Posts Tagged radio
Henry Ford used wireless radio to communicate within Ford Motor Company (FMC) starting after October 1, 1919. This revolutionary new means of communication captured Ford’s interest because it allowed him to transmit messages within his vast operation. By August 1920, he could convey directions from his yacht to administrators in FMC offices and production facilities in Dearborn and Northville, Michigan. By February 1922, Ford’s railroad offices and the plant in Flat Rock, Michigan were connected, and by 1925, the radio transmission equipment was on Ford’s Great Lake bulk haulers and ocean-going vessels. Historian David L. Lewis claimed that “Ford led all others in the use of intracompany radio communications” (The Public Image of Henry Ford, 311).
Ford Motor Company also used radio transmissions to reach external audiences through promotional campaigns. During 1922, FMC sales branches delivered a series of expositions that featured Ford automobiles and Fordson tractors. An article in Motor Age (August 10, 1922) described highlights of the four-month tour of western Oregon:
“The days are given over to field demonstrations of tractors, plows and implements, while at night a radio outfit that brings in the concerts from the distant cities and motion pictures from the Ford plant, keep an intensely interested crowd on the grounds until the Delco Light shuts down for the night.”
The Ford Radio and Film crew that broadcast to the Oregon crowds traveled in a well-marked vehicle, taking every opportunity available to inform passers-by of Ford’s investment in the new technology – radio – and the utility of new FMC products. Ray Johnson, who participated in the tour, recalled that he drove a vehicle during the day and then played dance music in the evenings as a member of the three-piece orchestra, “Sam Ness and his Royal Ragadours.”
Ford and Fordson Power Exposition Caravan and Radio Truck, Seaside, Oregon, 1922 . THF134998
In 1922, Intra-Ford transmissions began making public broadcasts over the Dearborn’s KDEN station (call letters WWI) at 250-watts of power, which carried a range of approximately 360 meters. The radio station building and transmission towers were located behind the Ford Engineering Laboratory, completed in 1924 at the intersection of Beech Street and Oakwood Boulevard in Dearborn.
Ford Motor Company Radio Station WWI, Dearborn, Michigan, March 1925. THF134748
Staff at the station, conveying intracompany information and compiled content for the public show which aired on Wednesday evenings.
Ford Motor Company Radio Station WWI, Dearborn, Michigan, August 1924. THF134754
The station did not grow because Ford did not want to join new radio networks. He discontinued broadcasting on WWI in early February 1926 (The Public Image of Henry Ford, 179).
Ford did not discontinue his intracompany radio communications. FMC used radio-telegraph means to communicate between the head office in Dearborn and remote locations, including, Fordlandia, a 2.5-million-acre plantation that Ford purchased in 1927 and that he planned to turn into a source of raw rubber to ease dependency on British colonies regulated by British trade policy.
Brazil and other countries in the Amazon of South American provided natural rubber to the world until the early twentieth century. The demand for tires for automobiles increased so quickly that South American harvests could not satisfy demand. Industrialists sought new sources. During the 1870s, a British man smuggled seeds out of Brazil, and by the late 1880s, British colonies, especially Ceylon (today Sri Lanka) and Malaysia, began producing natural rubber. Inexpensive labor, plus a climate suitable for production, and a growing number of trees created a viable replacement source for Brazilian rubber.
British trade policies, however, angered American industrialists who sought to establish production in other places including Africa and the Philippines. Henry Ford turned to Brazil, because of the incentives that the Brazilian government offered him. His goals to produce inexpensive rubber faced several hurdles, not the least of which was overcoming the traditional labor practices that had suited those who harvested rubber in local forests, and the length of time it took to cultivate new plants (not relying on local resources).
Ford built a production facility on the Tapajós River in Brazil. This included a radio station. The papers of E. L. Leibold, in The Henry Ford’s Benson Ford Research Center, include a map with a key that indicated the “proposed method of communication between Home Office and Ford Motor Company property on Rio Tapajos River Brazil.” The system included Western Union (WU) land wire from Detroit to New York, WU land wire and cable from New York to Para, Amazon River Cable Company river cable between Para and Santarem, and Ford Motor Company radio stations at each point between Santarem and the Ford Motor Company on Rio Tapajós. Manual relays had to occur at New York, Para, and Santarem.
