected path--one as a photojournalist and feature writer for the New York Herald, capturing life in Brooklyn, New York and vicinity. Over the next three decades, Chandler’s sensitive, insightful photography would depict people from all walks of life and the world in which they lived--a legacy preserved in over 800 glass plate negatives.
Jenny Chandler was born in 1865 in New Jersey to William Young and Mary Lewis Young. An only child, Jenny was raised by her father and stepmother, Sarah Bennett Young. The family moved to Brooklyn, New York, when Jenny was six, so her father could work as the city editor for the New York Sun newspaper. Jenny followed the normal “career path” for a young lady at that time, marrying William G. Chandler on April 25, 1888. The groom, a neighbor, worked as a sales representative for a picture frame manufacturer. Jenny and William welcomed a son, William Young Chandler, on October 12, 1890. Two months later, Jenny’s husband died of typhoid fever. Chandler unexpectedly needed to earn a living for herself and her child.
When Jenny Chandler embarked on her career, photographs were made by lugging a heavy camera, glass plate negatives and tripod. Understanding how the photo chemicals worked and how light and camera lenses interacted proved to be an exacting task. While photography was growing in popularity as a hobby for young women whose families could afford the equipment, as a profession, it was still considered a male domain. Yet Jenny Chandler mastered the technical details of camera and chemicals, then used her sensitivity and insight as a professional photojournalist to create evocative images of the world around her.
Jenny Chandler’s photographs have an immediacy—a “you are there” quality. She had a remarkable talent for portraying on film the lives of people of diverse economic and ethnic backgrounds. Chandler captured well-off Brooklyn girls and boys playing games, the exuberance of families enjoying the beach at Coney Island, the well-mannered curiosity of students on a museum visit, young girls bent over their sewing tasks, scruffy boys hanging out at the beach, children gathering tomatoes, a fisherman mending his net, shipwrights making wooden boats, and Norwegian immigrant women laboring at their farm work.
In 1922, at the age of 56, Jenny Young Chandler died of a heart ailment. For nearly 10 years, her photographic legacy quietly remained in her Brooklyn home. The subsequent owner of the house, Betty R.K. Pierce--recognizing its importance--contacted Henry Ford hoping “to have Mrs. Chandler’s work preserved in some way.” Mrs. Pierce had read about Henry Ford’s museum and historical village, and thought the photographs particularly related to Ford’s collections. In May 1932, five large boxes containing the carefully packed 800 glass negatives were on their way to Dearborn.
The result of this donation is an amazing document of early 20th century life.
Cynthia Read Miller, former curator, photography & prints, and Jeanine Head Miller, curator of domestic life at The Henry Ford.
Brooklyn and its environs offered Jenny Chandler a varied palette of urban and rural scenes, wealthy and impoverished people, and daily work life and leisure experiences. Below are a few selections from her remarkable collection of photographs.
Coney Island’s beaches and amusement parks offered cooling breezes and leisure opportunities to New York City area residents. THF38292
Girls learn to cook at a trade school. THF38041
Girls visit a children’s museum in Brooklyn, 1900-1910. THF38128
A family enjoys an outing in Brooklyn’s Prospect Park, about 1905. THF 38192
A photograph of residents in their backyard - a rare “behind the scenes” glimpse of everyday life. THF38085
Clearing streets of snow. THF38073
“Tomboy of Darby Patch, Nellie punching bag.” In “The Patch,” a down-at-the-heels part of Brooklyn, the majority of residents were working class Irish immigrants. THF38251
A gypsy family enjoys an outdoor meal. THF241184
Boat Builders, New York, 1890-1915. THF38018
Children in front of a Gowanus Canal house, Brooklyn, New York. Gowanus Canal was a busy - and polluted - domestic shipping canal. THF38009
Gathering radishes in Ridgewood. Ridgewood - a neighborhood that straddled the Queens/Brooklyn boundary - remained largely rural until about 1900. Buildings in the background attest to the increasing urbanization of the area. THF38392
Norwegian immigrant women laboring at their farm work, about 1900. THF38397
It was so difficult to choose only a few of Jenny Chandler’s photographs! You can enjoy hundreds more of her images in our digital collections.
20th century, 19th century, New York, communication, women's history, photography, photographs, by Jeanine Head Miller, by Cynthia Read Miller
Matzoh ball soup, slices of challah, and Dr. Brown’s black cherry soda: our recreation of a post-Broadway-show meal at Junior’s in Times Square
My family and I had just returned from a week at Walt Disney World in early March, where the crowds were thick and frequent handwashing was all that was yet advised. But two days after our return, the first two cases of COVID-19 were reported in Michigan, and things spiraled quickly after that. On Thursday of that week, March 12, we were sent home from The Henry Ford, as the museum closed its doors to safeguard against further spread of the virus.
Over the next few weeks, everything turned upside down, as those of us who could worked from home—connecting virtually with colleagues, carving out workspaces, and getting used to our families being around. Beyond this, the distractions were constant. We were shocked—sometimes even paralyzed—by the daily news of shutdowns, cancellations, and the rapid spread of the virus. Southeast Michigan appeared to be especially hard-hit.