Map Showing Routes of Communication between Dearborn, Michigan and Fordlandia, Brazil, circa 1928. THF134693
Ford officials studied the federal laws in Brazil that regulated radio and telegraph to ensure compliance. Construction of the power house and processing structures took time. The community and corporate facilities at Boa Vista (later Fordlandia) grew. By 1931, the power house had a generator that provided power throughout the Fordlandia complex.
Generator in Power House at Fordlandia, Brazil, 1931. THF134711
Power House and Water Tower at Fordlandia, Brazil, 1931. THF134714
Lines from the power house stretching up the hill from the river to the hospital and other buildings, including the radio power station. The setting on a higher elevation helped ensure the best reception for radio transmissions.
Sawmill and Power House at Fordlandia, Brazil, 1931. THF134717
Workers built the radio power house, which held a Delco Plant and storage batteries, and the radio transmitter station with its transmission tower. The intracompany radio station operated by 1929.
Radio Power House, Fordlandia, Brazil, 1929. THF134697
Radio Transmitter House, Fordlandia, Brazil, 1929. THF134699
Storage Batteries in Radio Power House, Fordlandia, Brazil, 1929. THF134701
Delco Battery Charger for Radio Power House, Fordlandia, Brazil, 1929. THF134703
Radio Power House Motor Generator Set, Fordlandia, Brazil, 1929. THF134705
The radio power house is visible at the extreme left of a photograph showing the stone road leading to the hospital (on an even higher elevation) at Fordlandia.
Stone Road Leading to Hospital, Fordlandia, Brazil, 1929. THF134709
Radio Transmitter Station, Fordlandia, Brazil, 1929. THF134707
Back at FMC headquarters in Dearborn, Ford announced in late 1933 that he would sponsor a program on both NBC and CBS networks. The Waring show aired two times a week between 1934 and 1937, when Ford pulled funding. Ford also sponsored World Series broadcasts. The most important radio investment FMC made, however, was the Ford Sunday Evening Hour, launched in the fall of 1934. Eighty-six CBS stations broadcast the show. Programs included classical music and corporate messages delivered by William J. Cameron, and occasionally guest hosts. Ford Motor Company printed and sold transcripts of the weekly talks for a small fee.
On August 24, 1941 Linton Wells (1893-1976), a journalist and foreign correspondent, hosted the broadcast and presented a piece on Fordlandia.
Program, "Ford Summer Hour," Sunday, August 24, 1941. THF134690
Linton Wells was not a stranger to Henry Ford’s Greenfield Village, he and his wife, Fay Gillis Wells, posed for a tintype in the village studio on 2 May 1940.
Tintype Portrait of Linton Wells and Fay Gillis Wells, Taken at the Greenfield Village Tintype Studio, circa 1940. THF134720
This radio broadcast informed American listeners of the Fordlandia project, in its 16th year in 1941. Wells summarized the products made from rubber (by way of an introduction to the importance of the subject). He described the approach Ford took to carve an American factory out of an Amazonian jungle, and the “never-say-quit” attitude that prompted Ford to re-evaluate Fordlandia, and to trade 1,375 square miles of Fordlandia for an equal amount of land on Rio Tapajós, closer to the Amazon port of Santarem. This new location became Belterra. Little did listeners know the challenges that arose as Brazilians tried to sustain their rubber production, and Ford sought to grow its own rubber supply.
By 1942, nearly 3.6 million trees were growing at Fordlandia, but the first harvest yielded only 750 tons of rubber. By 1945, FMC sold the holdings to the Brazilian government (The Public Image of Henry Ford, 165).
The Ford Evening Hour Radio broadcasts likewise ceased production in 1942 after eight years and 400 performances.
Learn more about Fordlandia in our Digital Collections.
Debra A. Reid is Curator of Agriculture and the Environment; Kristen Gallerneaux is Curator of Communication and Information Technology; and Jim Orr is Image Services Specialist at The Henry Ford.
Sources
- Relevant collections in the Benson Ford Research Center, The Henry Ford, Dearborn, Michigan.
- Grandin, Greg. Fordlandia: The Rise and Fall of Ford’s Forgotten Jungle City. Picador. 2010.
- Lewis, David L. The Public Image of Henry Ford: An American Folk Hero and His Company. Detroit, Michigan: Wayne State University Press, 1976.
- Frank, Zephyr and Aldo Musacchio. “The International Natural Rubber Market, 1870-1930.″ EH.Net Encyclopedia, edited by Robert Whaples. March 16, 2008.
South America, 20th century, 1940s, 1930s, 1920s, technology, radio, Michigan, Henry Ford, Fordlandia and Belterra, Ford Motor Company, communication, by Kristen Gallerneaux, by Jim Orr, by Debra A. Reid
First portable “superhet” radio receiver, made by Edwin Armstrong in 1923. THF 156549
Edwin Armstrong’s First Portable Superheterodyning Receiver
A far cry from today’s pocket-sized MP3 players, the radio pictured above nonetheless advanced the idea of “portable radio.” This device was created in 1923 by Edwin Howard Armstrong—an inventor and pioneering electrical engineer. As the world’s first portable “superhet” radio receiver, this set is powered by six vacuum tubes, has a compartment for a battery, and a detachable horn for amplifying sound. It can be latched shut and conveniently carried by its handle, like a suitcase.
Armstrong’s legacy is rooted in three essential advances in radio history: regenerative circuits, superheterodyning, and frequency modulation (known to us today as FM radio). Individually, each of these concepts acted as some of the most important discoveries in radio history. Together, they helped to raise radio up to a new level. These concepts amplified radio waves, allowing voices to be carried rather than the dots and dashes of Morse code, and by extension, turned radio into an accessible and collective experience.
Superheterodyning
The superheterodyning principle discovered by Armstrong is embedded within the radio receiver above, and has carried over to virtually every modern radio created since. Heterodyning involves mixing two different radio frequencies to create a third frequency, which could be used to tap into very sensitive high-frequency radio waves. Modern radio as well as televisions and cell phones owe a lot to the “superhet” concept.
Edwin and Marion Armstrong, on the beach, 1923. THF 120661
Tunes for the Honeymoon
Not only was Armstrong an intrepid inventor, he was also a daredevil. His shy persona was a contrast to his bold innovations and daring publicity stunts. Before he married his wife Marion, he climbed to the top of the RCA tower in New York City to impress her. Apparently, it worked—because we soon see Marion and Armstrong on their honeymoon, sitting on the shore of Palm Beach in Florida. Armstrong built the portable radio in this image as wedding gift to Marion, and it is the same radio in the collections at The Henry Ford. 
Marion Armstrong at The Henry Ford, 1967. THF 131774
Armstrong’s Legacy
Armstrong was well known in his own time, and was highly respected. His story is also tragic, because he spent decades of his career in legal battles over patents that other inventors raised against him. Even though he would receive credit for his contributions to radio, much of that vindication came after his 1954 death. In the image above, we see Marion Armstrong donating her husband’s radio to The Henry Ford in 1967.
Although today’s radio formats are shifting towards satellite and subscription services, if you’ve ever listened to a car radio where you a spin a dial to tune in to a station—you’re listening to Armstrong’s FM radio.
The sonic imprints of his legacy continue to bleed into our everyday lives: from voices on the airwaves, to entertainment on the road, to enlivening a relaxing walk with headphones—or a summery day with music at the beach.
Kristen Gallerneaux is Curator of Communications and Information Technology at The Henry Ford.
1920s, 20th century, technology, radio, portability, communication, by Kristen Gallerneaux
Raymond Taylor and E.T. Paull’s “A Signal From Mars March and Two-Step,” 1901 imagines two inhabitants of Mars using a signal lamp to communicate with Earth. THF129403
The concept of "life on Mars" and "Martian Fever" was not incited in the pages of the tabloid magazine Weekly World News—but actually reaches much further back to 1877—with Italian astronomer Giovanni Schiaparelli. The astronomer himself was not to blame: a single word in his report—canali, which is Italian for “channels”—was misinterpreted to mean "canal" once translated into English. In Schiaparelli’s time, telescopes became more advanced and powerful, allowing him to make detailed maps of the planet’s surface. At the time of this mapping, Mars was in “opposition,” bringing the planet into close alignment with Earth for easier observation. While creating his maps, however, Schiaparelli fell victim to an optical illusion. He perceived straight lines crisscrossing the surface of the planet, which he included in his records, assigning them the names of rivers on Earth. These were the canali—and the source of a misunderstanding which morphed into a self-perpetuating legend about intelligent, ancient, canal-building Martian lifeforms. 