As was New York City—the place to which my daughter, Caroline, and I were supposed to be heading in mid-April.
This would have been our sixth annual trip to New York City. It started when Caroline (as the Accessibility Specialist at The Henry Ford) wanted to observe the many programs offered at museums there for the different audiences with which she works. Having been to New York City several times myself, I offered to help her navigate the city—with the added bonuses of checking out some museums we had never been to, visiting my high-school friend in Brooklyn, and sampling the amazing food that the city has to offer—especially, for me personally, returning to my roots and getting some of the best Jewish food around. Sure, and along the way, visiting such icons as Times Square (maybe taking in a show), Grand Central Station, and Central Park. This time of year, the city is awash in color—blooming trees and flowers where you least expect them in a city that boasts skyscrapers so high they can completely block the sun onto entire streets.
Watching the crowds ebb and flow in a virtual scene of Grand Central Station
We planned our trip months ago and eagerly looked forward to it. Until the COVID-19 pandemic hit. By late March, it became apparent that our anticipated trip was not going to happen. First, our hotel informed us that it was closing. Then Broadway shows shut down. We finally forced ourselves, sadly and reluctantly, to cancel our plane flight. That was it. Trip over.
But, then, something interesting happened. In early April, inspired by watching a virtual reimagining of Ann Arbor’s FoolMoon event, Caroline posed the question: Could we turn our New York City trip into a virtual experience?
Our creative juices started flowing. We took our original itinerary and planned five days of food, video clips, and virtual museum tours to recreate a New York City trip at home. Here are some of the highlights:
- Watching several high-energy video clips from the Broadway show "Ain't Too Proud," about the Motown group, The Temptations.
YouTube video footage of “Ain’t Too Proud”
- Taking virtual tours of museums we had planned to visit, including the Metropolitan Museum of Art, the Cloisters, and the Tenement Museum.
A virtual walkthrough of the Metropolitan Museum of Art
- "Visiting" our favorite Lower East Side shops through videos and virtual tours, including: Economy Candy (accompanied by our own homemade chocolate-covered pretzels), The Pickle Guys (while eating some great Kosher dill pickles), and Russ & Daughters (after cooking up some scrambled eggs with lox, or smoked salmon).
Our homemade chocolate-covered pretzels
- Recreating the meals we would have enjoyed at different restaurants, including baking three different kinds of bread from scratch: Jewish challah (egg bread), bialys (kind of like bagels), and Italian focaccia bread.
Our bialys just out of the oven
- Taking a virtual tour of Central Park, through videos, books, snapshots, and a walk outside.
- Having a virtual dinner and visit, via FaceTime, with my friend from Brooklyn.
- Pulling out souvenirs and postcards from previous trips to New York City and displaying them on our dining room table, which helped spur happy memories during our five-day home “adventure.”
Our display of souvenirs and postcards
This idea kept us busy for weeks—from planning each day out to obtaining cooking ingredients, researching online offerings, preparing meals, baking, eating, visiting, and just plain enjoying family togetherness. We’re already working on our next virtual trip—to San Francisco, another highly anticipated but cancelled trip we had planned for May.
A recreation of our classic final meal, from Katz’s Delicatessen: a corned beef sandwich on rye with yellow mustard and a pile of Kosher dill pickles
We highly recommend this idea if you were hoping to go on a trip that got cancelled or just want to do some armchair travelling. Just imagine what you could do if you planned a virtual visit to The Henry Ford:
- Recreate recipes for an Eagle Tavern dinner.Try these for starters: https://www.thehenryford.org/documents/default-source/default-document-library/cp_18_49200-holiday-nights-recipes-for-eagle-tavern.pdf?sfvrsn=ab223f01_0
- Watch Mo Rocca interview curators at places around Henry Ford Museum of American Innovation and Greenfield Village on episodes of The Henry Ford’s Innovation Nation.You can start here, with episodes and related content:
- Take virtual tours of the museum from our web site: https://www.thehenryford.org/virtual-visit-to-henry-ford-museum/
- Look up your favorite artifacts and Village buildings on our Digital Collections:https://www.thehenryford.org/collections-and-research/digital-collections/
- Look at your own photos of past trips.
- Invite friends or family to a virtual meal to recall visits that you have made here together or plan to make in the future.
- Pull together a group of souvenirs from your past trips and set them up in a display.
The possibilities are endless!
Admittedly, these times are surreal. And discouraging. And scary. But it helps to think creatively. Planning this virtual trip gave us purpose, a modicum of control, and a chance to put on our creative thinking caps. It also gave us something to look forward to and I’m sure will be something we look back on when this crisis is over.
Donna R. Braden is Curator of Public Life at The Henry Ford. Photographs by Caroline Braden.
Michigan, 21st century, 2020s, New York, travel, home life, COVID 19 impact, by Donna R. Braden