Giovanni Schiaparelli’s Map of Mars (Public domain, via Wikimedia Commons).
Much to Schiaparelli’s annoyance, the American astronomer Percival Lowell continued to pursue this "life on Mars" theory. Beginning in 1895, Lowell published a trilogy of books about the “unnatural features” he saw through his telescope in Flagstaff, Arizona. He created his own maps of the planet, much of which Schiaparelli believed to be pure fantasy. In reality, the imagery Lowell was seeing was likely caused by diffraction illusion in his equipment. Lowell was not alone in popularizing the concept of an intelligent Red Planet. The astronomer, psychical researcher, and early science fiction writer Camille Flammarion published The Planet Mars in 1892, which collected his archival research and historic literature exploring the idea of an inhabited planet. In 1899, Nikola Tesla claimed to have tapped into intelligent radio signals from Mars; in 1901 the director of Harvard’s Observatory Edward Charles Pickering claimed to have received a telegram from Mars.
In 1901—the year that Raymond Taylor and E.T. Paull’s "A Signal from Mars" sheet music was published—"Mars Fever" had officially taken hold, as scientists and enthusiasts alike actively explored the potential for two-way communication with Mars. This piece of music, made in tribute to the planet, is a prime example of the exoticism of science, space travel, and speculation about the limits of technology (along with a few missteps) colliding with future-forward, popular, and artistic culture.
Amazing Stories, September 1950. THF344586
Speculative thinking about Mars did not end in 1901—it has continued to provide a source of inspiration and exploration for both popular and scientific cultures. The Red Planet and its hypothetical inhabitants often appeared in early pulp and science fiction magazines like Amazing Stories and Astounding Stories. The first issue of Amazing Stories was published in April 1926 by inventor Hugo Gernsback, and was the first magazine to be fully dedicated to the genre of science fiction. Gernsback himself is credited as the “father” of science fiction publishing—or, as he called it, “scientification.” The magazine introduced readers to far-reaching fantasies with journeys to internal worlds like Jules Verne’s “Trip to the Center of the Earth,” and explorations of other dimensions and galaxies, time travel, and the mysterious powers of the human mind. Throughout its publication of over 80 years, Amazing Stories included many fictional accounts of Mars, including H.G. Wells’s “War of the Worlds,” Cecil B. White’s “Retreat to Mars,” pictured here, E.K. Jarvis’s “You Can’t Escape from Mars!”
Standing left to right are H.G. Wells and Henry Ford at Cotswold Cottage, Greenfield Village, 1931. This photograph was taken 7 years before the infamous 1938 radio broadcast of Wells’s War of the Worlds. This radio-play used media as an all-too-effective storytelling device, inciting a public panic about an alien invasion in the process. THF108523
In 1924, with Mars once again in opposition to Earth, a new round of astronomical experiments and observations emerged. In order to test theories of advanced cultures inhabiting the planet, the inventor Charles Francis Jenkins and astronomer David Peck Todd were commissioned by the US military to conduct a study to “listen to Mars.” For the purposes of this experiment, Jenkins created an apparatus called the “radio photo message continuous transmission machine,” capable of creating visual records of radio phenomena on a long strip of photographic paper. Jenkins’s device was connected to an ordinary SE-950 NESCO radio receiver, serving as the “listening ear” in this experiment. Any incoming signal would trigger a flash of light on the paper, creating black waveform-like lines and thus revealing any chatter of alien radio waves.
The Army and Navy proceeded to silence radio activity for short periods over the three days of Mars’s closest course, believing that anyone who was bold enough to defy military-ordered radio silence would surely be extraterrestrial in origin. The Chief of US Naval Operations, Edward W. Eberle, sent this telegram on August 22nd:
7021 ALNAVSTA EIGHT NAVY DESIRES COOPERATE ASTRONOMERS WHO BELIEVE POSSIBLE THAT MARS MAY ATTEMPT COMMUNICATION BY RADIO WAVES WITH THIS PLANET WHILE THEY ARE NEAR TOGETHER THIS END ALL SHORE RADIO STATIONS WILL ESPECIALLY NOTE AND REPORT ANY ELECTRICAL PHENOMENON UNUSUAL CHARACTER AND WILL COVER AS WIDE BAND FREQUENCIES AS POSSIBLE FROM 2400 AUGUST TWENTY FIRST TO 2400 AUGUST TWENTY FOURTH WITHOUT INTERFERRING [sic.] WITH TRAFFIC 1800[1]
Radio Receiver, Type SE-950, Used by Charles Francis Jenkins in Experiment Detecting Radio Signals from Mars. THF156814
When the paper was developed, the researchers were surprised to find that it contained images. These graphics were interpreted by the public to be “messages” composed of dots and dashes and “a crudely drawn face” repeating down the thirty-foot length of film. Jenkins, however, feared that his machine would be perpetrated as a hoax, so when the films were released he did so with this caveat: “Quite likely the sounds recorded are the result of heterodyning, or interference of radio signals.” While the popular press used these images as confirmation of life on Mars (in fact, this 1924 experiment has appeared as “evidence” in the tabloid, Weekly World News), the scientific community provided logical explanations: static discharge from a passing trolley car, malfunctioning radio equipment, or the natural symphonic radio waves produced by Jupiter. The SE-950 radio used by Jenkins in this experiment is now part of The Henry Ford’s collection: a simple rectangular wood box with knobs and dials that easily hides its deeper history as part of an experiment to communicate with Mars.
From Schiaperelli to Lowell; from the adventure tales of H.G. Wells to the first science fiction magazines of Hugo Gernsback; from a curious piece of turn-of-the-century sheet music to an even stranger experimental radio—Mars has acted as an inspirational and problematic site for creative and scientific pursuits alike. In July of 1964, the fly-by images gathered by the spacecraft Mariner 4 put an end to the most far-flung theories about the planet. As Mariner 4 transmitted images back to Earth, there were no signs of canals, channels—or a populated planet. And finally, in recent years, technological innovation has allowed our knowledge of Mars to grow at a rapid pace, with NASA’s on-planet rover missions and SpaceX’s Falcon and Dragon vehicle programs. Martians or not, despite the fact that the Red Planet lingers an average of 140 million miles away from Earth, it continues to broadcast an inspirational signal of astounding strength, which reaches straight into the human imagination.
Kristen Gallerneaux is the Curator of Communication and Information Technology, The Henry Ford.
([1] Telegram from the Secretary of the Navy to All Naval Stations Regarding Mars, August 22, 1924, Record Group 181, Records of Naval Districts and Shore Establishments, 1784-2000, ARC Identifier 596070, National Archives and Records Administration.)
20th century, 19th century, technology, space, radio, popular culture, communication, by Kristen Gallerneaux
Concert in the Ford Symphony Gardens, Century of Progress International Exposition, Chicago, Illinois, 1934. THF212561
For the past 24 years the Detroit Symphony Orchestra and The Henry Ford have teamed up for Salute to America, our annual concert and fireworks celebration in Greenfield Village. But the affiliation between the DSO and our organization goes back much farther than that.
Preparing for a Performance in Ford Symphony Gardens, Century of Progress International Exposition, Chicago, Illinois, 1934. THF212547
The connection dates back to the 1934 Chicago World's Fair, A Century of Progress International Exposition. Ford Motor Company’s exhibits were housed in the famous Rotunda building and also included the Magic Skyway and the Ford Symphony Gardens. The large amphitheater of the Symphony Gardens hosted several musical and stage acts, including the DSO, who Ford sponsored for 150 concerts over the course of the year. The symphonic notes proved so popular that Henry and Edsel Ford decided to launch a radio program featuring selections from symphonies and operas - the Ford Sunday Evening Hour. The weekly program played to over 10,000,000 listeners each broadcast over the CBS network (the same network that now presents The Henry Ford's Innovation Nation). Musical pieces were played by DSO musicians under the name Ford Symphony Orchestra, a 75-piece ensemble, and were conducted by Victor Kolar, the DSO’s associate director, for the first few years of the show. Pieces ranged from symphony classics including works by Handel, Strauss, Liszt, Wagner, Handel, Puccini, Bizet, and Tchaikovsky (including, of course, the 1812 Overture), to some of Henry Ford’s favorite traditional and folk songs like Turkey in the Straw and Annie Laurie, and even included popular tunes such as Night and Day by Cole Porter.
Each broadcast featured guest stars, soloists, and singers such as Jascha Heifetz, Grisha Goluboff, Gladys Swarthout, Grete Stükgold, and José Iturbi. The broadcast performances were open to the public for free, first at Orchestra Hall from 1934-1936, and then at the Masonic Temple 1936-1942. The show ran from 1934-1942, September-May with 1,300,000 live attendees and countless radio listeners tuning in.
Advertising Poster, The Ford Summer Hour, 1939. THF111542
Salute to America is our summer music tradition, and listeners in 1939 must have wanted some summer-themed music as well because Henry and Edsel started the Ford Summer Hour that year. Like the winter program, it was broadcast each Sunday evening on CBS, from May to September and featured a smaller 32-piece orchestra, again mostly made up of DSO musicians. Guest stars and conductors appeared, such as Don Voorhees, James Melton, and Jessica Dragonette.
The show included music from Ford employee bands like the River Rouge Ramblers, Champion Pipe Band, and the Dixie Eight. This was a program of lighter music, popular songs, and tunes from musical comedies and operettas. Apparently not everyone appreciated the lighter fare; a letter from a concerned listener stated:
“...as the strains of the trivial program of Ford Summer Show float into my room, I am moved to contrast them with the fine programs of your winter series, and to wonder why the myth persists that in hot weather the human mentality is unequal to the strain of listening to good music. Pardon me while I switch my radio to station WQXR which has fine music the year round.”
Strong words from the listening public, though apparently not the majority as the summer program rivaled the winter program with about 9,000,000 listeners per broadcast. The Ford Summer Hour, broadcast from the Ford Rotunda, only ran three seasons, but played a wide range of music for listeners such as Heigh Ho from Snow White, Dodging a Divorcee, selections from Carmen, Oh Dear, What Can the Matter Be, and One Fine Day from Madame Butterfly.
Both programs ceased by 1942 with the opening of World War II. Henry Ford II tried to bring back the Ford Sunday Evening Hour in 1945, broadcasting the same type of music by DSO musicians, but times and tastes had changed and the program was discounted after the first season.
Kathy Makas is a Benson Ford Research Center Reference Archivist at The Henry Ford. To learn more about the Ford Sunday Evening Hour or Ford Summer Hour, visit the Benson Ford Research Center or email your questions to us here.
Greenfield Village, events, Salute to America, by Kathy Makas, Ford Motor Company, Edsel Ford, Ford family, radio, world's fairs, Michigan, Henry Ford, music, Detroit
Over the weekend of September 26-27, 2015, the 6th annual World Maker Faire was hosted at the New York Hall of Science. Much like Maker Faire Detroit at The Henry Ford, New York’s Faire benefited from an added sense of shared history that comes from producing such an event on the grounds of a museum. Maker demonstrations, workshops, and displays were set up outdoors, on the former grounds of the 1964 World’s Fair—an event that was full of technological spectacle. And inside the Hall of Science, modern-day Makers found communal space alongside the museum’s interactive demonstrations about space exploration, biology, mathematics, and much more. The continuum of the importance of the technology of the past—in tandem with the anticipative futures of the Maker Movement—was substantial and exciting to witness. Continue Reading
music, technology, computers, radio, video games, events, by Kristen Gallerneaux, making
Descending on a flight to Portland, Maine, via Detroit, I see spotty islands and stacked heaps of stone blocks forming cliffs below. Boats slice through the butter sea, raising triangles of white foam in their wake. The plane banks sharply north, angling toward a half-round castle structure, secluded on its own island--a prison, a sanctuary, a quarantine bunker--or perhaps just an old garrison fort whose presence is rendered ominous by its utter inaccessibility. Fort Gorges, as I would later come to know it, was in fact part of a triangulated defense line active during the American Civil War, working alongside Fort Preble and Fort Scrammel, a sod-roofed sneak camouflaging itself as a hillside. These two stone guardians of Casco Bay likewise emerge into view as the commuter plane lurches through a patch of turbulence and aligns itself with the landing strip. Continue Reading
How could a British singing group cause such pandemonium in America during a brief visit in early 1964?
Introducing…the Beatles
On the surface, the Beatles seemed an unlikely music group to create such a sensation in America. After all, American rock ‘n’ roll singers had long been the recognized icons of popular music. The Beatles’ British hits had received little attention through most of 1963. Capitol Records, the Beatles’ U.S. recording outlet, had thought so little of their music that the company refused to produce their records and allowed lesser-known labels to pick them up. Even these records got little airplay on the radio.
Perhaps the outpouring of emotion during the Beatles’ first visit to America in February 1964 can be partially explained by the fact that the nation was still in mourning over a beloved President. Only weeks earlier—November 22, 1963—President John F. Kennedy had been assassinated and the aftermath of this tragic event was still making headlines. Young people took President Kennedy’s death particularly hard. With him seemed to go the optimism and the sense of possibility he had inspired. But then, mere weeks later, the Beatles appeared—bringing with them a new energy and excitement, an uncanny ability to flaunt authority, and an exuberance in their songs that rock ‘n’ roll music seemed to have lost in recent years. In her book, Where the Girls Are: Growing Up Female with the Mass Media, historian Susan Douglas described this link between President Kennedy and the Beatles:
It was to fill this emotional and spiritual void, this deep grieving over a beloved, charismatic, and witty young man, that we would react to a group of four different young men, also attractive, witty and a clear departure from the past….Through the Beatles, some of us began to believe again that things were going to be all right.
For those who had been paying attention, the groundwork for the Beatles’ conquest of America had actually been laid before President Kennedy’s assassination in November. Through the summer and fall of 1963, the Beatles had slowly gained a following. A few radio deejays, intrigued by the Beatles’ sound and the attention they were getting over in Europe, occasionally managed to veer from the usual playlist to sneak in an airing of an imported copy of one of their British hits.
At the end of 1963, listener interest reached a crescendo with airplay of the Beatles’ British hit, “I Want to Hold Your Hand.” Taking notice, Capitol Records decided to move up its own U.S. release date of this record. Rather than mid-January 1964 (to coincide with the Beatles’ Ed Sullivan Show appearances), Capitol debuted this single on December 26, 1963. The timing was perfect. In New York City alone, this single sold 10,000 copies every hour over the first three days of its release! In only 10 days, a million copies of it had been sold. Four additional Beatles singles and two albums were hastily produced and were flying off the record shelves just in time for the Beatles’ visit.
A Day in the Life
Certainly the most memorable and significant part of the Beatles’ visit to America in February 1964 was their appearance on “The Ed Sullivan Show.” As story has it, Sullivan, who had great instincts as a talent scout, happened to be at London’s Heathrow Airport on October 31, 1963, when the Beatles returned from Stockholm, Sweden, to a mass of screaming fans. Intrigued, he investigated further and ended up negotiating with the Beatles’ manager Brian Epstein for not just one, but three shows.
The first of these aired live on Sunday, February 9 in New York City. An estimated 74 million viewers turned on their TVs to watch Ed Sullivan’s show that night—the largest recorded audience for an American television program to date! While Beatles music was becoming familiar to the public through both the radio and their records, television had the power to add visuals—and to bring these visuals directly into people’s living rooms.
And what visuals they were! The Beatles were like no other performers Americans had ever seen. They dressed and acted like courtly gentlemen, wearing matching suits with collarless jackets and bowing together at the end of each song. But their defining feature was their shockingly long hair, which shook and bounced around their faces as they sang.
The American press was not kind to the Beatles after that first Ed Sullivan Show appearance. An article in The New York Times called them “young men with heads like unmade beds.” The audience was “filled with wild-eyed girls” who “bounced like dervishes and began a wild screaming as if Dracula had just appeared on stage.” But, not surprisingly, young people—especially girls—thought very differently about the experience. Historian Susan Douglas, who—as a teenager—had watched the Beatles on TV during that first Ed Sullivan Show, captured the thoughts of many like her:
While I didn’t scream (because I was recording them on my dad’s reel-to-reel tape recorder), I sure felt like it. I was elated—actually filled with joy. I couldn’t stop smiling while they performed. They made me so happy, the kind of happy that overflows all the breakers in your neural system and makes you feel free. This was a happiness I could barely contain, the kind that made me want to shake my best friends and jump for joy.
The Beatles’ second appearance on “The Ed Sullivan Show” took place the following Sunday, February 16—live from the Deauville Hotel’s Napoleon Ballroom in Miami Beach, Florida. It drew an estimated 70 million television viewers. During this show, Ed Sullivan described the Beatles as “four of the nicest youngsters we’ve ever had on the show.”
Their final appearance on “The Ed Sullivan Show” was back in New York City on February 23, a show pre-recorded on February 9. By this time, the Beatles had already returned home to England.
The Beatles’ 15-day visit to America also included press conferences, rehearsals, and concerts. At their first American concert—which took place in the Coliseum in Washington, D.C.—the Beatles had to turn and reorient themselves after every few songs because the stage was at the center. At their two concerts in New York City’s Carnegie Hall—considered America’s great shrine to classical music—they appropriately started off with Chuck Berry’s “Roll Over Beethoven.”
Here, There and Everywhere
The Beatles’ conquest of America in February 1964 was, in fact, thoroughly planned and strategized—even if the Beatles themselves were pleasantly surprised by it all. In the end, victory was soundly declared.
But during their brief visit, the Beatles had opened a door that would forever change American musical tastes, fashion, group behavior in public places, and teen culture. The conquest was complete. But the invasion had just begun.
1960s, 20th century, TV, radio, popular culture, music, by Donna R. Braden
What's in a name? Sometimes a little confusion...
Hollis Baird (1905-1990) was an inventor, entrepreneur, and, eventually, engineering teacher. Born along the Maine/New Brunswick border, by the mid-1920s Baird had made his way to Boston. He was active in the exciting field of television—in the 1920s and ‘30s. We usually associate television with the prosperous years after World War II, but inventors had been attempting to send pictures over radio waves for many decades. One of the few surviving Baird televisions is in the collections of The Henry Ford.
Mechanical television is based on the premise that a spinning disk can scan an image to be sent by radio, which can then be received by another spinning disk synchronized to the first. Hollis Baird produced televisions as the Baird Receiver Company from 1925-8, after which he founded a company with A.M. Morgan and Butler Perry called the Shortwave and Television Laboratory. Shortwave and Television sold radios and mechanical televisions and, beginning in April 1929, operated Boston’s second experimental television station, W1WX (later known as W1XAV,) which transmitted 60-line mechanical television images, including a speech by Boston’s mayor in 1931.
The television (39.554.1) is a Shortwave and Television Laboratory Model 26/36, sold as a kit or as a finished set. This was the viewer; it would have been connected to a radio receiver. That’s a 3” screen, for watching narrow-band television programming.
Historian of television and The Henry Ford volunteer Tom Genova operates a television history website, where he has put up a wonderful Shortwave and Television Laboratory brochure from 1930 called The Romance and Reality of Television. The brochure clearly explains how mechanical television works and seems aimed at a broader audience than the radio amateurs who usually bought early televisions.
After Shortwave and Television Laboratory dissolved operations in 1935, Baird and his colleagues founded a new company called General Television Corporation. During this time Baird also taught radio telegraphy at a school in Boston. After General Television, too, was shuttered in 1941, Hollis Baird moved on to a career as an educator. He taught electrical engineering and physics at Northeastern University’s Lincoln Institute, starting in 1942 as part of the Engineering, Science, and Management War Training program. He retired in 1976 after a long career as professor and administrator.
Baird had the fortune—or misfortune—of sharing his last name with John Logie Baird, one of the inventors of mechanical television. The colorful Scottish inventor and entrepreneur (early products included soap and socks for trench warfare) demonstrated television at London’s Selfridge’s department store in 1925 and had convinced the BBC to produce television programming through the 20s and 30s.
On this side of the Atlantic, Hollis Baird, who was no relation, took pains in Baird Receiver Company advertising to say that his products were not, in fact, made by the other Baird. The fact that he needed to put disclaimers in his advertisements indicates that this was a common problem, one that Hollis Baird probably didn’t mind if it led to better sales. But the name confusion has meant that Hollis Baird’s name has been mostly occluded by John Logie Baird’s. Even experts were confused: when this television was last on exhibit at the Henry Ford Museum, the label identified it as a John Logie Baird TV. Luckily, this Baird television is such a compelling object that it rewards further research—uncovering the story of an American inventor in a field that no longer exists.
Thanks to Michelle Romero at the Northeastern University Archives and Special Collections for research assistance.
Suzanne Fischer is former Associate Curator of Technology at The Henry Ford. She typed this post on an 1880s index typewriter and sent it to the blog editor via telex.
